August 27th, 2010 by Simon Matthews

Ground Zero mosque and a media balancing act

Ground Zero Mosque Protesters 3
Image by david_shankbone via Flickr

The ongoing furore over whether or not a mosque should be allowed to be built near Ground Zero in Manhattan has brought many issues to light and has given people considerable food for thought.

If you want to read more about the mosque, Charlie Brooker has written a characteristically satirical take in the Guardian and the BBC has reported on it extensively (as has pretty much every news site on the internet). But while the media is legally obliged to be balanced in its reporting, should it have a moral obligation too, particularly given the sensitivity in this case? While a lot of the media coverage has been even-handed and fair, the right-leaning press must surely take at least some responsibility for the uproar.

The vast majority of people would agree that anyone with that level of influence over a group of people should act with restraint and have some kind of ethical obligation not to directly mislead the public. But is this moral necessity trumped by the need for a free press, and the commercial necessity to sell content? In the case of the mosque, the very real fear is that media slant will whip up prejudice and misinformed word-of-mouth that is socially damaging. Or even puts lives at risk.

To quote a well known superhero’s uncle “with great power comes great responsibility”. I think most people would agree with this as a general rule. The media should not be required to be squarely balanced in all reporting, as that would be overkill and make the media landscape a much duller place. But I do believe that there has to be some kind of ethical onus on fairness – regardless of legal and commercial requirements.

I have a couple of suggestions for simple ways for the media to improve balance:

-          Don’t report opinion as fact – at least try to back up your argument! Yes journalists are not ‘supposed’ to do this, but it is increasingly common as information from social media gets picked up by the conventional press

-          Avoid straw man arguments – all too common, but can be a very persuasive fallacy

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August 26th, 2010 by Clare English

‘Speeps’ Profiles – Marie Efthymiou

This week, Marie Efthymiou (phonetic spelling available on request) entertains us with holiday anecdotes and suggestions as to how one might explain ‘PR’ to a four year old.

You’ve just got back from your holiday. Where did you go?

I had the most amazing two weeks! We started in not so sunny San Francisco (the best bit was visiting Alcatraz). And then onto Vegas which was out of this world and one massive party! And ended up in LA, which was all about soaking up the sun and celeb hunting (I didn’t see any, but I do have some very interesting snaps of Jennifer Aniston, Simon Cowell and Orlando Bloom’s front gates if you’re interested?)

What was your best meal?

I’m embarrassed to say but it was actually in a Greek restaurant on Long Beach – you see we’re not to dissimilar to you Brits, us Greeks will always sniff out the lamb kebabs.

I also became a little obsessed with their pancakes for breakfast. Everyday I ordered a short stack buttermilk pancake with maple syrup and bacon (very yummy, but thank goodness I don’t live there as I would be HUGE, it was near to impossible to find anything that resembled fresh fruit or veg).

What’s the one thing you have done on a holiday that would most shock us?

Being the good Greek girl that I am, I didn’t do anything that risqué or shocking. But I did take a liking to Harley’s and spent most of the time travelling around LA on one (on the back that is, there’s no ways I could control one of those big, bad boys).

How would you explain PR in three sentences to Steve Earls’ 4-year old?

We tell stories. And we try to make them as exciting as possible (which can sometimes be hard) so when we tell all the big bosses who work at the newspapers, magazines, TV and with computers they like them so much that they tell the whole wide world (well not always the whole world, sometimes just Basingstoke).

If someone wrote a biography about you, what do you think the title would be?

Good Greek Girls Don’t Exist

Why are manholes round?

Well it’s pretty common knowledge that round tubes are the strongest and most material-efficient shape against the compression of the earth around them. And obviously we all already know that it also needs to be round as human beings have a roughly circular cross-section.

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August 26th, 2010 by Nicky Savage

Law to prevent employers looking at Facebook pages?

I often snoop around the US news websites if I am in the office early to see what might be hitting our shores in the next few hours. Today – I read a piece from USAToday.com that got me thinking. The piece talks about a proposed new German law proposed by Interior Minister Thomas de Maiziere. The law, if passed would make it illegal for prospective employers to snoop on private internet postings. The law doesn’t prevent you from stalking through publicly available information but it does say that you cannot add a prospective employee as a friend and (in the words of USAToday “peek at  photos from that keg party in college”.

AP explains a little further:

“If an employer turns down an application with another reasoning it might be difficult to prove” that the negative answer was based on the Facebook postings, de Maiziere said.

A rejected job applicant who proves he or she was turned down based of violation of the new law could take the company to court and claim damages, he said.”

Now – I have interviewed a fair few people in my time – I will admit that (especially with grads) I tend to search for them on google, twitter, facebook etc etc to see if I can get any additional information. And yes- I have already decided whether I am likely to like them or not in advance based on what I find. If a potential grad has a good twitter following and engages on topics related to my clients then they look pretty good to me. If however (as did once happen) I see a facebook status update saying “can’t be ar*ed writing my interview presentation for tomorrow – going to wing it…” then I will think badly of the person and will bring it up in the interview and watch them squirm.

Most of the comments on the piece suggest that if someone is stupid enough to add someone they don’t know on facebook then they deserve to be judged based on their facebook content. I am not sure – it is a tricky one – knowing where the public / private boundry lies. I wonder whether as time goes on – we might start going back the other way – making less and less information available. Techcrunch writer and community ‘celeb’ Paul Carr has already shut down all his social networks – one of the reasons being “people who enjoy my day-job writing are inevitably disappointed by the humdrum reality of my actual life, as laid bare by social media.”

I use the networks for specific things – to share pics with friends on facebook (am approaching my sixth weekend of weddings / hens – it is useful) and to get information on twitter. I have friends that deleted their accounts for a while but are now back on. I am nosy- I like knowing what is going in the world – both with my friends and my ‘internet friends’. My accounts will stay open for now. But I won’t be accepting any people I don’t know as friends on facebook. Not that I am looking for a new job @wadds / @mynameisearl ;-)

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August 20th, 2010 by Clare English

‘Speeps’ Profiles – Ruth Jones

This week, Technology director, Ruth, tells us exactly how it is with her inimitable Northern flair…

What did you have for breakfast. And why?

Slightly burnt brown toast with marmite. Because I like it.

Describe your journey from BD1 to WC2H.

Did I take a wrong turn?

What makes a good PR person?

Somebody who is hungry for success.  It is all about the result (within budget).

Favourite lunchtime venue near Leicester Square?

Ben & Jerry’s

Sum up leadership in five words. Do you make the mark?

Vision-control-delegation-motivation-accountability

Sure. And, if I don’t, it is your job to fire me.

What pisses you off?

- Excuses rather than solutions

- Lack of proactive drive (don’t talk about it, just do it)

- Made up timesheets

- Opinions without foundations

- Unconstructive feedback

- Pointless meetings

- Timewasters

- Boo shoers

- Crap coffee


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August 19th, 2010 by Nicky Savage

We are all alone…

Something major has happened. Twitter has deleted all my followers and everyone I follow. This is a nightmare. People are going crazy. What if this is real and I no longer have my list of 500 or so (well at least 10) really interesting people’s thoughts and opinions at the click of my mouse?

Imagine a world when TechCrunch doesn’t have a following. Or Obama. Or  Stephen Fry. How do we compare ourselves, our popularity or influence without that number in the top right hand of our screens? Twitter – sort it out mate.

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August 19th, 2010 by Abbie Waller

Are you ashamed of your ‘cyber-self’?

Google CEO Eric Schmidt has been widely quoted in the media for some comments he made during an interview with the Wall Street Journal recently. Talking about the amount of information people freely share about themselves online without a second though, Mr. Schmidt stated that in the future people should be entitled to change their identity in order to escape their misspent youth – often recorded in excruciating detail online on sites such as Facebook.

This got me thinking – just how dangerous could that decade old photo showing me dancing on a table with a bottle of vodka and few inhibitions be to my future self? Will prospective employers overlook me? Will my possible future husband dump me? And if I suddenly become political and decide to run for Mayor, will I be laughed out of the voting booth?!

Image courtesy of nasrulekram

I can’t help thinking that just by taking a few small precautions – ticking the relevant privacy box and not accepting friendship requests from strangers – I’ll actually be alright in another decade’s time. A lot of scare stories are written up in the media at the moment but rather than telling people they should avoid social networks at all costs, shouldn’t we really just be focusing on how to use them sensibly? After all, I’m quite attached to my name and don’t really want to go through the hassle of adopting a whole new identity. If I change my mind though, marriage should allow me to hide a few misdemeanours at least…

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August 16th, 2010 by nicole.hudspith

Joe Cole’s now a Red but did he deserve one?

“Devastated” Joe Cole spent a limited amount of time on the pitch yesterday following his red card dismissal which ended his Liverpool debut 45 minutes early. Cole has never received a red card in his whole playing career (that’s 15 years!) and is one of the few players to have never been associated with intentionally hurting another player so was this decision the right one? In a word, yes. His challenge on Arsenal’s new centre half was made at pace which endangered the safety of Laurent Koscielny and therefore, technically warranted a red card. During 2008 and 2009, Liverpool councils received a rating of 20.7 for violence against another person; this is an astonishing 5.7 over the national average. Has Joe Cole already adapted to the behaviour of his new home city?

Whilst Joe Cole will want to forget his disappointing first game at Liverpool, there are some lessons that he should learn from his first match and consider during his three-game ban. With Roy Hodgson insisting on a 4-2-3-1 formation Cole is stuck behind Ngog and Torres, he needs to break out of this and create more room to receive and make passes in order to contribute to this Liverpool side.

Arsenal… you haven’t gotten off lightly either. There are glaring problems with this team that surely not even a fan can ignore.

  • For me, Almunia is not worthy of a captain’s armband – where is Wenger’s talisman, his Tony Adams or Patrick Vieira?
  • Almunia made several glaring mistakes in yesterday’s draw with Liverpool; he fails, time and time again, to grab corners that he comes out for and he was beaten at his near post. Arsenal can not be title contenders with a mediocre goalkeeper.
  • And what has happened to the Arshavin who sneaked four goals past Reina? He was but a mere shadow of the player who participated in that 4-4 draw!

Arsenal’s failure to capitalise on a 10-man squad would seriously worry me, if I was an Arsenal fan. Wenger best have a long shopping list…

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August 5th, 2010 by Clare English

‘Speeps’ Profiles – Chris McCrudden

This week, Speed’s revered creative director, Chris McCrudden, talks rainbow socks, the definition of ‘fugly’ and why the best ideas in life often crop up in the bog.  (Some parts of this profile may have been edited to protect the guilty)

How is the leg?

Broken.

You head up the Creative Team here at Speed. Any pointers for those faced with a seemingly boring/conservative client and want to inject a bit of creativity and pizzazz into the account?

Mind-bending drugs. Seriously, did you know the ‘work’ and ‘play’ bits of your brain are diametrically opposed? You’re not going to come up with a wonderful idea staring at a screen – that’s why we always do brainstorms in the creative area. If you’re stuck, go for a walk, or the loo. You always have the best ideas in the bog.

What is the weirdest suggestion you have had in a brainstorm that a client has considered or gone ahead with?

A very early experiment with social media that involved blogging about office ‘ghost stories’, way back in the days when we still thought Livejournal was a good idea. Like its subject matter, it disappeared in a puff of smoke.

What would you consider to be your biggest achievement so far in your PR career?

Winning Symantec was pretty awesome. I wanted that account for years. Oh, and persuading Sir Ian McKellan, Michael Caine and Anna Ford to part with ties for a charity auction.

What is the most irritating consumer trend you are seeing today?

Not so much a trend as an idea that won’t die. Men wearing big cargo shorts and flip flops. Fugly. Do not do it.

That said, I’m totes hearting the shoulder padded jacket, skirt and t-shirt look that East End girls are working at the moment. It’s identical to what my Mum wore to work in the early 90s.

You are usually in close proximity of some historical tome. But what newspapers/mags/tv programmes do you regularly read/watch?

I don’t watch TV if I can help it, but have a shameful addiction to The Archers (a soap opera on Radio 4 about sheep farming, for the uninitiated). And that’s only for the gin soaked old fag hag who runs the pub. She’s amazing. Other than that I read National Geographic occasionally, and steal the consumer team’s copy of Pick Me Up (it’s only 79p) when I want handy household tips and true life features on spousal battery and incest.

We have seen your feet come in an array of colors. So what advice would you give the men at Speed when considering purchasing a pair of socks?

If you wear artificial fibres on your feet you deserve all the athlete’s foot you get. And never wear a tie and socks in the same colour – it’s too matchy-matchy.

If you could give Nick Bishop one gift what would it be?

My thanks for nagging me into actually finding out I have a broken leg.

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August 5th, 2010 by Clare English

‘Speeps’ Profiles – Simon Matthews

This week, the winner of our ‘Wall of Shame’ competition (on the basis of the submission of this super snap), Simon Matthews, answers some suitably random questions about fetishes, football and the role of PR in today’s business climate.

Q – Tell us about your worst habit – throw in any fetishes.

A – I’m far too generous which has led to at least one of my friends owing me £600

Q – List the 3 most embarrassing things you’ve ever said/done – whilst sober.

A- Inadvertently accusing my step-step-grandfather (step-dad’s step-dad) of using inflatable sex dolls – in my defence I was young and didn’t really understand what I was talking about.

In ‘Nam I fell down an open manhole while walking across a field with my friends, after an interesting run in with some prostitutes who stole 100,000 Dong (about 5 of her majesty’s sterling pounds) – without any form of professional services being exchanged I hasten to add.

I once ate a habenero chilli in one mouthful because an attractive lady bet I couldn’t. I was successful in the attempt but my mouth was in such a state of pain and dribbling that I was rendered insensible.

Q – What’s your take on today’s business climate and the role & importance of PR?

A – It’s still a little rocky out there in places and PR is as important as ever – if not more so. A company with no PR will struggle for awareness in a competitive business environment, so they need us to put them right in front of their customers in a way that advertising and other marketing disciplines can’t.

Q – Are you a football fan? Why? Who do you support? Have they won anything?

A – Crystal Palace. Winning is for chumps.

Q – I hear match.com will soon have a new member – what qualities do you possess that one might…consider?

A – In the name of research, I have bravely volunteered to sign up to match.com. Apart from being generally great at everything, I’m a pretty good cook. All I can ask is that the ladies form an orderly queue.

Q – Name your top 3 Speeps and the reasons why you love them/don’t love them so much. We’re an honest bunch, don’t be afraid of the possibly hostile repercussions.

A – Very difficult to choose as I do like all of you lot, despite your best efforts – here’s an arbitrary selection:

Bex has to get a look in on this – she’s lovely and, as a bonus, hasn’t fired me.

John Brown – often looks quite dapper and is the source of many japes.

Nicole – lunch buddy extraordinaire.

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July 19th, 2010 by Clare English

‘Speeps’ Profiles – Sarah Apps

This week, our newest member of the Speed team gushes a little bit about the rest of us (clever lady) and talks of leeches and beef stew & dumplings.

Who is the person, at Speed, who has made the biggest impression on you this week (for right or wrong reasons)?

I can’t just pick just one person as everyone has been really great and welcoming!!!

What’s the worst thing you ever did on a school exchange trip?

I told my friend there were leeches in the water halfway through a raft race.  She panicked and we all fell in and lost the race.

If you could ask David Beckham one question, what would it be?

I’d ask Becks if I could have a picture with him – with his top off.

When was the last time you broke the law?

I’m too much of a good girl and have never broken the law, apart from speeding and underage drinking but most people have done that! (Not consecutively though)

From ‘first’ impressions, what one word best sums up Speed?

Immense

What is the last thing you cooked that you were proud of?

Beef stew and dumplings.

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