For the past few months my inbox has been getting filled with reminders about CyberMummy 2011, which took place on Saturday 25^th June.

For those of you who don’t know about CyberMummy it is the UK’s conference for Mummy (and Daddy) bloggers – the opportunity for them to come together for workshops designed to help them with their blog writing as well as giving them a chance to meet one another outside of their virtual worlds.

I arrived at 8am whilst the other Sponsors were setting up and stood watching as the queue began to unfold. Once the doors opened you could feel the excitement in the air as each attendee let out a sigh of relief that the day they had been waiting for had finally arrived.

A lot of the mums I spoke with were having a much needed break from their normal day to day home life. Some spoke of their apprehension from being away from their children, whilst others bashfully exclaimed of their shyness at having been out of the social pool for so long.

Product after product of baby friendly brands were grasped by eager hands in the form of goody bags and standalone items.

After the first initial hour of meeting and greeting and parents making their way across the company in brand sponsored cars and luxurious hotels the first speeches of the day kicked off at 9.30am. After a rapturous applause for the events founders Lord Richard Allan, Facebook’s Director of Policy, kicked off the conference with the topic ‘Working with Facebook: the power of social web’.

He handled questions from the floor well, especially when asked about privacy and content ownership where he not only reassured all there present that Facebook would never reveal their contact details or sell off their images.

The second key note speaker, and the one most people were there to see, was Sarah Brown, the wife to former Prime minister – Gordon Brown. Active in charity work and the founder of PiggyBankKids she took the floor to a wave of applause and flashes of photography where she discussed her work and spoke of the launch of her new book ‘Behind the Black door’.

There were four workshops throughout the day covering everything from working with brands and making money using your blog to SEO and the basics of a well designed blog with writing tips thrown in for good measure. I’m not surprised that those attendees present were like giddy school girls. I have never met a nicer, more welcoming group of individuals who not only understand their need within their community but the power they hold when it comes to brands.

There were some really inspiring individuals from the speakers to the friends I made throughout my time there. And whilst the insight into mummy bloggers grow and grow so does their power within consumer brands and the expansion of their following.