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April 13th, 2010 by Caroline Allen

Speed campaign shortlisted in CIPR awards

In 2005 Speed created the Tesco Baby & Toddler Club BabySafe initiative – a nationwide programme of seminars offering parents the chance to learn emergency first skills for free.  Since then, thousands of parents have learnt valuable lifesaving skills.   Highly rated by attendees – 100% would recommend the seminars to family and friends – we were delighted to hear yesterday that our work has been nominated in the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards.

It’s the 25th year of the CIPR Excellence Awards and each year they recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level.  This year the Excellence Awards received over 750 entries across the 27 award categories – for a full list of award categories, visit the CIPR website (available later today).   Winners announced on 16 June – keep your fingers crossed for us!

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January 26th, 2010 by Caroline Allen

Keeping baby safe

As a mum myself, I’ve experienced the heart stopping terror of my little one choking on a piece of food.  Luckily, through my involvement in the Tesco Baby & Toddler Club BabySafe seminars, I knew exactly what to do – who knew my job would turn out to be so useful!

The BabySafe seminars offer parents the chance learn emergency first aid skills for free.  Dr Carol Cooper, GP for The Sun, covers off handling burns and scalds as well as meningitis, Britax provide information about car seat safety, and then the Royal Life Saving Society present resuscitation and choking.  After a theoretical session, all attendees get the chance to practice on a baby mannequin.

Over 200 parents attend each seminar and it feels really good to be involved in spreading this kind of knowledge – no one likes to think about these kinds of scenarios but now if the worst should ever happen, through BabySafe almost 5,000 parents are better prepared.

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