Inspired Gaming Group (IGG) is one of our longest standing clients – we have worked with the executive team there from its early start-up days to today when it is perceived to be one of the most innovative companies in the industry.

Every year, we support IGG at IGE, The International Gaming Expo. The team is always busy chairing briefings with the key target media and on hand to support on the stand and beyond. This year we wanted to do something a bit different.

IGG is showing its virtual racing products this year  - incredibly life like horse races now to be available in independent bookies. Anyone who has been to IGE will know the audience is predominantly male and most stands have some poor girls dressed in bikinis freezing their poker chips off.

We knew we needed girls but we wanted something a bit more in line with Inspired Gaming Group’s image. So. We commissioned a fashion designer to create bespoke jockey tops made of silks with pussy bow collars and puffed sleeves. We hired six beautiful girls and had them dressed as classy, but sexy jockeys and had them distribute betting slips for half hourly races with prizes including champagne and iPod Touches.

The results so far have been fantastic – hundreds of visitors to the stand, real brand recognition for Inspired Gaming Group throughout the venue and memorable photos already admired by the Speed boys back at HQ!