What do we ladies love . . . shopping and chocolate?

Now we can combine the two, as Cadbury is set to introduce a national chain of cafés to Britain’s high-streets.  The branded cafés called ‘Cadbury Cocoa House’ will sell the company’s selection of chocolates, confectionary, as well as the brands range of hot chocolates. With plans to open 60 stores in the UK across major cities and towns, we’ll soon be able to rest our tired tootsies after pounding the high-street with a ‘glass-and-a-half’ of cocoa deliciousness!

This is the first time that the company has directly competed in the coffee shop marketplace, a fiercely competitive market with the likes of Starbucks and Coffee Republic to name but a few. Despite the stiff competition, this could be a clever move as the coffee shop sector has proven to be incredibly resilient throughout the recession. Whilst other high-street stores were permanently dropping their shutters, some coffee chains were in fact expanding as consumers refused to give up their daily dose of caffeine.

Despite the recent hostile takeover by US giant Kraft, Cadbury will still position itself as a proud British brand, and what could be more quintessentially British than afternoon tea – which will be served in all café’s.