February 2nd, 2010 by
Speed Briefs
Well you have to change occasionally don’t you?
Speed Briefs has been upgraded for 2010. A literary lick of paint. More accessible, more welcoming, a more comfortable and pleasing experience all round. Not that it was bad, but we can always do better.
Why would you want to know what’s going on at a PR agency? Well you may prefer it to us pestering you with calls. And you always say you need to keep on top of things in the PR world but never have the time. So consider it a bit of public service, a moral duty if you will. You might even enjoy it.
February 2nd, 2010 by
Speed Briefs
Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.
This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?
The inconvenient truth about PR spam: exposed
Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.
February 2nd, 2010 by
Speed Briefs
Praxis is a specialist in critical system engineering. Part of the global Altran group and headquartered in Bath, its skills are in demand where safety and security are paramount. Clients include Renault F1, UK National Air Traffic Services (NATS), London Underground and US National Security Agency. Speed has been working with Praxis for over a year, raising its profile across the engineering and vertical markets.
As part of its global expansion, Praxis merged in January 2010 with fellow Altran company and French embedded software innovator, SC2. Combining the skillset of both organisations creates a strong player in the embedded and critical systems sector, spanning markets from aerospace to nuclear and automotive.
Speed was tasked with launching the new organisation – Altran Praxis to the press through a targeted campaign. By creating stories that showed the importance of the merger for the engineering market and highlighting prominent customers the team successfully arranged a full day of press briefings, with company Managing Director, Keith Williams speaking to 11 journalists. Coverage from local to international press has been flooding in, demonstrating that the UK press still has an appetite for good news stories.
December 11th, 2009 by
Speed Briefs
So, in this edition of Speed Briefs we give you a quiz and lists.
About the quiz. Firstly, what can you win? A tree. Also winnable is booze and other food stuffs. Entering isn’t overly taxing: follow @speedcomms on Twitter and at midday each day in the run-up to Christmas we will tweet a question. The answer to the day’s question and the winner will also be announced via @speedcomms
December 11th, 2009 by
Speed Briefs
On to the lists. Two lists to “celebrate” stuff that’s gone wrong and people who’ve got it wrong, plus some of the things that we think won’t happen in 2010. Completely unscientific and based on nothing more than a few peoples’ thoughts. Discard them at will.
We launched our first Christmas Quiz last month and the response was overwhelming, so we’ve brought it back as a weekly feature. Follow 
