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October 22nd, 2010 by Nicky Savage

Castles, contingency theory and controlling the agenda

A few months ago, I found out I was sucessful in getting on to the Loewy Leadership Programme – a two year course for a group of people picked from across the Group looking to develop themselvess.

Now – when you think leadership course, you usually think conference room at the Hilton and a plate of mayonnaise sandwiches. But lucky for me and my fellow leaders-in-waiting, the CEO of Loewy (our teacher for the two days) had a different view.

This is Leeds Castle (oddly named considering it is in Kent) and was our home for two days of mind expanding discussion, medieval banquet eating and general all round brilliant-ness.

Having worked as part of Loewy for a fair old while now, I was suprised not to recognise at least 60% of the faces round the table and was a wee bit scared at how clever they all seemed. By the end of the second day – I had to stop myself shouting “WILL YOU BE MY NEW BEST FRIEND???”.

These two days focused primarily on the theory of leadership – what does it mean, who does it well, what is power, how can you get it and use it, what is culture and how do you define it and what is a personal brand? Amongst the regular tea breaks and strolls round the grounds we debated, shouted, swore a little, got a bit drunk, got scared of ghosts, shared our souls, nibbled Jelly Beans and used loads of flip charts.

I am sure I will be writing many more posts but for now – a few titbits / hints that I will be using to make me better at work:

- Take the space – step back / away from work and think about what it is you are trying to do

- It is better if you help others see the benefit of the task you are trying to do

- A lot of your day is spent doing things you don’t need to do – identify what those things are and stop it

- Turn off your emails when you are working on something important

- Spend your time achieving your objectives – everything else is a waste

I cannot wait for the next installment, I am extremely grateful for the opportunity to take part and to the rest of my team for covering my work whilst I expanded my mind – I hope they see the ROI before too long.

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September 8th, 2010 by Nicky Savage

Transforming old media

One of the reasons I love my job is the access I get to incredibly clever people. Speed has recently started working with  Made by Many – the uber cool digital agency and their projects are pretty incredible.

Made by Many has recently developed The Telegraph‘s new fashion website which includes a function that allows you to click through and instantly buy the lovely things they review. Although damaging to the purse strings – this is a brilliant move by The Telegraph.

I have watched with interest how this media business has embraced the web and social media. On the techy side – it established links with ‘in-crowd’ IT girl Hermoine Way last year and its journos are plugged right in to the ‘twitter’ community.

It is interesting to see how the different national newspapers are creating new audiences through their web properties. The Telegraph  has fashion and The Daily Mail online is now a mecca for celebrity gossip (yes I am a regular reader!). And for tech/ digital, Jemima Kiss and The Guardian is my first choice.

Made by Many has a lot of advice for media businesses that are attempting to update their  models and play in the modern world – the blog is well worth a read.

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August 26th, 2010 by Nicky Savage

Law to prevent employers looking at Facebook pages?

I often snoop around the US news websites if I am in the office early to see what might be hitting our shores in the next few hours. Today – I read a piece from USAToday.com that got me thinking. The piece talks about a proposed new German law proposed by Interior Minister Thomas de Maiziere. The law, if passed would make it illegal for prospective employers to snoop on private internet postings. The law doesn’t prevent you from stalking through publicly available information but it does say that you cannot add a prospective employee as a friend and (in the words of USAToday “peek at  photos from that keg party in college”.

AP explains a little further:

“If an employer turns down an application with another reasoning it might be difficult to prove” that the negative answer was based on the Facebook postings, de Maiziere said.

A rejected job applicant who proves he or she was turned down based of violation of the new law could take the company to court and claim damages, he said.”

Now – I have interviewed a fair few people in my time – I will admit that (especially with grads) I tend to search for them on google, twitter, facebook etc etc to see if I can get any additional information. And yes- I have already decided whether I am likely to like them or not in advance based on what I find. If a potential grad has a good twitter following and engages on topics related to my clients then they look pretty good to me. If however (as did once happen) I see a facebook status update saying “can’t be ar*ed writing my interview presentation for tomorrow – going to wing it…” then I will think badly of the person and will bring it up in the interview and watch them squirm.

Most of the comments on the piece suggest that if someone is stupid enough to add someone they don’t know on facebook then they deserve to be judged based on their facebook content. I am not sure – it is a tricky one – knowing where the public / private boundry lies. I wonder whether as time goes on – we might start going back the other way – making less and less information available. Techcrunch writer and community ‘celeb’ Paul Carr has already shut down all his social networks – one of the reasons being “people who enjoy my day-job writing are inevitably disappointed by the humdrum reality of my actual life, as laid bare by social media.”

I use the networks for specific things – to share pics with friends on facebook (am approaching my sixth weekend of weddings / hens – it is useful) and to get information on twitter. I have friends that deleted their accounts for a while but are now back on. I am nosy- I like knowing what is going in the world – both with my friends and my ‘internet friends’. My accounts will stay open for now. But I won’t be accepting any people I don’t know as friends on facebook. Not that I am looking for a new job @wadds / @mynameisearl ;-)

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August 19th, 2010 by Nicky Savage

We are all alone…

Something major has happened. Twitter has deleted all my followers and everyone I follow. This is a nightmare. People are going crazy. What if this is real and I no longer have my list of 500 or so (well at least 10) really interesting people’s thoughts and opinions at the click of my mouse?

Imagine a world when TechCrunch doesn’t have a following. Or Obama. Or  Stephen Fry. How do we compare ourselves, our popularity or influence without that number in the top right hand of our screens? Twitter – sort it out mate.

July 16th, 2010 by Nicky Savage

Fancy a snog?

I have had a Snog in Covent Garden, one in Soho and had one last night in Westfield shopping centre before the latest instalment of the Twilight saga. I also had one for my birthday with work. It was delicious. I am of course not talking about the lip-locking variety but the delicious frozen  yoghurt kind.

A bit of Googling tells me that Snog is the brain child of Colombian architect Pablo Uribe and his US-born business partner Rob Baines. It is therefore maybe a bit surprising about how London ‘cool’ the branding is. The website is full of Shoreditchy looking people and cheeky statements. All black and white with flashes of bright pink.

I for one love it. Seeing as I am trying (sort of) to shed the pounds for my wedding next May, I am obsessive about finding low fat snacks. The US is great with healthier, low fat, low sugar alternatives but in the UK, you’re limited to a Boots ‘Shapers’ bar (chemical foam dipped in chocolate), A NutriGrain (cheap apple sauce rolled in the bottom of your hamster cage) or some other similar ‘be good to yourself’, ‘lighter choice’  supermarket delight. Snog is about 1.5 Weight Watcher points for a medium portion (I view all food in WW points even though I haven’t been in years) – whack on one of your five a day and you have a very healthy, very delicious snack.

So that is my tip for a Friday – when it gets to 3pm ish and you can’t really focus and fancy a non-caffeine pick-me-up – head out for a cheeky Snog.

PS – one of the statements  on the website is ‘you’ll never forget your first snog’. It is true. My first real snog was at the Surrey Tennis Club disco when I was 14 with a boy called Michael who had a very exotic long Italian surname. Not quite as delicious as a frozen yoghurt covered in berries but it was pretty exciting at the time!

January 28th, 2010 by Nicky Savage

Inspired ideas

Inspired Gaming Group (IGG) is one of our longest standing clients – we have worked with the executive team there from its early start-up days to today when it is perceived to be one of the most innovative companies in the industry.

Every year, we support IGG at IGE, The International Gaming Expo. The team is always busy chairing briefings with the key target media and on hand to support on the stand and beyond. This year we wanted to do something a bit different.

IGG is showing its virtual racing products this year  - incredibly life like horse races now to be available in independent bookies. Anyone who has been to IGE will know the audience is predominantly male and most stands have some poor girls dressed in bikinis freezing their poker chips off.

We knew we needed girls but we wanted something a bit more in line with Inspired Gaming Group’s image. So. We commissioned a fashion designer to create bespoke jockey tops made of silks with pussy bow collars and puffed sleeves. We hired six beautiful girls and had them dressed as classy, but sexy jockeys and had them distribute betting slips for half hourly races with prizes including champagne and iPod Touches.

The results so far have been fantastic – hundreds of visitors to the stand, real brand recognition for Inspired Gaming Group throughout the venue and memorable photos already admired by the Speed boys back at HQ!

January 26th, 2010 by Nicky Savage

Age ain't nothin' but a number

In the words of the great, late Aaliyah, “Age Ain’t Nothing But a Number”.

A mantra I often repeated (maybe slightly more eloquently) to former bosses who suggested that I wasn’t fit for promotion as I was too young. Luckily, I found Mantra, now Speed, which has leaders that promote and reward you based purely on merit.

I’m still a few years shy of 30, a Director and growing a team with a diverse range of clients. I have worked very hard over the last six years and glad I didn’t have to waste the first three making tea before I could speak to a client.

Now there are some that say to be great in PR you need to have years of experience: you need to have sent press releases through the post, and then via fax; you need to have spent many hours and big budgets wining and dining young dotcom clients in the late 90s; you need to have started on £12k and suffered solvent abuse from spray mounting coverage day-after-day.

I disagree – the right people can fast track and earn the respect of peers, clients and the press. But boy do you have to earn it. You have to face years of abuse from all these parties who often make an assumption that you are stupid, can’t spell and don’t know anything about the industry. Not to mention those dusty old hacks that take particular offense at being pitched to by a young 20 something.

So I was interested to read that the new Media Editor of The Times was a  graduate trainee just last year (according to Gorkana). A bit of research found that although this guy is fairly new to the world of journalism, he is far from green, proving to be a bit of a super star trainee who broke several notable stories.

My tweet on this got a number of responses including one from Harry Wallop, Consumer Affairs Editor of The Telegraph, saying: “Don’t diss grad trainees. DT grad trainees who joined 2008 have done great things incl @jonswaine @rowenamason @rupertneate.”

I wasn’t “dissing” them Harry, merely interested in how such an esteemed – and pressured – position could be carried by someone so new. But he does, in fact, carry it very well.

There has been a bit of a revolution both sides of the PR vs journo wall in recent times. Social media and the internet gives you access to more insight and greater experience far quicker than would have ever been possible a few years ago. A relationship that would have taken years of bi-annual lunches can now be formed in a day over twitter. I wonder what will happen to the classes of 2007 and beyond – launching their careers in a changing environment. I shall follow their progress with interest.

October 16th, 2009 by Nicky Savage

Points of View 2.0

For anyone that spends time monitoring their Tweetdeck, you might have witnessed the incredible powers of social media today around two major stories. I always check my feeds first thing in the morning on the train to work – I like to know how @jangles is feeling about his day, whether @ruskin147 has been out with the dogs before work and what the slightly less influential but equally interesting @rupinjapan has witnessed on his commute. Today, two major stories have been flying around social media networks – that of London Underground vs Old Man and the rather repulsive review of Stephen Gately’s death in the Mail

The first story is down to Jonathan MacDonald who captured a tirade of abuse from a London Underground worker at Holborn tube. The story is shocking and as the comments say, usually us Brits just turn a blind eye and carry on with our journeys. Not Jonathan. Jonathan captured the whole scene on film, blogged it and then sold in the story. He has been interviewed by nearly every broadcaster in the UK and has everyone commenting including Boris Johnson. This is a real example of people power. That staff member guy would usually have got away with it -he won’t this time and as a result, I am sure (hope) we can expect a change in service, especially considering the hike in travel prices.

The second story is about the foul piece by Jan Moir in The Daily Mail - a piece giving her views on the death of Stephen Gately. According to Jan, “He was the Posh Spice of Boyzone, a popular but largely decorous addition…The sugar coating on this fatality is so saccharine-thick that it obscures whatever bitter truth lies beneath…” and other such commentry. The ‘public’ is understandly fuming. Tweeters including @stephenfry and @perezhilton have commented in disgust and as a result, the title has changed and ads have been pulled from around the piece. Some are calling for an apology, others for dismissal.

It makes one feel quite powerful – if we don’t like something now, we can rally our networks to make something change. The views of the online community are increasingly being listened to and that is why it is fundamental that any organisation be it public or private needs to be monitoring online conversations. If London Underground had spoken to Jonathan the second he posted his piece, they might (or might not) have stopped him making it one of the big stories of today. But they didn’t and now they are in a whole heap of the brown stuff.

September 18th, 2009 by Nicky Savage

Can I just stop you there for a minute?

The answer is no. It is usually no to most of the three hundred street marketers and chuggers that stop me every day as I walk to and from Speed Towers. Why? I find their incompetence offensive. I think as a brand employing street marketers, you need to have real control over what they are saying, what they are wearing and how they are engaging with the public – effectively, how they are representing your brand. Just today – I have walked passed maybe ten limp-wristed flyer boys/ girls extending a piece of paper to me. Sorry what was that? Do I want a piece of paper? No thanks. Do I want to know about happy hour at the bar round the corner? Yes maybe – but you need to actually say that. And no, charity representative, you calling me “darling”, “gorgeous” or “the woman that you have been looking for all day” will not motivate me to stop, talk to you, sign up to a direct debit and contribute to your commission.

Team Betfred

 
Taking it a step further – I was walking behind a Betfair street-team today. Seemed like a nice enough bunch of students but what were they saying to me about the Betfair brand? Basically that they can’t decide between whether they want Pizza Express or Chinese for lunch. Strolling around town like a Croydon bowling alley gang not thinking twice about the brand on their backs and the agency most likely paying their minimum wage in to their accounts this afternoon. Seems a shame for a brand so strong.

TopMan

 
On the flipside – you stumble across street marketing that is genuinely engaging. Walking up Regent Street a couple of hours ago amongst the crowds of tourists, I heard the roar (sort of) of a group of mopeds and manly voices – it was a team from Top Man. I don’t know where they were going or what they were doing but they looked bloody cool and If I was a guy, I would be heading straight there to get my disco shirt for tonight.

So the lesson? Street marketing can be great- engaging, inspiring, a talking point for days to come. Or it can be annoying, off brand and a complete waste of money –doing more damage to a brand in one afternoon than all the good a business has spent years, not to forget millions, developing.

August 27th, 2009 by Nicky Savage

Entrepreneur of the Year

It’s that time of year; get ready to cast your votes for the hotly anticipated O2 X Awards! Speed is delighted that entrepreneur and co-founder of the tantrum brand, Neil Ambler, has been recognised and shortlisted as one of the hopefuls for this year’s Shortlist Entrepreneur of the Year award. Neil Ambler embodies the true essence of what entrepreneurship is all about. From strolling down a New York street three years ago and thinking ‘why are there hairdressing salons on every corner, and yet none specifically for kids?’, Neil, alongside co-founder Latasha Malik, relentlessly pursued the creation of innovative children’s brand, tantrum, and little over a year later, had opened his first brand on London’s Kings Road.

Another year down the line and Neil’s acumen and passion for the brand has resulted in securing a unique concession in flagship children’s retailer, Hamleys and the nationwide launch of a kids’ haircare brand in the UK’s biggest retailer, Tesco. Undeterred by a recent bashing on the BBC’s Dragon’s Den , Neil’s hopes for the brand across the year ahead include doubling distribution channels of the tantrum product range and founding the tantrum charity – dedicated to improving the lives of disadvantaged children. Oh – and proving, as if he hasn’t already, those pesky Dragons wrong!

To vote in the O2 X Awards, please visit the website.