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November 19th, 2010 by Clare English

Discounted admission to ‘Networking for People Who Hate Networking Events’

You may have read in my blog, last week, about Devora Zack’s bestselling book – ‘Networking for People Who Hate Networking’. This week, McGraw-Hill Professional and Open University Press have been in touch to inform me that Devora is hosting an event on 30 November from 6pm – 8.30pm and have offered a discount of £5 on tickets if you book via this link.  The discounted ticket price is £20 and the event is taking place at McGraw-Hill, Canada Square.

Proud introvert – and enthusiastic networker, Zack, promises that this event is for anyone that traditional networking advice is written in a foreign language and  says ‘networking enables you to accomplish the things that are important to you. But you can’t adopt a style that goes against who you are—and you don’t have to. I have never met a person who did not benefit tremendously from learning how to network—on his or her own terms. You do not succeed by denying your natural temperament; you succeed by working with your strengths.’

The cost includes a copy of the book, drinks and canapés (and of course a great networking opportunity!). Follow this link for further details or to book.

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November 17th, 2010 by Clare English

Businesses need to look back, to look forward

It might just be me, but the onset of the chilly weather has me realising that Christmas is just around the corner – and with it, a New Year.

Speed has begun the planning process for 2011 with earnest, this week. With clients – and indeed, about our plans and ambitions as an agency, next year.

As Speed launched in 2009, at this point in time, last year, we had very little reference from the past year to guide in developing our 2010 strategy.  Put simply, we’ve been working hard and doing our best, but largely entering the unknown. So, it felt like a real luxury, this year, to be able to audit our development, identify our strengths and more importantly – our weaknesses.

I won’t go into all the areas we’ve scrutinised, but for any agency, I would say that taking time out to examine the following will allow for the development of a good strategy for growth.

- Client audit; what do your clients think about your strengths and areas that you could improve?
- How many new clients have you won
- Where did the referrals for the opportunities come from?
- What was the average amount of each new contract secured?
- Where is your organically generated additional revenue coming from?
- What is your pitch : new business win ratio?
- What is your opportunity : pitch ratio?
- Who are your real competitors in the eyes of your prospects?

Finally, once you have all the answers to the above, the crucial question that must be answered honestly, is whether the facts match up to the agency’s current expectations for the year ahead.  And if they don’t, what strategy needs to be implemented to close this gap?

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February 3rd, 2010 by Abbie Waller

Twitter – what’s the f***ing point?

Sometimes those of us working in the communications industry can get a bit carried away with our own hype – shocking revelation I know. However, for me Twitter is an absolutely perfect example of this in action. A day does not go by when I’m not talking on or about Twitter and the media is always full of articles talking about how fast it is growing and how popular it is becoming. However, when I meet my friends outside the office, not a single one is on Twitter and I’m constantly being asked just what the point of it all is. Have we all become so carried away with our own hype that we’ve forgotten Twitter is still pretty much a niche tool whose column inches have allowed it to punch some way above its weight?

If Twitter is to achieve mainstream adoption, it still has one very important challenge to overcome – explaining to consumers just what exactly it is there for. Is it just a way to stalk celebrities and tell the world what you had for lunch or is there actually a valuable purpose lurking behind the hype? I’ll admit that it’s taken me some time to uncover what I believe the purpose to be (and I’ll happily admit this might not be the same for everyone) and move past my cynical beginnings.

For me, Twitter is all about knowledge. I can spend 10 minutes on Twitter in the morning and be completely up to date with all the news from around the world. I’ll often find out about breaking stories through Twitter and invariably I am the first one to share this with my friends. So, if you still don’t really understand why you should be on Twitter – just think about how intelligent you can look down the pub.

April 22nd, 2009 by Claire Jones

Speed Date: Up close and personal with… CBR's Jason Stamper

Do you feel threatened by blogs & their capacity to break news stories?

Blogs are just another publishing medium. They are no faster than most modern websites in terms of the publication process, so the question is whether some bloggers are better news hounds than more traditional journalists, to which the answer is of course, yes some are. As both news reporter and blogger myself, I don’t feel threatened by bloggers any more than any other journalists. Sometimes they’ll scoop us, and sometimes we’ll scoop them.

How much do you use blogs to source news stories versus PRs?

I rarely use blogs as news sources, but I do use them regularly as sources of informed opinion.

Have you ever sourced a news story via Twitter?

No, not yet, but I am quite new to Twitter and can see that it has potential – again, it’s just another publishing medium.

Do you prefer Twitter for personal or professional communications?

I only use it today to spread the word about a blog or another piece we’ve written, so today, it’s exclusively for professional use.

Did you have a favourite tech story in 2008?

I think the way that Obama’s campaign team used social networking to gather donations from over three million people – twice as many as any presidential candidate in the past – was the most iconic tech-related story of 2009. Biggest bandwagon jumper? Microsoft unveils its cloud strategy, Azure.

What do you think will be the hottest tech issue in 2009?

I’d have to name a few: desktop virtualisation, green/sustainable IT, open source on the rise, social networking, doing more with less and Sun Microsystems getting bought.

What is the worst PR pitch you have ever had?

I received an email mistakenly addressed to an editor on a rival magazine – a good start – saying that although they were aware I don’t like football, was I interested in going to see Southampton versus Derby County, with the chance to catch up on a recent news announcement with the vendor’s regional sales manager in the hospitality suite, during the game.

April 3rd, 2009 by admin

Protest and survive – is G20 a social media tipping point?

Protestors blogging near the Bank of England – via @solobasssteve Flickr

Images and footage of global protest from the 20th century are burnt into our brains, from Kent State University to Tiananmen Square.  Single, iconic images become part of a shared psyche, a visual history of dissent. What yesterday’s protests, on the eve of the G20 Summit, confirmed for me, is that technology and new media have radically changed the game, and that the era of ‘one photographer, one moment, one shot’ may well be over.

In its place is a platform for shared experience, which in this case took the form of  pooled Flickr images, Twitter feeds, Youtube videos and Qik streams – not to mention more fringe mashups like Audioboo G20 map all of which we’re free to use as the building blocks for a rounded perception of events. I was glued to all of these during the day, checking in to find out what was going on across town. The implications of this change are brought into sharper focus than ever when the public clash with the state. Here are a couple of them:

Compassion:

When it appeared that things were turning nasty at RBS over lunch, my hyper-connectedness with the morning’s events quickly translated more immediate concern for those at risk. This type of media’s capacity to forge compassionate links between people who’ll never meet might be where its real magic lies. I wasn’t there, but I feel one thousand times more invested and connected to the events than I did reading a dry, summarised report in the paper the next day.

Accountability:

Police tactics in these situations can often involve the documentation of the likenesses and actions of as many protestors as possible. With mobile phone cameras turned on the authorities, and instant tweeted reactions like this one broadcast to the world, all sides are equally empowered by technology when documenting any evidence of unnecessary use of force or brutality and upholding the rights of all sides.

Amplification:

Maybe it’s a simplified argument to conflate the idea of ‘acting up for the cameras’ with group behaviour at an event like this, but this is a human reaction we can’t totally overlook. With the world’s eyes on the streets,  the pressure to live up to media hype can create a circle of performance. I think this picture from the Guardian captures the intense feeling of being overlooked and on display. The instantaneous nature of the coverage meant that these images were being debated moments after they were taken.

Flat Screen Trajectory

Protestors throw a Flatscreen trajectory into RBS branch – via The Guardian

A final point about media diversity – Nearly all national news outlets stationed people right inside the cordons on the ground specifically to tweet their experiences and speak with people. As Daniel Bennett’s far more in-depth analysis of the new media domination of G20 coverage confirms, they were quite literally all over it.  Tim Bradshaw of The FT and Julie Reid of Sky News feeds were perhaps the most engaging, with Paul Lewis from the Guardian providing a compelling account of his feelings and reactions as the day wore on.

The whereabouts of these individuals and their take on the day was very engaging, with journalists being individuals first, trumpet of the press second – a mentality that Twitter healthily reinforces.  An interesting discrepancy to this was The Daily Telegraph’s ongoing use of Twitterfall prominently on its  site, contrasting with the unsavoury views we spotted of one of their more junior tech correspondents, venting not-very-privately.  Where do the boundaries lie? That’s a debate for another time perhaps, but it seems yesterday confirmed that opinions are like cameras, and twitter ids. Everybody’s got one.