This summer I took myself off to Italy for a couple of weeks of relaxation and spent the first few days of my stay in Venice. An absolutely stunning city which quite rightly attracts a considerable number of visitors each year – seven million according to a quick Google search. Unfortunately one of the problems with Venice being the ancient city it is, there is always lots of restoration work being done on its famous monuments meaning that views of famous sights such as St Mark’s Basilica and the Bridge of Sighs are clad in scaffolding. However, what does an enterprising Venetian do when faced with the problem of having to cover the famous sights that millions of people have travelled across the world to see?
Sell it to the highest bidder that’s what.
Not only is the advertiser exposing its brand to the millions of visitors in the city, but also ensuring that it has a presence in the hundreds of millions of holiday snaps taken each day.
After all, I’ll never think of the Bridge of Sighs again without a fond memory of Coca-Cola.
