October 22nd, 2009 by Nick Bishop

The future for super injunctions

Caroline Kean of media law firm Wiggin is one of the UK’s foremost litigation lawyers. Conde Nast, Emap, Trinity Mirror and Al Jazeera, amongst others, count on her advice. I caught up with her to ask about free speech, Trafigura and super injunctions and the role of law firms like Carter Ruck.

Caroline Kean, litigation partner at Wiggin

Caroline Kean, litigation partner at Wiggin

Is free speech alive on the web and are we likely to see more super injunctions broken on the internet?

Free speech is alive on the web though equally that same free speech is open to abuse – the web also hosts plenty of unfair, vitriolic and plainly wrong material, with the writer usually hidden behind a veil of anonymity. It is becoming more common for the identity of such posters to be revealed by their ISPs and cases have been brought in which posters have been sued. If the web is to stay free, it is important that those people are discouraged or yet more regulation is likely to be introduced in an effort to control the few. We already have a situation where material that can’t be published here for reasons of confidence or contempt is routinely leaked over the internet. It is highly likely that super injunctions will go the same way, though given the very small number of people involved in the granting of them there is a much greater risk that the source would be identified – and might find themselves on the receiving end of a prison sentence for contempt of court.

Why was the Trafigura injunction broken when there are reportedly more than 300 injunctions holding tight?

The Trafigura injunction was broken because the Guardian reported the attempt to prevent the reporting of the MPs question. Note, the Guardian did not itself identify Trafigura. Once the attempt to stop the reporting of the question was made public, it was not difficult for other sites based off shore such as Guido Fawkes to speculate – correctly as it turned out – which of the published questions was being referred to. The Report that the injunction was designed to protect seems to have been leaked to wiki, presumably by a whistleblower at their office, some time earlier. Once the whole thing was out in the open, it was almost inevitable the injunction would be discharged, since it was pointless.

What role do lawyers have to play in protecting an organisation’s reputation?

The Lawyer’s role can be anything from quasi – PR, including advising on media strategy and the wording of statements to litigation advice, in appropriate cases issuing proceedings for an injunction/damages for libel and invasion of privacy. A good lawyer is more likely to seek to avoid getting their client involved in litigation than to threaten proceedings, which can frequently backfire and often cause more long term damage than they prevent.

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September 21st, 2009 by Nick Bishop

Lacking Google’s inventiveness

A flurry of news industry friendly initiatives from Google has probably not made them any more popular. Google is clearly trying to woo media owners. Fast Flip, which simulates the experience of flicking through a newspaper, and sharing revenue from ads placed alongside articles won’t solve much, if anything, but the thought counts.
The question is why is Google making such a big effort? And, more importantly, why are media owners not doing more to help themselves? By comparison media owners’ efforts are lame. The best, and it’s really not very inspired, response so far has been The Sunday Times’ decision to charge for access to articles. Why no initiatives aimed at improving the users’ experience? Strange that Google alone should be left to think of this.

PaidContent UK published yesterday a poll of newspapers readers on their attitude to paying for news online: only 5% said they would stick with the site if charges were introduced and 74% said they would look elsewhere. No doubt newspapers have done their own research and, regardless of results like these, will press ahead with their plans to charge. It’s just not very inventive. And strange that the only company making any obvious effort to innovate is the one that stands accused of wrecking the news industry.
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September 2nd, 2009 by Nick Bishop

My newsagent is closed

For the second day running, the newsagent at Hertford North train station hasn’t opened, meaning no Guardian and no FT to read on my way to work. With no book packed and a very limited mobile phone signal, I’ve had little choice but to read Metro. I am poorer for this experience.

The deliberately mediocre, appeal-to-all, Metro is no substitute for a paid-for newspaper. Neither is the free-to-all BBC. With a few exceptions, the brilliant World Tonight on Radio 4 for example, BBC News, certainly the flagship television news programmes, lacks depth and originality. It’s because it’s so bland that, unlike my colleague Stephen Waddington, I don’t think we should be worried about the BBC distorting the shape of media industry. The US media industry over the past twelve months has proved itself very capable of folding without the intervention of a state-funded news organisation.

News with analysis and opinion is a product worth paying for, whether in print or online. The big change for the newspaper industry will, I believe, come when Apple launches its tablet computer (heavily rumoured). I’m not an early adopter of technology but I’ll be among the first to buy this. And no longer will I have to put up with my newsagent mysteriously shutting up shop.
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September 1st, 2009 by Nick Bishop

Edelman: the new coal spin doctors

0_285_427_http---offlinehbpl.hbpl.co.uk-news-ORP-75C844A9-F060-5AFC-C4135D849AEBEBD7A public relations firm sacrificing principles to expediency isn’t remarkable. What is is being outed for it. Not once but now twice, Edelman has been on the wrong end of climate campaigners protesting against its working for the energy company EON. And it has made it into the national news.

Edelman deserves to be targeted. EON and its plans for the Kingsnorth power station are far from pretty. Actually they’re really quite frightening.
It’d be a brave agency that declines the no doubt very sizeable fees from an ugly company like EON, but the bad publicity might just offset the financial gain.
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July 31st, 2009 by Nick Bishop

Sorry, there’s absolutely, completely no green shoots out there

Staggering losses at the Guardian Media Group. £89.8m to be more exact. Guardian News & Media, which owns the Guardian, Observer and guardian.co.uk, went for an operating loss of £36.8m. “The effects of the recession and longer-term structural change” was the (understated) reason given.

Less bad results from US publishers Gannett, McClatchy and the New York Times company was pointed to by the likes of Roy Greenslade as possible evidence that the future for print might not be completely grim.

Spotting green shoots has become a tedious obsession for all kinds of watchers, not just the media. It’s mostly based on guesswork. But sometimes a bit more than guesswork. Spotting green shoots in the print industry, so heavily dependent on ad revenues and experiencing seismic “structural change”, is probably not even guesswork. With the future shape of the industry so unclear, predicting a return to profitability seems very premature.

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July 14th, 2009 by Nick Bishop

Twitter and social CRM

Morgan Stanley’s Matthew Robinson ‘revelation’ that teens aren’t on Twitter should have got a “so what?” reaction. What technology teenagers make use of isn’t hugely important.

But Twitter is important to brands. It has transformed (an exaggeration?) how in real-time consumers learn about, and share information on, companies and their products and services. Live, or still warm, conversations are of course manna from heaven for brand managers. The opportunity to engage and influence, albeit on a near one by one basis, is compelling.

But this looks more like customer relations – social CRM – than public relations. An important difference?

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July 1st, 2009 by Nick Bishop

Twitter imposters

One casualty of the Katie Price Peter Andre falling out has been Jordan lookalikes; the work has dried up. The celebrity impersonation business is fickle, a classic boom and bust industry. But it’s not too difficult to understand the industry’s appeal, even if it’s a little weird and demanding of our sympathy.

What’s weirder and completely beyond my comprehension is why the impersonation business has extended into the corporate world. Unless bent on being malicious, why would anyone want to pretend to be American Airlines? Or Exxon Mobil?
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But should Exxon Mobil or American Airlines be troubled by this? Corporate twitter accounts are mostly dull; nothing more than another channel for spewing out company news. Their followers, I assume, are followers for self-interested reasons only. Taking lessons from Jordan might not be something you’d want to tell people about, but tolerating a slew of harmless impersonators is not a bad strategy for extending the reach of your brand.

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June 25th, 2009 by Nick Bishop

The Underpants Business

So much time has been spent trying to work out how to make online content pay. This clip from South Park quite brilliantly summarises the problem.

(Thanks to the Guardian’s Jemima Kiss for the link.)

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June 25th, 2009 by Nick Bishop

Pay for it

You can’t live without water, which is a damn good reason for paying for it – if paying for it is the only way to get it. We may once have had our water for ‘free’, and we protested loudly when the industry was privatised, but none of us held off using water just because we had to pay for it.

The media industry seems to be hoping the same will be true for online content. News and entertainment via the internet is currently a mostly free commodity. Only specialist content, FT.com for example, carries a price people are willing to pay. But now we are to be retrained: some of what we once had for free, we’ll now have to stump up for.

Two of what the FT calls the “most ambitious” projects have been revealed: Time Warner and Comcast will start making programmes available for free on the internet to paying cable customers only.

Maybe it will work. But probably it won’t. Customers will simply opt for what’s free, even if it’s not of the same quality. Metro, London Lite and The London Paper are all evidence of this. Only if all content providers act as one – an illegal cartel – could they hope to change customers’ attitude to not paying for online content.

More radical thinking is required.

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June 12th, 2009 by Nick Bishop

A serial quitter

The Times reports that Lord Carter, the communications minister, is to step down from the Government. I’ve never met Lord Carter (of Barnes) and he must be terribly good to have made it into the Cabinet but I’d be wary of giving him a job.

A quick recap on his career trajectory over the last few years. In 2006 he moved from Ofcom to become the chief of financial PR agency Brunswick (why?), before moving to the role of Gordon Brown’s head of strategy (Gordon Brown and Brunswick’s Alan Parker are famously chummy). He then got shifted (sideways, I think), in October of last year, into his current position. Four different, all “heavyweight”, jobs in two years and a bit. And rumour has it that he’s been lured back into the private sector, quite possibly as a very well paid chief executive of ITV. That’ll be five jobs in under three years. Impressive, I’m not sure.

In the normal world someone who’d had that many jobs in such a short period of time would be near unemployable. He must be very, very special.

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