Do you enjoy a good documentary? Look forward to a bit of reality TV? Obsessively check into social media channels? Well then Seven Days could be just the thing you’ve been waiting for.

Seven Days launches tonight and is Channel 4’s new documentary series which is claims will break down the old rules of reality TV and which it no doubts hopes will do for the next decade what Big Brother did for the last. There are 25 ‘contributors’ to the documentary/reality show who represent the ‘ordinary’ people living and working in Notting Hill. The contributors will be filmed over the course of seven days and on the final day an hour long show airing the preceding week’s activities will broadcast on Wednesday night.

So far, so what right? Well, here comes the social media bit…

Members of the public will be encouraged to interact with all the stars using an online service called ChatNav. ChatNav will collate social media conversations about the show (Twitter, Facebook and YouTube channels are already up and running) to determine which characters the producers will focus on over the next seven days – popularity will be represented by the increasing (or decreasing) size of the characters image on the screen. For those with the smallest images, being eliminated from future filming is a very real possibility. In addition to determining the focus over the show, viewers will also have the power to comment on decisions the characters need to make in relation to their personal, social and work lives. According to Channel 4, this makes the viewer not just an editor, but an active participant.

Sounds like an interesting proposition and if it can mirror even a tenth of the popularity of Big Brother, it will do very well indeed. Let the experiment commence…