This week, Technology director, Ruth, tells us exactly how it is with her inimitable Northern flair…

What did you have for breakfast. And why?

Slightly burnt brown toast with marmite. Because I like it.

Describe your journey from BD1 to WC2H.

Did I take a wrong turn?

What makes a good PR person?

Somebody who is hungry for success.  It is all about the result (within budget).

Favourite lunchtime venue near Leicester Square?

Ben & Jerry’s

Sum up leadership in five words. Do you make the mark?

Vision-control-delegation-motivation-accountability

Sure. And, if I don’t, it is your job to fire me.

What pisses you off?

- Excuses rather than solutions

- Lack of proactive drive (don’t talk about it, just do it)

- Made up timesheets

- Opinions without foundations

- Unconstructive feedback

- Pointless meetings

- Timewasters

- Boo shoers

- Crap coffee