Praxis is a specialist in critical system engineering. Part of the global Altran group and headquartered in Bath, its skills are in demand where safety and security are paramount. Clients include Renault F1, UK National Air Traffic Services (NATS), London Underground and US National Security Agency. Speed has been working with Praxis for over a year, raising its profile across the engineering and vertical markets.

As part of its global expansion, Praxis merged in January 2010 with fellow Altran company and French embedded software innovator, SC2. Combining the skillset of both organisations creates a strong player in the embedded and critical systems sector, spanning markets from aerospace to nuclear and automotive.

Speed was tasked with launching the new organisation – Altran Praxis to the press through a targeted campaign. By creating stories that showed the importance of the merger for the engineering market and highlighting prominent customers the team successfully arranged a full day of press briefings, with company Managing Director, Keith Williams speaking to 11 journalists. Coverage from local to international press has been flooding in, demonstrating that the UK press still has an appetite for good news stories.