I have had a Snog in Covent Garden, one in Soho and had one last night in Westfield shopping centre before the latest instalment of the Twilight saga. I also had one for my birthday with work. It was delicious. I am of course not talking about the lip-locking variety but the delicious frozen  yoghurt kind.

A bit of Googling tells me that Snog is the brain child of Colombian architect Pablo Uribe and his US-born business partner Rob Baines. It is therefore maybe a bit surprising about how London ‘cool’ the branding is. The website is full of Shoreditchy looking people and cheeky statements. All black and white with flashes of bright pink.

I for one love it. Seeing as I am trying (sort of) to shed the pounds for my wedding next May, I am obsessive about finding low fat snacks. The US is great with healthier, low fat, low sugar alternatives but in the UK, you’re limited to a Boots ‘Shapers’ bar (chemical foam dipped in chocolate), A NutriGrain (cheap apple sauce rolled in the bottom of your hamster cage) or some other similar ‘be good to yourself’, ‘lighter choice’  supermarket delight. Snog is about 1.5 Weight Watcher points for a medium portion (I view all food in WW points even though I haven’t been in years) – whack on one of your five a day and you have a very healthy, very delicious snack.

So that is my tip for a Friday – when it gets to 3pm ish and you can’t really focus and fancy a non-caffeine pick-me-up – head out for a cheeky Snog.

PS – one of the statements  on the website is ‘you’ll never forget your first snog’. It is true. My first real snog was at the Surrey Tennis Club disco when I was 14 with a boy called Michael who had a very exotic long Italian surname. Not quite as delicious as a frozen yoghurt covered in berries but it was pretty exciting at the time!