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August 31st, 2010 by John Brown

Google’s priority inbox – end of the PR mailer?

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Google has launched a new ‘priority inbox’ service for its web-based email service, Gmail. Basically Gmail monitors a user’s email behaviour and ranks email’s in order of importance, bumping the most important and unread emails to the top of the reading pane.

This got me thinking, could a priority email service spell the end of the PR mailer? By PR mailer I mean a mass mailed press release with something like ‘Innovative, groundbreaking thought leader comments on market leading spanner’ in the subject line. As 99% of hacks would hit the delete button every time they received something like this, a priority inbox system would send this mailer to the bottom of the pile, meaning not even the catchiest of subject lines will make it onto the journo’s email radar.

Good PRs will always thoroughly scrutinise whether a story is newsworthy or not, select the right journalists that would cover that story and then contact them by their preferred method. Crap PRs will send a mailer to a Gorkana (replace with whatever service you use) list.

So in an industry under constant pressure to reduce spamming, a priority inbox could be the catalyst needed to encourage more sophisticated PR activity.

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February 10th, 2010 by Steve

Daily News 10/02

BBC – Google takes on Facebook and Twitter with network site

Google has taken the wraps off its latest social network known as Buzz. The service – integrated directly with its email service Gmail – allows users to post status updates, share content and read and comment on friend’s posts.

Computing.co.uk – Tesco launches mobile-based loyalty application

Tesco has launched a mobile-based application for its Clubcard loyalty scheme. The application displays a virtual version of the barcode found on the traditional loyalty cards on the device screen.

IT PRO – BT reaches one million Wi-Fi hotspot milestone

The UK now plays home to more than one million BT Wi-Fi hotspots, it was confirmed this week.

IT PRO – British Library to offer 65,000 free e-books

The British Library is to make thousands of classic 19th century works available as e-books completely free of charge.

The Register – Tech salaries up slightly

IT workers in the US can expect a slight pay rise this year – but not enough to offset inflation.

Computerworld UK – Human rights ‘threatened’ by Digital Economy Bill

Banning web users suspected of illegally downloading content from the internet could breach human rights legislation, says the Joint Select Committee on Human Rights.

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January 13th, 2010 by Chris Measures

Google and China – Don't be evil?

China has always been a minefield for foreign internet companies. The size of the market needs to be balanced against the censorship demanded by the Chinese government as a price of operating. Up until now Google has found this a price worth paying – despite the ramifications for its corporate motto of Don’t Be Evil.

But recent alleged cyber attacks on the Gmail accounts of Chinese human rights activists seem to be have changed its mind. To the point it is now suggesting it might pull out of the country altogether – and at the very least end censorship on www.google.cn.

Whether it will actually go through with the threat is another matter – but making its threats public is going to definitely rile the Chinese government. Let’s see what happens to the Google share price today and how that affects its ultimate decision………images

October 12th, 2009 by admin

Your password no longer keeps you safe, or does it?

Password phishing tools and techniques seem to have evolved a great deal over recent years, but have the online services that they protect managed to keep up? Last week more than 30,000 usernames, passwords and email addresses from Hotmail, Yahoo, AOL, Gmail and several other web services were phished and posted online. This prompted a lot of questions in the press about just how secure passwords are.

Recently I was content thinking that changing my password regularly would keep me head-and-neck above phishing scams, but not any more. Personal details are stolen, email accounts are hacked and used for things that we would never dream of doing. It has become an epidemic; password phishing has never been done on this scale before.

You may think phishing for personal details including passwords has been going on secretly for ages, so what is so important about this particular incident? The truth is that unlike previous scams, the phishing was executed with the use of mass phishing tools and techniques. It’s not as if some poor sod working in admin spent 40 hours a day collecting all of those passwords, far from it, the tools phishing mongers use to obtain account details have evolved and are now easily available and accessible online for any would-be scammer to use. All you need is a simple online application and you can decrypt passwords in seconds. You can watch videos of tools like this in action just by looking on Youtube.

So the question I’d like to ask online service providers is: Are passwords still the most effective way to keep personal information safe and private?

Both Google and Microsoft still think complex passwords can protect our data, but how long will it be before passwords become completely useless?