What a great start to the day – The Times has published its Virtualisation supplement  and Speed has clients in four articles.  Getting into national supplements often presents a challenge as, not only are they heavily sponsored therefore limiting some opportunities but it is quite hard to find out who is authoring the content.

However, Speed cracked this supplement using a mix of traditional  and digital PR.  If ever there was a good example of how important it is to be able to use a variety of communications routes to talk to the media, I’d have to say this was it.

The Carrenza and Interoute teams used; Response Source, Twitter, interviews and written comment. Each targetted to the requirements of the specific journalists writing each piece.

The results? Happy teams and very happy clients.