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August 31st, 2010 by John Brown

Google’s priority inbox – end of the PR mailer?

Image representing Google as depicted in Crunc...
Image via CrunchBase

Google has launched a new ‘priority inbox’ service for its web-based email service, Gmail. Basically Gmail monitors a user’s email behaviour and ranks email’s in order of importance, bumping the most important and unread emails to the top of the reading pane.

This got me thinking, could a priority email service spell the end of the PR mailer? By PR mailer I mean a mass mailed press release with something like ‘Innovative, groundbreaking thought leader comments on market leading spanner’ in the subject line. As 99% of hacks would hit the delete button every time they received something like this, a priority inbox system would send this mailer to the bottom of the pile, meaning not even the catchiest of subject lines will make it onto the journo’s email radar.

Good PRs will always thoroughly scrutinise whether a story is newsworthy or not, select the right journalists that would cover that story and then contact them by their preferred method. Crap PRs will send a mailer to a Gorkana (replace with whatever service you use) list.

So in an industry under constant pressure to reduce spamming, a priority inbox could be the catalyst needed to encourage more sophisticated PR activity.

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March 19th, 2010 by Steve

Daily News 19/03

The Daily Telegraph – BBC iPlayer has more than 1.4 million visitors per day

Latest figures show that around 3.5 million programmes were watched on the catch-up TV service last month. The February figures, made available today by the BBC, underline the enduring popularity of the iPlayer platform, which allows people to catch up with radio and TV programmes aired in the last seven days.

ZDNet – Microsoft shows off Internet Explorer 9 preview

Microsoft showed off Internet Explorer 9 Platform preview on Tuesday, with headline features including support for web standards and faster performance.

ZDNet – UK internet security rated among Europe’s best

Internet security around the UK’s critical national infrastructure is among the best in Europe, a House of Lords committee has found.

SC Magazine – Facebook, Twitter and Microsoft claim that weak passwords still cause security headaches

The biggest problem with web security is still weak passwords, according to spokespeople from three major IT networks.

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September 10th, 2009 by Speed Budapest (Matt)

Daily News 10/09

IT PRO – Scottish NHS trainers to boost security after breach
NHS Education for Scotland (NES) will improve its data security, after an unencrypted laptop was stolen that contained the personal information of more than 6,000 medical training applicants.

Total Telecom – EMC says worst of recession over for IT companies
EMC Corp. believes the worst of the global recession is over for information-technology companies as the pressure on clients’ budgets is easing, the U.S.-based storage-equipment maker’s chief financial officer said Wednesday.

Computer Weekly – Technology addiction disrupts teenagers’ learning
Technology addiction among teenagers is having a disruptive effect on their learning, according to research by Cranfield School of Management. More than 60% of 11 to 18 year olds surveyed by Cranfield said they were “very” or “quite” addicted to the internet, and over 50% were addicted to their mobile phones. Students spend, on average, one to two hours a day on social network sites, the research revealed.

The Register – Google Android future haunted by fragmentation past
With four billion connected mobile phones on the planet – compared to one billion PCs – handhelds offer developers the mother of all opportunities: ubiquity and mass market. But the reward comes at a great price: market fragmentation, thanks to so many different devices using so many different hardware configurations.

Silicon.com – Mozilla patches Firefox 3 critical holes
Mozilla on Wednesday released two new versions of its browser, Firefox 3.5.3 and 3.0.14, that patch three critical security holes and fix assorted other bugs. The updates can be found through the Help menu’s Check for Updates option, or can be downloaded directly.

July 22nd, 2009 by Speed Budapest (Matt)

Windows Live Messenger is 10

New Image

Konnie Huq celebrates the IM service's 10th anniversary

Windows Live Messenger, the instant messaging service formerly known as MSN Messenger, celebrates its 10th anniversary today. In just a decade the service has racked up more than 330 million users, and is now available in over 50 different languages.

Many of these users are now using the service in work as a less formal and more instant alternative to sending emails or making phone calls. Here at Speed we use IM to share files, speak to colleagues and clients, and keep in touch when working from home. It’s a really handy tool – it’s especially useful when you’re sat on a long conference call and someone on your pod has offered to make tea!

Mark West from the Windows Live Messenger team said: “Whether it’s used in business, friendship or romance, Instant Messaging has swept the nation to become an essential part of day to day life. This is a real milestone for Windows Live Messenger and we’re very excited to see what the next 10 years has in store.”

Commenting on how the IM service has changed the way workers communicate, John Cunningham from ntl:Telewest Business said: “Email had already started to change people’s communication expectations ten years ago and IM really tapped into the desire for instantaneous conversation, regardless of their location. Now that more than 330 million people are using Windows Live Messenger, a lot of those people are employing it as a tool to communicate and collaborate with colleagues. This has led to companies changing their view that IM is purely a social too, and many now realise that it an effective way for staff to communicate quickly and remain in touch regardless of their location.”