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November 10th, 2011 by Rebecca Gregory

Poppy wars – is charity compulsory?

Ahh, the annual rows over who is, isn’t or should be wearing a Remembrance Sunday poppy. A lovely way of tarnishing the ethos of Remembrance Sunday.

Project 365 #299: 261009 A Legion Of Paper Flowers

Image by comedy_nose via Flickr

The last few years have seen outrage that certain broadcasters and reporters weren’t wearing a poppy. This year, the rows seem to be sports orientated. FIFA says the England football team can’t wear poppies on their shirts in this weekend’s game against Spain (apparently it’s a political emblem and potentially offensive to German footballers. I suspect this viewpoint is of greater offence to the German people than a red poppy is). And the ongoing debate over whether Rugby League players can wear poppies on their shirts has now been cleared up with an affirmative.*

It appears that the decision to not wear a poppy is seen by some as tantamount to treason and the individual/ broadcasting house/ sporting organisation in question should be demonised and then hung drawn and quartered.

For me, it raises an interesting question; surely choosing to donate to any given charity is the right of the individual. It’s a personal choice, not a legal requirement. I wonder if anyone asked the footballers and rugby league players in question if they want to wear a poppy. I’m pretty sure they would, but these arguments could imply that it’s an enforced decision, rather than a voluntary one.

For any charity (large, small, local, national, children, sickness, research, animal, support services, the list goes on and on) corporate donations are one of the most lucrative means of fundraising. For the organisations in question, they have no right to force their employees to donate. They can encourage them to participate, but ultimately, it’s the fundamental choice of the individual.

Without a doubt, charities are operating in a tough and highly competitive world, but I’m pretty certain they’d rather donations came voluntarily rather than forcefully or resentfully. The latter hardly contributes to a positive “brand experience” and won’t help convert those individuals into regular donors.

Inevitably, I’d like to think that most people do donate to charity or buy a poppy, but who am I to tell them that they ‘have’ to do this or judge them for their decisions? No one has that right.

*As an aside, I did originally think who in their right mind would allow poppies to be worn on the football field – those pins are an accident waiting to happen. Fear not, it’s all about the iron-on poppy.

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May 10th, 2010 by Rebecca Gregory

The littlest iHobo

Homeless charity Depaul UK has launched a controversial iPhone app that enables you to download your very own iHobo. As in a homeless person, not a suspiciously intelligent Canadian German Shepherd dog.

With iHobo, you download yourself a young homeless person and pay real cash to provide them with essential basics such as food, a sleeping bag, and

Your iHobo asking for emotional comfort

emotional and financial comfort. This has inevitably (and no doubt deliberately) invoked a significant amount of upset comment about the tastelessness of the app and its name. Without a doubt, the use of the term ‘hobo’ is inappropriate (as well as annoyingly Americanised – but that’s a whole other issue), akin to the flippant yet incredibly offensive use of the term ‘pikey’.

Depaul UK has said that the naming of the app ‘iHobo’ was intended to “question the labels that are placed upon young homeless people and the misconceptions that surround them”, but I suspect that the subtle subtext might be lost in download. (As an aside, the quality of the active live action video footage makes it a tempting app for those more interested in the technical advancement side of things than engaging in a heated moral debate.)

However, the fact is that Depaul UK is a homeless charity and so more than most understands the negative outlook faced by young homeless people today. Despite the inappropriate name, this is a rather clever idea from Publicis London to help Depaul UK not only raise its profile amongst a difficult to reach audience, but also to raise money. Every time the user buys food or other comforts for their iHobo, a percentage of that goes direct to Depaul UK.

The controversial nature (and quality) of this app means it has real potential to go viral. In times when charity giving is at an all time low and charities have to fight to grab peoples’ attention (and their money) this latest app venture could prove to be a very profitable revenue source. Publicis and Depaul UK are betting on iPhone users finding it easier (or, dare I say it, being more willing) to spend money on iPhone apps rather than donate directly to charity. And they might, just might, be on to something there.

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January 19th, 2010 by Lisa Francis

Communication in a crisis

It’s hard to believe that the introduction of mobile communication and the leaps and bounds that the technology has seen since has taken place in the majority of our lifetimes. Advances in mobile communication have taken us from phone calls and messaging, to internet access and the more recent flurry around mobile apps as well as access to social networking sites such as Facebook and Twitter on the go.

For many, whiling the hours away browsing the internet, checking emails and downloading the latest apps on our mobile phones comes far too easily and although we can’t overlook the business benefits of mobile communication it’s the lifestyle and entertainment pros that more often catch our attention and make their way into our conversations.

However, the recent disaster in Haiti has highlighted quite clearly how, for all the fun that mobile access can provide, there is a more serious side to how this technology can be used for our benefit. The first images and videos to reach the public from the earthquake-torn region on Tuesday were captured with mobile phones and now, with the breakdown of traditional means of communication tools such as Twitter are being used as the primary means of contact and Google and Facebook are making missing persons lists available.

Charities worldwide have been quick to set up text aid lines for the public to pledge money to relief work to those in Haiti. As a result the Red Cross and other relief organisations have now raised more than $20 million via text message donations. Not only has mobile communication aided the spread of information quickly, but has had a direct impact on getting help to the right places and people.

For a list of ways to donate money, including by your mobile phone click here