Computer Weekly – Vodafone mobile revamp imminent
Vodafone is set to announce new services aimed at taking advantage of increased demand for mobile internet access. The services, expected to be announced tomorrow, are part of Vodafone’s strategy to counter advances by competitors like Google and Apple, according to the Financial Times.

Total Telecom – Cloud computing key to tech cos’ growth
Companies which offer cloud computing services – where software is accessed via the Internet rather than installed on individual computer hard drives – could be in for a recession-driven boom, as they offer a cheaper way to develop and manage IT infrastructure, analysts say. Investors specializing in technology plays are showing renewed interest in the specialist managed services companies offering cloud-based services to businesses.

Computing – IBM forever rings the changes
IBM used to employ 128 chief information officers (CIOs) in as many countries, but has now consolidated these into a single individual, supported by a large group of other executives and researchers, called the Office of the CIO. Fiona Capstick, vice president of geographic integration at IBM’s office of the CIO, tells Computing how and why the company decided to create a single, centralised entity.

Financial Times- Battle of social media
Every day, legions of new websites appear, each competing for eyeballs and dollars. This presents an acute problem for companies. As consumers are presented with a vast array of online campaigns vying for their attention, businesses are grappling with the best way to target and engage them. Many are increasingly adopting an aggressive web-based strategy around sub-branding. Rather than plaster the internet with, say, glossy blue-and-white logos, Ford, the motor company, is creating online communities for each of its vehicle lines.