March 12th, 2010 by Chris Measures

Conservative Technology Manifesto: Trains and Duck Houses

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The publication of the Tory Technology Manifesto initially got my hopes up. At last an election that puts technology at the heart of the debate. But on a closer look the definition of ‘technology’ is woolly to say the least.

Most people will agree that opening up government data, increasing superfast broadband speeds, ending central government mega-projects and increasing the use of open source are generally ‘good things’. I’m less sure about the vague idea of crowdsourcing during the discussion of legislation – but that’s a personal worry about the fine line between the wisdom of crowds and the baying of the mob.

What is less easy to understand is how many of the other proposals fit under ‘technology’. A new high speed rail network? Measures to force every local authority to publish expenditure over £500 online? MP expenses available via the web? Whatever you think of these, I wouldn’t class them as technology policies.

This isn’t just being pedantic – the risk is that if this is what politicians see as ‘technology’, the real benefits of properly applied IT and a vibrant UK tech sector will get lost in wrangles over trains and expense claims for duck houses. Time to reclaim technology for what it actually is and what it can really deliver to the country.

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March 2nd, 2010 by Chris Measures

Multi-channel communication? Marketing Fail

I had some great news on Friday – my final results for my Chartered Institute of Marketing (CIM) Diploma came through in the post.

I scraped a pass in the final module, meaning after 18 months study I’m now a ‘proper’ marketer.

However imagine my surprise when a couple of hours later I had an email from CIM telling me that my results were now online. But (and rather a big one this) “due to an unprecedented flow of web traffic to our site“, I may not be able to access them. I could telephone during business hours, but “our lines are very busy and there may be a delay in answering your call.”

Luckily I’d already got my results through in the post but imagine the frustration of anyone still waiting. Your potential life-changing results are there, but you can’t get them. Given one of the major topics on the course was integrating multi-channel communications and being able to predict web demand surely it is time for the CIM to practice what it teaches…………

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February 25th, 2010 by Caroline Allen

Working from home

After a client event in my parent’s neck of the woods last night, I’ve spent today working from their dining room.

Whilst working from home is actively encouraged at Speed, client meetings and other commitments can make it hard to actually fit it in so today was a real bonus.

In the past, ‘working from home’ was shorthand for a slack day but with my trusty Speed set up of i-phone, laptop and remote server connection, the day passed much like any other (only quicker it seemed?).

And now I read that employees working from home are more productive than those who clock in everyday – maybe there’s no need for our Leicester Square office…… although whilst there are lots of biscuits here to eat, there aren’t as many people to talk to!

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February 8th, 2010 by Chris McCrudden

File under ‘Creative’

Welcome to Speed’s Creative blog. A new space on Speed’s websites where we’ll be talking about creativity (obviously), trends and things and ideas we like.

It’s a work in progress, as all blogs are, but we hope you like it.

In the mean time, please enjoy our fabulous 8-bit Test Card.

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February 2nd, 2010 by Speed Briefs

New Year, new briefs

Well you have to change occasionally don’t you?

Speed Briefs has been upgraded for 2010. A literary lick of paint. More accessible, more welcoming, a more comfortable and pleasing experience all round. Not that it was bad, but we can always do better.

Why would you want to know what’s going on at a PR agency? Well you may prefer it to us pestering you with calls. And you always say you need to keep on top of things in the PR world but never have the time. So consider it a bit of public service, a moral duty if you will. You might even enjoy it.

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February 2nd, 2010 by Speed Briefs

Hot air blows through Speed

Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.

This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?

The inconvenient truth about PR spam: exposed

Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.

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October 23rd, 2009 by Matthew Watson

Daily News 23/10

BBC – Real-time search rivalry hots up
Twitter has signed deals to put messages sent via the microblogging service into the Microsoft and Google search indexes. The deals will see tweets show up in Bing and Google search results almost as soon as they show up on Twitter.

Computing.co.uk – E-commerce boosts profit at Debenhams
Positive performance online has helped lift yearly profit at Debenhams, the department store group said yesterday. The firm’s web operations Debenhams Direct posted a sales increase of 31 per cent at £55.1m during the year to 29 August, against the £42.1m for the same period last year, resulting in pre-tax profit that was up 133 per cent.

Computer Weekly – Cybercriminals amassing giant databases of information
Cybercriminals are amassing giant databases of information from Trojans on business, government and military computers, RSA’s cyber fraud expert has warned. According to Uri Rivner, head of new technologies, consumer identity protection, it is only a matter of time before cybercriminals learn to monetise that information.

Computer Weekly – Businesses can help prevent cyber warfare
Organisations around the world are contributing to the threat of information warfare by failing to apply basic IT security principles, says internet security expert Ira Winkler. By failing to apply what is known about how to prevent cyber attacks, these organisations are adding their computing power to criminal botnets.

Computer Weekly – Spectrum reallocation is key to Digital Britain
Ofcom must resolve uncertainty around the reallocation of mobile radio frequencies if the government is to realise its dream of a Digital Britain. Much has been made of the government’s cornerstone desire, promised last week by Treasury and communications minister Stephen Timms, but disputed by Whitehall, for guaranteed universal access to a minimum 2Mbps broadband connection by 2012. The Department for Business Innovation and Skills says it will be “up to 2Mbps”.

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October 2nd, 2009 by John Brown

Future graduates: your PR career has to start now!

Your career seems like a lifetime away and anyway, surely a 1st in some form of degree will be enough for you to waltz into a PR agency of your choice and demand a lucrative salary and expense account.

Future graduates, you are wrong.

Whether you are graduating in 2010 or 2013, you will be entering one of the most competitive job markets in recent years and you need to make damn sure that you have earnt some PR stripes well before you send through your CV.

So as a relatively recent graduate who managed to avoid the doll queue, I thought I would share with you my top ten tips.  No…..Scrap that.  I will share with you the top ten minimum criteria that you need to achieve in order to stand a good chance of getting that first PR role:

1.    Read: Industry press, newspapers (regional and national), trade magazines, influential bloggers; you need to be keeping up with the media and PR industry on a daily basis.  Read, absorb and read again.

2.    Get a PR client: You are at university and have access to a thousand and one different societies, clubs, sports teams etc. Approach these people and offer them your PR services.  There may even be a little (and I mean tiny) bit of budget there to do a PR campaign, but most of the time it would be your time spent for free

3.    Start pitching: The biggest fear a grad starter has is speaking with journalists.  Well as one of my MDs put it in his recent blog “That’s a big part of the job, dummy”.  The sooner you overcome this fear the better.  Develop a press release for your new penniless client and start pitching it to the local press.  Try and make sure it is at least vaguely interesting, it will help

4.    Blog: A blog is a fantastic way of honing your writing skills, commenting on industry issues and getting yourself noticed.  Write what you want but bear in mind who is going to read it, a blog can be the most important bit of writing you do before your first job.

5.    Tweet: If you haven’t been then you need to get a move on.  Twitter, despite its recent increase of spam, is still a great platform for developing a network, showcasing your activity, pitching to journalists and interacting with future peers and colleagues.  Ignore it at your peril

6.    Get LinkedIn: Develop your profile and add anyone and everyone you come across in a professional capacity.  Having a bank of contacts to bring to the table at interviews will impress and may make things easier once you start

7.    Experience Junkie: It doesn’t matter what your lecturers say, you cannot learn the trade with a hangover in a lecture theatre and agency owners know this.  I promise you, if you are eager, you won’t be a coffee monkey.  Work experience is gold dust to a new grad, start yours as soon as possible.

8.    Work at a publication: Maybe blurring the lines, but I think utterly valuable.  Spending a little time in a newsroom will give you a glimpse into how busy a journalist’s life is. It will make you appreciate their time, their working day and their editorial process.  You may even like a couple of them.

9.    Don’t be an arse: PR is still full of self righteous people who treat journalists as a nuisance and clients as a means to max out the company credit card.  These people are quickly being exposed as the industry gets tougher.  Start off well, understand that you are at the beginning of a very big learning cycle and always act professionally.

10.  Get in quick: Start applying for jobs at the beginning of your final year.  Hopefully, if you have followed the above, you will have relationships with a few agencies, be able to get some journalist references and have a portfolio of work.  Now all that is left is for you to do is get in there before anyone else. It’s never too early to apply.  Worst that can happen is that they advise you to apply later, they may even remember your name!

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    September 10th, 2009 by Matthew Watson

    Daily News 10/09

    IT PRO – Scottish NHS trainers to boost security after breach
    NHS Education for Scotland (NES) will improve its data security, after an unencrypted laptop was stolen that contained the personal information of more than 6,000 medical training applicants.

    Total Telecom – EMC says worst of recession over for IT companies
    EMC Corp. believes the worst of the global recession is over for information-technology companies as the pressure on clients’ budgets is easing, the U.S.-based storage-equipment maker’s chief financial officer said Wednesday.

    Computer Weekly – Technology addiction disrupts teenagers’ learning
    Technology addiction among teenagers is having a disruptive effect on their learning, according to research by Cranfield School of Management. More than 60% of 11 to 18 year olds surveyed by Cranfield said they were “very” or “quite” addicted to the internet, and over 50% were addicted to their mobile phones. Students spend, on average, one to two hours a day on social network sites, the research revealed.

    The Register – Google Android future haunted by fragmentation past
    With four billion connected mobile phones on the planet – compared to one billion PCs – handhelds offer developers the mother of all opportunities: ubiquity and mass market. But the reward comes at a great price: market fragmentation, thanks to so many different devices using so many different hardware configurations.

    Silicon.com – Mozilla patches Firefox 3 critical holes
    Mozilla on Wednesday released two new versions of its browser, Firefox 3.5.3 and 3.0.14, that patch three critical security holes and fix assorted other bugs. The updates can be found through the Help menu’s Check for Updates option, or can be downloaded directly.

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    August 25th, 2009 by admin

    Hot off the tech media 25.08.09

    IT PRO – BT halts its graduate scheme
    BT has temporarily stopped its graduate recruitment scheme, citing the recession. The scheme traditionally employs 130 graduates to be trained in one of three areas – ICT, professional management or HR/marketing. The company receives thousands of applications each year.


    IT PRO – Media multitasking not a good move

    Watching YouTube while writing an email and talking on the phone might sound like an effective use of time, but a new study has suggested such multitaskers actually perform all their tasks poorly. Researchers at Stanford University said the results had surprised them. They were looking for the secret to good media multitaskers but instead found broad-based incompetence.

    ITVT -Schematic Forms New Division Focused on Interactive Out-of-Home Experiences
    Interactive design company, Schematic (note: the company’s chief creative officer is high-profile interactive TV industry figure, Dale Herigstad), last Thursday officially launched a new interactive, out-of-home (IOH) division, called Schematic Touch, which it says will help brands and venues connect with consumers by creating interactive experiences in public places.

    ITVT – Cablevision Launches “iO Shortcuts” Interactive TV Application
    New York-area MSO, Cablevision, announced Thursday the launch of iO Shortcuts, an application that it bills as providing subscribers to its iO TV digital cable platform (note: the latter enjoys 94% penetration with the MSO’s customer base) with “one-click access” to various services and content offered by the platform, including interactive and on-demand local news, traffic and weather updates from News 12, information on new service enhancements, and new on-demand movies.

    Computing – BT closes graduate recruitment scheme
    T has closed its graduate recruitment scheme as part of its cost-cutting programme. The firm says it will not set a date for renewing the scheme but will maintain relationships on campus with students, faculty and career management services. BT said in a statement: “BT can confirm that it has decided to cease its graduate recruitment programme for the time being, as a result of the current economic environment and pressure on staff numbers.”

    ComputerWorldUK – Hackers turn to Opera browser to ward off other criminals
    Hackers using multi-exploit attack “toolkits” take defensive measures of their own against other criminals, a security researcher said today. “Exploit kit operators do use mainstream browsers, but they’re much more likely to use Opera than the average user, because they know that the browser isn’t targeted by other hackers,” said Paul Royal, a principal security researcher with Atlanta-based Purewire.

    ComputerWorldUK – New virus uses Borland compiler as attack vector
    A new virus that infects programs as they are being compiled has claimed its first scalps, infecting software sent out on a cover CD by a major German computer magazine and even other malware programs. The software is also believed to have infected a second program, Any TV Free 2.41, and Sophos reports with some irony of having discovered it inside several unnamed bank-hacking Trojans.

    ComputerWorldUK -Revamped Yahoo vows to fight Microsoft despite search alliance
    Yahoo showed yesterday that it intends to keep fighting Microsoft on multiple fronts, demonstrating an array of improvements in the way it presents search results and other offerings. The long-time rivals announced an alliance last month designed to keep them within sight of Google, the internet search leader. But that deal is confined to search, and Yahoo’s comments made clear the Microsoft tie-up leaves room for antagonism even there.

    CBR Online – Cloud computing gaining critical mass among large enterprises: survey
    Cloud computing is gaining critical mass among large enterprises, with more than 80% of respondents are at least in trial stages for public and private cloud computing deployments, according to a survey conducted by F5 Networks.
    In addition, despite the maturing rate of adoption of cloud computing among enterprises, the study shows that there is considerable confusion and concern around the definition of cloud computing.

    Silicon.com – Wake up, brush teeth, log on: Most techies check email before 9am
    The traditional nine-to-five office day is ebbing away, with techies seemingly unable to resist checking their email before breakfast. The majority of IT workers are now checking their email, either on a PC or a mobile device, before 9am, according to a poll of silicon.com readers.

    The Register – Pillar offers storage clunkers cash too

    Pillar is running a cash for Storage Clunkers promotion, following in Xiotech’s footsteps. The company is offering to replace a customer’s whole storage array and is working with a technology financing company, Key Equipment Finance, so the customers can turn in old products from any vendor, get a value for the old product and use that value (or quote) towards the purchase of a new Pillar Axiom.
    The Guardian – Internet cut-off threat for illegal downloaders
    People who persist in swapping copyrighted films and music will have their internet connections cut off under tough new laws to be proposed by the government today. The measures also include taking the power to target illegal downloaders away from regulator Ofcom and giving it to ministers to speed up the process.

    Computer Weekly – Met Police hires consultancy to monitor social media sites
    The Metropolitan Police has hired a firm of consultants to help it monitor social networking sites. The police force says it wants to monitor peoples’ perception of the Met, and counter rumours about what the police are doing ahead of this week’s Climate Camp, which is due to take place during August bank holiday weekend. The Met Police is two months into a six-month contact with 6Consulting, which is monitoring sites like Flickr and YouTube.

    Computer Weekly – SMEs’ phone bills to treble for premium rate numbers
    Tens of thousands of small and medium businesses face a trebling of their phone bills in September if they have not already moved off their old premium-priced non-geographic numbers. The numbers affected start with 0870, 0871, 0872, 0873 and 09. Opal, the B2B division of the TalkTalk Group, said up to a third of UK businesses could face increases of up to 200%, because they have not responded to new Ofcom rules.

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