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March 26th, 2010 by Chris McCrudden

Imitation is the insanest form of flattery

Just when you thought Lady GaGa fever had broken, and we could all return to life lived at a normal temperature, it gets even weirder.

This one goes out to John Brown @brownbare, whose intrepid investigation of the Chatroulette ‘platform’ led him to conclude that it was mostly used by men who, in the immortal words of the DiVinyls, like to touch themselves.

It’s Telephone reinterpreted by a Chatroulette regular. I shall discreetly refuse to speculate what this guy is on, but he needs to think about reducing the dosage. Enjoy, and happy Friday.


March 2nd, 2010 by Chris McCrudden

Share and share alike

Inspired by m’learned friend John Brown‘s post on the Chatroulette craze (here),  I  thought here and now was a good time to talk about a somewhat contentious trend: Sharing. More specifically, with the internet in the middle, where does our privacy end and the public (and, by inference,  publicity) begin?

There’s a good summary of differences in generational attitude to privacy by David Aaronovitch here, but the argument boils down to this. Some people think social networking encourages us a kind of social pornography, where we let everything hang out to such an extent that they lay bare our relationships, financial and professional lives to anyone who cares to look. This, they say, is a bad thing.

Those on the other side, take a more pragmatic view given that it’s pretty unlikely that the social media genie will go back in the bottle now.  They contend that if you’ve grown up to live your life with an audience, it’s normal and we should just get on with it. After all, plenty of ideas about our society that we now take for granted as unambiguously good – for example, democracy or the abolition of slavery – were once thought daring or downright immoral. Why should sharing your life with the internet be any different over the long-term?

So far so black and white. As usual, however, the truth probably lies somewhere in the middle. And take a deep breath now, because here comes the history.

The argument that the kind of communal life we can now live online via Facebook, Twitter et al is an unprecendented shift for human interaction is total bunk. Humans have lived within tight-knit communities that watched one another, shared stuff with one another and (more on why this is important below) judged one another’s actions since before we came down from the trees. The 19th and 20th centuries may have splintered those kind of bonds by physically breaking up geographical communities, but geographically neutral social media can help restore them.

The ‘campaigning’ spirit we also see on social networks – for the NHS or against everyone from Trafigura to Jan Moir – is also a sign that this kind of communication encourages people to think of morality as being a collective rather than individual concept. Again, this is a very old notion, dating back to pre-Reformation Europe, when a ‘good’ or ‘godly’ person was someone who did good deeds rather than think good thoughts, which was where the Protestants parted company with Catholics.

So it’s an old argument. Am I ‘myself’ what I think I am, or am I happy to be what my network (or community) sees? And if my conception of myself comes partly from other people, is it possible for privacy to exist?

But what relevance does all this have to Chatroulette?

More than you’d think. I’d say that Chatroulette is the exception that proves the rule about online communities. Because it isn’t one. Functional communities are self-regulating. They set rules, whether these are spoken or unspoken, and people who transgress those are punished by social exclusion. I don’t sleep with my brother’s wife because I value my relationship with my brother. And I don’t make racist comments on Twitter because I know these would insult my followers and I value their respect. As humans we’re attuned to set boundaries for sharing what is appropriate.

Chatroulette is different. It doesn’t matter whether what you do on it is polite, rude or downright offensive because it’s a random interaction that has little chance of getting back to your own network. There’s no punishment for not playing nice, so many people don’t.To purloin a hackneyed phrase: “what happens on Chatroulette, stays on Chatroulette”.

Privacy, like time and space, is relative. And we’ve had millions of years to deal with that.

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March 2nd, 2010 by John Brown

Chatroulette – Master-bation, forni-cation and a big red flag for brands

So Chatroulette is the new live chat phenomenon that is sweeping the globe. For those that have not heard of it yet, Chatroulette randomly matches you up with strangers around the world for video, audio, and text chat.

After being told about this by a friend, I decided to spin the wheel for myself and see whether there was any value in the new online tool as a communication channel for brands and businesses. As you will be able to tell from my account below, the answer is a big fat no.

First I was confronted with a few teenagers who were quite upset at having an overweight PR guy come up on their live stream,  they quickly moved on in pursuit of better things.

However, my fourth spin of the chat wheel was a little more surprising to say the least. What appeared on my live feed was a middle aged man pleasuring himself. Clearly he was much more used to seeing shocked users than I was at seeing people like him and he paused, clicked the mouse and I was transported to another user.

Ten minutes in and a couple more naked guys later an ‘exhibitionist’ couple were performing for the camera, this I imagine was the pot of gold the teenagers at the start of my Chatroulette journey were looking for, I thought best to leave and let more appreciating users take advantage of the show.

It was not until the final moments did I meet an interesting user, a guitarist from Maine who wanted to play a couple of songs and get feedback.

So, overall my Chatroulette experience was a strange and pornographic one. I doubt I will be heading back any time soon and I am concerned at the lack of restrictions; by the looks of things anyone of any age can use the service, which is worrying.

Is there any value in using it as a marketing tool? Well French Connection thinks so as it has launched a Chatroulette competition. I am sure more will follow suit  and dive head first into the hype. Right now though I would not want any of my clients associated with it, something as unregulated and as seemingly seedy as this has the potential to seriously backfire.

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