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July 7th, 2009 by Ruth Jones

Newsjacko

As Speed HQ is set to be swamped by Harry Potter fans this evening, the World Wide Web will be flooded with Michael Jackson fans looking to get a glimpse of his funeral. The memorial service is expected to attract more attention than that of Elvis Presley and could become the biggest web event.

So, how will the internet cope? If reports that it collapsed as the news of Michael Jackson’s death broke are to believed, then it is unlikely. Whilst, TechCrunch summed up the web troubles, Interoute rightly points out, that it was not an Internet fail, but more a website capacity fail.

Although the service will be shown on five main US television networks, Internet uses are set to be logging on to check out the live streaming and latest reports. Facebook has teamed up with CNN, MySpace with AEG Live and various new sites, including The Guardian are ready to start live blogging from 4.00PM.

So, will the Internet fail? I doubt it, but you may see the odd whale.

April 29th, 2009 by Gerry Grewal

Time to own the supplement

Twitter in actionWhat a great start to the day – The Times has published its Virtualisation supplement  and Speed has clients in four articles.  Getting into national supplements often presents a challenge as, not only are they heavily sponsored therefore limiting some opportunities but it is quite hard to find out who is authoring the content.

However, Speed cracked this supplement using a mix of traditional  and digital PR.  If ever there was a good example of how important it is to be able to use a variety of communications routes to talk to the media, I’d have to say this was it.

The Carrenza and Interoute teams used; Response Source, Twitter, interviews and written comment. Each targetted to the requirements of the specific journalists writing each piece.

The results? Happy teams and very happy clients.