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October 17th, 2011 by neilrobertson

How long did the world just spend upgrading to iOS5? Almost 1m years

Today Apple announced that 4m iPhone 4S’ were sold in the opening three days of being on sale. Not only this, but around 25m people upgraded to iOS5. The sales figures were double that of the iPhone 4 opening weekend of sales, but i just wanted to look a little more at that iOS5 update number.

 

If you take out sales of new iPhones it means that there were 21m downloads of iOS5 since it launched. Naturally with 21m people rushing to try and download the latest update, Apple’s servers had a few well publicised problems handling the number of requests. After everything calmed down a bit and i began the upgraded process and encountered the following necessary downloads:

 

  1. A 900mb iTunes update
  2. A 700mb iOS5 update
  3. A 700mb iOS5 iPad update

 

I can hear my internet connection groaning as it starts nibble away at the data…

 

It did get me thinking though.

 

Taking out the iPad update – just how long did the world spend updating their iPhones to iOS5?

 

Prepare for some very rough calculations….

 

According to Mashable the world’s average internet connection speed is 580kbps or roughly 580KBps (about 0.07MB/second – hat tip to Matt Brian from TNW). Right so that’s a good starting point.

 

The rough file size of the two updates (iTunes and iOS5) is 1600mb. The second starting piece.

 

Here goes…

1600 / 0.07  = 22,857

On average it took 22,857 seconds to download the two files to upgrade…..this is just the download, so doesn’t include the time it takes to back up your iPhone/transfer purchases etc.

 

(22,857 X 21,000,000)/60 = 480,000,000,000 seconds

480,000,000,000 /60 = 8,000,000,000 minutes

(8,000,000,000 / 24) /365 =  913,242 years.

 

So if my napkin calculations are correct. Not only did 21m people upgrade to iOS 5 since it launched on 12 October, but they collectively spent roughly 913,242 YEARS doing it……is that right?

 

 

 

 

 

 

 

 

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November 16th, 2010 by Clare English

London Podcasters’ free meetup – at Speed, tonight

Speed is pleased to be hosting tonight’s LDNPod event. According to Rajar (Radio Joint Audio Research) 15 per cent of people have downloaded a podcast, and Internet radio listenership is on the up. This would appear to further underline the value of podcasts to business, but how can companies build a business case for podcasting?

Tonight’s event is free and I’m pleased to say that I can release five places for anyone who wishes to come along – just email me at clare.english@speedcommunications.com with your details and I’ll get back to you.  We’ll be listening to expert podcasters to learn more about why and how to podcast, and there will be tips from those who have used podcasting to generate new business and revenue streams, as well as the opportunity to network with peers.

The presentations have been developed for in-house and agency-side marketers and PR professionals who are keen to learn more about how to podcast and how to cost-justify or upsell podcasting services.

Date: TODAY – Tuesday, 16 November, 2010
Time: 18:00-21:00
Venue: The offices of Speed Communications, 6th Floor, The Communications Building, 48 Leicester Square, London WC2H 7LT
Map: http://www.speedcommunications.com/contact/

Programme and Speakers:

6.30pm – Welcome and introduction
6.30-6.50pm – Why podcast? Building the business case (Chris Lee, Planet Content)
7.00-7.20pm – How to podcast: Entry level to business class (Andy White, WireWorldMedia)
7.30-7.50pm – Podcasting success case study (Kelvin Newman, Site Visibility)
8.00-8.20pm – What makes a good podcast? (Gary Andrews, TwoFootedTackle)
8.30-9.00pm – networking and general questions

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August 10th, 2010 by John Brown

#speedkids Bring on next year (I'll dress as a clown)

I admit. I was anxious. Nervous. I would even go as far to say that I had a a furrowed brow of worry at the thought of the office being overrun by mini versions of my collegagues.

However, all these fears were quickly dispersed over a game of office football.

Speed had a ‘bring your kids to work’ day today and I thought it was fantastic. The kids ranging from truly minature crawlers to walking, talking, cappucino drinking little adults; gave the office a cracking atmosphere today.

The impromptu rugby tackles, random hugging and continuous medium paced jogging were complemented with a fantastic media consumption survey done with the older kids and of course a huge amount of sugar.

The little ones were full of an energy that sparked me to do my first half paced jog since 1992.  I think even my press release pitches were enhanced by letting journalists know that, this time around, the burp they heard was in fact a toddler rather than me.

For me, I found learning the media habits of the 10-12 year olds fascinating. All of them knew about illegal downloads and all said they would never take part in such activity. There was a general conscensus that Spotify was a better music access format than iTunes and BBC iPlayer was an invaluable tool for catching up on Doctor Who. @wadds will be putting up a video of the session soon so you can learn from these minature media moguls.

All in all I really enjoyed today although now I do feel a little bit like this little fella:

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April 29th, 2010 by michael.frier

Daily News – 28/04

The Guardian – Spotify ups its game with new sharing features

Internet music service Spotify announced major new features today that integrate the service with Facebook and Twitter, and help synchronise the service with users’ music collections.

Light Reading – Google Leans on Vodafone in Europe

Google’s decision to use Vodafone Group plc’s sales channels for the European debut of the Nexus One device shows that the company is still on a learning curve in the mobile device market, according to a leading industry analyst.

BBC Tech – Nokia launches first open source Symbian phone

The first handset to use the Symbian operating system since it became open source has been announced by Nokia

ZDNet – iPads targeted by email malware

Scammers are distributing emails designed to trick iPad owners into downloading software that they think is an iTunes update, but which turns out to be malware that opens a back door on the computer.

Computer Weekly – UK Cyber Security Challenge to find next generation of security experts

The UK plans to recruit future cyber security warriors through a series of national public competitions due to start towards the end of 2010. The Cyber Security Challenge, backed by a consortium of UK commercial, academic and public sector organisations, will be run along similar lines as the US Cyber Challenge launched in 2009.



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December 7th, 2009 by Lisa Francis

Daily News: 07/12

Computing.co.uk – Northern Ireland to see £48 million broadband boost
Northern Ireland’s communications infrastructure will be boosted to the tune of £48m, following financial commitments from BT and the EAFRD, according to Enterprise Minister Arlene Foster.

BBC – Troubled £12bn NHS IT system to be scaled back
The government is to scale back its £12bn NHS IT system in what the Tories are calling a “massive U-turn”.

The Guardian – Forget the iPod: the iPhone orchestra really makes music mobile
A group of students will be performing in a concert next week using musical iPhone applications, programmed by students at the University of Michigan in Ann Arbor.

IT PRO – Retailers geared up for ‘Mega Monday’
Online retailers face major traffic volumes on Monday 7 December, what e-retail body IMRG says will be the busiest online shopping day of the year for the UK. Retailers like Amazon, Play.com, Tesco and Argos will be expected to deal with hoards of online shoppers looking to buy gifts for Christmas, with a prediction that £350 million will be spent on Monday alone.

The Register – Mozilla lights fire under Thunderbird
Mozilla will step up the pace of on its Thunderbird mail and communications platform next year, to re-invigorate a “stagnant” email client scene.

The Financial Times – Apple buys internet music site Lala.com
Apple bought internet music site Lala.com late on Friday for an undisclosed amount, a development that could lead to the addition of streaming songs and new payment systems at Apple’s iTunes, the world’s biggest music retailer.

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November 30th, 2009 by Lisa Francis

Daily News: 30/11

Computing.co.uk – Information Commissioner calls for custodial sentences
The Information Commissioner, Christopher Graham, has called for custodial sentences for serious breaches of the data protection law following the death of a pensioner caused by illegal disclosure of police information.

BBC – Johnston Press websites start charging for news
One of the UK’s biggest newspaper firms is starting to limit access to online content from six of its titles.

BBC – The Royal Society puts historic papers online
One of the world’s oldest scientific institutions is making the start of its 350th year by putting 60 of its most memorable research papers online.

Silicon.com – eBay app lets uses bid from a BlackBerry
eBay has released an app for BlackBerry. The application, co-developed by the auction site and RIM, lets users search, track and buy items using their smartphone.

IT PRO – Apple changes terms and conditions
Apple has agreed to change its terms and conditions following concerns raised by the Office of Fair Trading (OFT). The OFT had indentified problems with the terms for customers when either buying directly from Apple or the iTunes store as well as when downloading software from the web.

Computerworld UK – Google execs threatened with prison in Italy
Milan prosecutors sought prison sentences ranging from six months to one year for four Google executives accused of violating Italy’s privacy laws over the posting of a video showing the bullying of a handicapped teenage boy.

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April 8th, 2009 by admin

Never mind the b*llocks here's Amazon price cut

The media is all aflutter with Amazon‘s big brash move to grab some iTunes market share. The iconic online retailer has slashed the price of many top downloads including Lady Ga Ga and Calvin Harris to just 29p in some cases. Not only is this set to startle a number of Apple big cheeses, but it has caused a bit of consternation amongst some artists who believe it devalues their work. On the other hand, some artists  are rubbing their hands as it could see them get a boost in the charts.

Where does that leave less well known artists who want to make a name for themselves on the official UK download chart and the inevitable Radio 1 playlist? This PR believes that the fickle music buying public is likely to snap up a 29p tune ahead of a different 79p track that could have greater artistic merit. Meaning the cheaper track gets more sales and the higher they jump up the charts. You’ve got to admit though, the music industry has needed a kick up the arse for a while now and a bit of a price war is just what’s needed to shake up the A and Rs.

According to the ‘Official Charts Company,’ sales information is supplied by over 6,200 retailers to constitute the Official UK Charts ‘Defined Universe.’ But at the end of the day I can’t help thinking with free, variable and full price digital downloads, MySpace, YouTube, Spotify, LastFM and overseas download sites like the Russian MP3Search.ru any form of music chart has lost all relevance with people’s real music taste.

RIP the charts. 1956 – 2009

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