August 31st, 2010 by John Brown

Google’s priority inbox – end of the PR mailer?

Image representing Google as depicted in Crunc...
Image via CrunchBase

Google has launched a new ‘priority inbox’ service for its web-based email service, Gmail. Basically Gmail monitors a user’s email behaviour and ranks email’s in order of importance, bumping the most important and unread emails to the top of the reading pane.

This got me thinking, could a priority email service spell the end of the PR mailer? By PR mailer I mean a mass mailed press release with something like ‘Innovative, groundbreaking thought leader comments on market leading spanner’ in the subject line. As 99% of hacks would hit the delete button every time they received something like this, a priority inbox system would send this mailer to the bottom of the pile, meaning not even the catchiest of subject lines will make it onto the journo’s email radar.

Good PRs will always thoroughly scrutinise whether a story is newsworthy or not, select the right journalists that would cover that story and then contact them by their preferred method. Crap PRs will send a mailer to a Gorkana (replace with whatever service you use) list.

So in an industry under constant pressure to reduce spamming, a priority inbox could be the catalyst needed to encourage more sophisticated PR activity.

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August 26th, 2010 by Nicky Savage

Law to prevent employers looking at Facebook pages?

I often snoop around the US news websites if I am in the office early to see what might be hitting our shores in the next few hours. Today – I read a piece from USAToday.com that got me thinking. The piece talks about a proposed new German law proposed by Interior Minister Thomas de Maiziere. The law, if passed would make it illegal for prospective employers to snoop on private internet postings. The law doesn’t prevent you from stalking through publicly available information but it does say that you cannot add a prospective employee as a friend and (in the words of USAToday “peek at  photos from that keg party in college”.

AP explains a little further:

“If an employer turns down an application with another reasoning it might be difficult to prove” that the negative answer was based on the Facebook postings, de Maiziere said.

A rejected job applicant who proves he or she was turned down based of violation of the new law could take the company to court and claim damages, he said.”

Now – I have interviewed a fair few people in my time – I will admit that (especially with grads) I tend to search for them on google, twitter, facebook etc etc to see if I can get any additional information. And yes- I have already decided whether I am likely to like them or not in advance based on what I find. If a potential grad has a good twitter following and engages on topics related to my clients then they look pretty good to me. If however (as did once happen) I see a facebook status update saying “can’t be ar*ed writing my interview presentation for tomorrow – going to wing it…” then I will think badly of the person and will bring it up in the interview and watch them squirm.

Most of the comments on the piece suggest that if someone is stupid enough to add someone they don’t know on facebook then they deserve to be judged based on their facebook content. I am not sure – it is a tricky one – knowing where the public / private boundry lies. I wonder whether as time goes on – we might start going back the other way – making less and less information available. Techcrunch writer and community ‘celeb’ Paul Carr has already shut down all his social networks – one of the reasons being “people who enjoy my day-job writing are inevitably disappointed by the humdrum reality of my actual life, as laid bare by social media.”

I use the networks for specific things – to share pics with friends on facebook (am approaching my sixth weekend of weddings / hens – it is useful) and to get information on twitter. I have friends that deleted their accounts for a while but are now back on. I am nosy- I like knowing what is going in the world – both with my friends and my ‘internet friends’. My accounts will stay open for now. But I won’t be accepting any people I don’t know as friends on facebook. Not that I am looking for a new job @wadds / @mynameisearl ;-)

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August 19th, 2010 by Abbie Waller

Are you ashamed of your ‘cyber-self’?

Google CEO Eric Schmidt has been widely quoted in the media for some comments he made during an interview with the Wall Street Journal recently. Talking about the amount of information people freely share about themselves online without a second though, Mr. Schmidt stated that in the future people should be entitled to change their identity in order to escape their misspent youth – often recorded in excruciating detail online on sites such as Facebook.

This got me thinking – just how dangerous could that decade old photo showing me dancing on a table with a bottle of vodka and few inhibitions be to my future self? Will prospective employers overlook me? Will my possible future husband dump me? And if I suddenly become political and decide to run for Mayor, will I be laughed out of the voting booth?!

Image courtesy of nasrulekram

I can’t help thinking that just by taking a few small precautions – ticking the relevant privacy box and not accepting friendship requests from strangers – I’ll actually be alright in another decade’s time. A lot of scare stories are written up in the media at the moment but rather than telling people they should avoid social networks at all costs, shouldn’t we really just be focusing on how to use them sensibly? After all, I’m quite attached to my name and don’t really want to go through the hassle of adopting a whole new identity. If I change my mind though, marriage should allow me to hide a few misdemeanours at least…

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July 9th, 2010 by michael.frier

Daily News – 09/07

The Register – Symbian malware creates mighty zombie army

Mobile malware that affects Symbian Series 60 handsets is being used to create a botnet.

Management Today – Power cuts and burst pipes cost SME’s nearly £600m a year

38% of SME’s hit by a ‘business breakdown’ last year, according to new survey. As if the recession, the budget deficit and VAT wasn’t enough to worry about, it seems that the nation’s SMEs are in the midst of another expensive crisis. ‘Business emergencies are apparently costing smalled firms some £598m a year in repairs and lost earnings.

ZDNet – Kent village puts up funds for fibre broadband

A small Kent village is using public funds to subsidise BT’s installation of fibre in the area, which would otherwise have missed out on a super-fast broadband connection.

BBC tech – Google expects new China licence, says Schmidt

Google boss Eric Schmidt has said he expects the internet giant to be granted a new licence to operate in China.

ComputerWorldUK – Peter Mandelson named Internet villain of the year
Lord Mandelson was named Internet Villain of the Year at the ISPA awards, last night.

The Daily Telegraph – Biz Stone: Twitter is the world’s fastest growing search engine
Talking at the Aspen Ideas Festival, Stone revealed the statistic – which means Twitter’s search engine is serving more than 24 billion searches per month compared to Bing’s approximate 4.1 billion and Yahoo!’s approximate 9.4 billion combined.

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June 21st, 2010 by michael.frier

Daily News – 21/06

The Guardian – George Osborne facing budget backlash

Budget plans attacked by unions and business leaders as chancellor warns UK is on ‘road to ruin’

Information Age – Government plans IT ‘skunk works’

Cabinet Office strategy document reveals plan for a flexible task force to improve IT projects, plus increased power for government CIO

The Register – Google’s Wi-Fi snoop nabbed passwords and emails

The Wi-Fi traffic collected by Google’s world-roving Street View cars included passwords and email, according to a report citing a preliminary study from the French data protection authority.

ZDNet – Vodafone joins iPhone 4 pricing fray

Vodafone has announced its pricing for the iPhone 4, with the 16GB version of the handset being available for free on two-year, £50-per-month contracts.

The Daily Telegraph – Facebook users turn their back on virtual friends

A survey by Facebook has revealed a sharp spike in the number of cases of ‘defriending’ – when a person revokes someone else’s friendship status on their social networking site. The surge in defriending appears to be linked to attempts by social network users to control more strictly who has access to their personal pages, updates and photographs online



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June 3rd, 2010 by michael.frier

Daily News – 03/06

BBC – Apple boss defends conditions at iPhone factory

Apple boss Steve Jobs has defended conditions at a Taiwanese electronics firm that products the firm’s popular iPhone, following a spate of suicides.

BBC – The Hurt Locker producers to sue illegal file-sharers

Voltage Pictures, the company behind Oscar-winning film The Hurt Locker, has filed lawsuits against alleged illegal file-sharers of the movie in the US.

CIO – Government to release IT contract financial details

The coalition government will publish all new IT contracts it signs from July, as part of what prime minister David Cameron has called “greater transparency”.

The Register – No-good scareware varmints exploit Wild West game

Varmints are exploiting interest in a treasure hunt tied to popular Wild West-themed game Red Dead Redemption to lay scareware traps.

IT PRO – Thieves steal virtual items from hotel
While the Habbo Hotel thefts were virtual, there were still real financial ramifications.

Total Telecom – Google sites increase share of online video viewing – comScore
YouTube accounted for bulk of Google’s 13.09 billion videos viewed online in April.

ComputerWorldUK – Government to release IT contract financial details
The coalition government will publish online all new IT contracts it signs from July, as part of what prime minister David Cameron has called “greater transparency”.

The Daily Telegraph – Sony: ebooks to overtake print within five years

Sales of ebooks will overtake print books within the next five years, Sony has predicted.

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June 2nd, 2010 by michael.frier

Daily News – 02/06

Computer Weekly – BT to roll out Facebook-style social networking

BT is to roll out Facebook-style social networking services to its 100,000 employees, in a move that will allow staff to collaborate more effectively on projects whether they are in the office or working remotely. The company, which reported £1m profits this month, said the system would lead to significant gains in productivity and help the organisation keep track of the skills of its workforce.

The Daily Telegraph – ‘Quit Facebook’ protest day flops

A day of planned protests against the social networking site Facebook appeared to flop after just over 30,000 of the site’s 500 million users deleted their Facebook accounts.

ZDNet – NHS top culprit as UK data breaches exceed 1,000

More than 1,000 security breaches involving the loss of personal data have now been reported to the Information Commissioner’s Office, with the list topped by the NHS, the privacy watchdog said on Friday.

IT PRO – Google ditches Windows for ‘security’ reasons
Employees of the internet giant have claimed they are being moved away from Windows operating systems after the hack attack the company faced in December.

IT PRO – Bing may replace Google on iPhone 4G
Rumours have resurfaced that Apple may be planning to snub Google on the next version of the iPhone and iPad by making Microsoft’s Bing the de facto search engine.

Total Telecom – Google crowns Facebook king of Internet visits
Google on Friday released Web traffic data indicating that Facebook is king when it comes to online visitors despite criticism about privacy at the social-networking service.

ComputerWorldUK – Hackers promise demo of Google Android rootkit
Security researchers will demonstrate a malicious “rootkit” program they’ve written for Google’s Android phone next month at the Defcon hacking conference in Las Vegas.



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June 1st, 2010 by michael.frier

Daily News – 01/06

The Register – Fraudsters limber up for World Cup themed scams

Football governing body FIFA has already warned supporters to be wary over various forms of scams that are likely to crop up in the run-up to the start of the tournament, which kicks off in ten days time.

SC Magazine – Importance of email retention clear after US bank is fined $700,000

A fine issued to a company for failing to retain emails demonstrates the importance of email retention as a compliance issue.

The Daily Telegraph – World Cup traffic could clog mobile networks

Analysts at consultancy firm Deloitte have suggested that the numbers of Britons watching TV on their phones could compromise mobile networks. The World Cup could lead to an increase in data usage on mobile phone networks and lead to the services becoming “oversaturated”, according to industry analysts at management consultancy firm Deloitte.

The Daily Telegraph – Google has mapped every WiFi network in Britain

Google has mapped every wireless network in Britain in order to use the information for commercial purposes, it has emerged. Every WiFi wireless router – the device that links most computer owners to the internet – in every home has been entered into a Google database. The information was collected by radio aerials on their Street View cars, which have now photographed almost every home in the country

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May 28th, 2010 by nicole.hudspith

Online presence is key

Search Engine Submission Service for small bus...
Image by karlmfoxley via Flickr

New research from Pew Research Centre has found that more than half of adult internet users have used a search engine, like Google or Bing, to search for themselves! Don’t gasp and pretend you’re not one of the 57% looking for the results when you type in your name.

47% of internet users concentrated on viewing themselves on search engines in 2006 compared to a 57% in 2009; the ten per-cent increase in people searching for their own names since 2006 is a big jump. Online reputation has become increasingly important – in business and socially – to the extent that magazines, such as New Media Age; have a section dedicated to showing readers how to increase their online presence.

As social networking booms, it is no surprise that online searches for people and searching for ourselves are also escalating. More and more folk online are concerned about the effects of social media and what it can do for them. But is this newfound hobby a sign of the times that has provided us with a new tool for easily promoting brand/profile awareness or that we have become much more pretentious and self-aware of ourselves?

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May 27th, 2010 by Katie Swan

Day 2 of the #Open Mobile Summit

Day two of the #Open Mobile Summit and whilst we’ve seen a slight drop in the use of the #Open Mobile hashtag, there is still a raft of content being shared online. The bulk of the content isn’t focused on new product launches, but issues based comment. Ranging from Mobile internet being touted as the future for telcos seen in V3 and why Operators must be context aware in Mobile Europe.

In terms of brand attention, it is Nokia that is grabbing most of the interest. Despite talk at the Open Mobile Summit around Nokia’s uphill battle to halt a decline in its market share, it has also courted attention around its Ovi maps navigation system by offering free cab rides and that of its N8 Smartphone.

However, Nokia and Google didn’t grab all the headlines, it was the National Literacy Trust’s survey on Kids More Likely to Own a Cellphone Than a Book that ranked as the most popular news story on Twitter.

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