Speed is pleased to be hosting tonight’s LDNPod event. According to Rajar (Radio Joint Audio Research) 15 per cent of people have downloaded a podcast, and Internet radio listenership is on the up. This would appear to further underline the value of podcasts to business, but how can companies build a business case for podcasting?

Tonight’s event is free and I’m pleased to say that I can release five places for anyone who wishes to come along – just email me at clare.english@speedcommunications.com with your details and I’ll get back to you.  We’ll be listening to expert podcasters to learn more about why and how to podcast, and there will be tips from those who have used podcasting to generate new business and revenue streams, as well as the opportunity to network with peers.

The presentations have been developed for in-house and agency-side marketers and PR professionals who are keen to learn more about how to podcast and how to cost-justify or upsell podcasting services.

Date: TODAY – Tuesday, 16 November, 2010
Time: 18:00-21:00
Venue: The offices of Speed Communications, 6th Floor, The Communications Building, 48 Leicester Square, London WC2H 7LT
Map: http://www.speedcommunications.com/contact/

Programme and Speakers:

6.30pm – Welcome and introduction
6.30-6.50pm – Why podcast? Building the business case (Chris Lee, Planet Content)
7.00-7.20pm – How to podcast: Entry level to business class (Andy White, WireWorldMedia)
7.30-7.50pm – Podcasting success case study (Kelvin Newman, Site Visibility)
8.00-8.20pm – What makes a good podcast? (Gary Andrews, TwoFootedTackle)
8.30-9.00pm – networking and general questions