March 15th, 2010 by Matthew Watson

Speed Quiz: @clairebarb wins oodles of poodles

Claire Barber (@ClaireBarb) has won Speed’s weekly quiz. She correctly identified that Mark Owen  admitted to having 10 extramarital affairs last week. Claire has won a gift box filled with oodles of tasty little cookie poodles.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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March 1st, 2010 by Matthew Watson

Speed Quiz: @BeccaJW wins a Llama trekking experience for two

Rebecca Wheeler (@BeccaJW) has won Speed’s weekly quiz. She correctly identified that Cheryl Cole’s maiden name was Tweedy. Rebecca wins a llama trekking experience for two.

She will spend the evening walking a llama through beautiful woodland paths just outside of London before enjoying a meal at the award-winning Merry Harriers pub.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 22nd, 2010 by Matthew Watson

Speed Quiz: @DanRaywood wins a case of Belgian beers

Dan Raywood (@DanRaywood) has won Speed’s weekly quiz. He correctly identified that Mobile World Congress took place in Barcelona last week. Dan wins a mixed case of Belgian beers.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 16th, 2010 by Matthew Watson

Speed Quiz: @sarahp1986 wins a bouquet

Sarah Porter (@sarahp1986) has won Speed’s weekly quiz. She correctly identified that ntl:Telewest Business relaunched as Virgin Media Busienss last week. Sarah wins a floral bouquet.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 8th, 2010 by Matthew Watson

Speed Quiz: @markhillary wins a meal for two

Mark Hillary (@markmillary) has won Speed’s weekly quiz. He correctly identified that a sausage roll is attempting to gain more Facebook fans than Cheryl Cole. Mark wins a three-course meal for two at a Marriott Hotel of his choice.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 3rd, 2010 by Abbie Waller

Twitter – what’s the f***ing point?

Sometimes those of us working in the communications industry can get a bit carried away with our own hype – shocking revelation I know. However, for me Twitter is an absolutely perfect example of this in action. A day does not go by when I’m not talking on or about Twitter and the media is always full of articles talking about how fast it is growing and how popular it is becoming. However, when I meet my friends outside the office, not a single one is on Twitter and I’m constantly being asked just what the point of it all is. Have we all become so carried away with our own hype that we’ve forgotten Twitter is still pretty much a niche tool whose column inches have allowed it to punch some way above its weight?

If Twitter is to achieve mainstream adoption, it still has one very important challenge to overcome – explaining to consumers just what exactly it is there for. Is it just a way to stalk celebrities and tell the world what you had for lunch or is there actually a valuable purpose lurking behind the hype? I’ll admit that it’s taken me some time to uncover what I believe the purpose to be (and I’ll happily admit this might not be the same for everyone) and move past my cynical beginnings.

For me, Twitter is all about knowledge. I can spend 10 minutes on Twitter in the morning and be completely up to date with all the news from around the world. I’ll often find out about breaking stories through Twitter and invariably I am the first one to share this with my friends. So, if you still don’t really understand why you should be on Twitter – just think about how intelligent you can look down the pub.

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February 1st, 2010 by Matthew Watson

Speed Quiz: And the winner is.. @crossy

Matthew Cross (@crossy) has won Speed’s weekly quiz. He correctly identified that Social Media Week kicks off today with events taking place around the world. Matthew wins a box of delicious mini cupcakes!

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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January 28th, 2010 by Abbie Waller

Could targeted advertising save the media?

The Guardian’s editor-in-chief Alan Rusbridger delivered his Cudlipp lecture this week in which he argued that putting editorial content behind paywalls would not deliver the golden bullet solution the media longs for. In fact, he argued that by setting up the firewalls, newspapers could risk losing up to 90% of their audience – an audience it seems he already has his eye on.

A bit of digging around on the internet and I came across an interesting article by NMA’s editor-in-chief Mike Nutley that got me thinking about how The Guardian could actually survive without a paywall. Could their saviour come in the form of sophisticated online advertising? Nutley has spent much time speaking with online publishers who argue that with even a slight increase in response rates, the value of online advertising would increase considerably and provide the revenue needed to keep newspapers afloat.

In theory it all sounds like a good idea. However, as Nutley rightly points out, consumer reaction to targeted advertising has in the past been somewhat sceptical to say the least. As a result, now more than ever, is the time for the targeting industry to step up and prove their critics wrong? If they can get the public on their side, maybe, just maybe, they could be the ones to save the online publishing industry.

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January 28th, 2010 by Nicky Savage

Inspired ideas

Inspired Gaming Group (IGG) is one of our longest standing clients – we have worked with the executive team there from its early start-up days to today when it is perceived to be one of the most innovative companies in the industry.

Every year, we support IGG at IGE, The International Gaming Expo. The team is always busy chairing briefings with the key target media and on hand to support on the stand and beyond. This year we wanted to do something a bit different.

IGG is showing its virtual racing products this year  - incredibly life like horse races now to be available in independent bookies. Anyone who has been to IGE will know the audience is predominantly male and most stands have some poor girls dressed in bikinis freezing their poker chips off.

We knew we needed girls but we wanted something a bit more in line with Inspired Gaming Group’s image. So. We commissioned a fashion designer to create bespoke jockey tops made of silks with pussy bow collars and puffed sleeves. We hired six beautiful girls and had them dressed as classy, but sexy jockeys and had them distribute betting slips for half hourly races with prizes including champagne and iPod Touches.

The results so far have been fantastic – hundreds of visitors to the stand, real brand recognition for Inspired Gaming Group throughout the venue and memorable photos already admired by the Speed boys back at HQ!

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January 26th, 2010 by Nicky Savage

Age ain’t nothin’ but a number

In the words of the great, late Aaliyah, “Age Ain’t Nothing But a Number”.

A mantra I often repeated (maybe slightly more eloquently) to former bosses who suggested that I wasn’t fit for promotion as I was too young. Luckily, I found Mantra, now Speed, which has leaders that promote and reward you based purely on merit.

I’m still a few years shy of 30, a Director and growing a team with a diverse range of clients. I have worked very hard over the last six years and glad I didn’t have to waste the first three making tea before I could speak to a client.

Now there are some that say to be great in PR you need to have years of experience: you need to have sent press releases through the post, and then via fax; you need to have spent many hours and big budgets wining and dining young dotcom clients in the late 90s; you need to have started on £12k and suffered solvent abuse from spray mounting coverage day-after-day.

I disagree – the right people can fast track and earn the respect of peers, clients and the press. But boy do you have to earn it. You have to face years of abuse from all these parties who often make an assumption that you are stupid, can’t spell and don’t know anything about the industry. Not to mention those dusty old hacks that take particular offense at being pitched to by a young 20 something.

So I was interested to read that the new Media Editor of The Times was a  graduate trainee just last year (according to Gorkana). A bit of research found that although this guy is fairly new to the world of journalism, he is far from green, proving to be a bit of a super star trainee who broke several notable stories.

My tweet on this got a number of responses including one from Harry Wallop, Consumer Affairs Editor of The Telegraph, saying: “Don’t diss grad trainees. DT grad trainees who joined 2008 have done great things incl @jonswaine @rowenamason @rupertneate.”

I wasn’t “dissing” them Harry, merely interested in how such an esteemed – and pressured – position could be carried by someone so new. But he does, in fact, carry it very well.

There has been a bit of a revolution both sides of the PR vs journo wall in recent times. Social media and the internet gives you access to more insight and greater experience far quicker than would have ever been possible a few years ago. A relationship that would have taken years of bi-annual lunches can now be formed in a day over twitter. I wonder what will happen to the classes of 2007 and beyond – launching their careers in a changing environment. I shall follow their progress with interest.

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