July 8th, 2010 by michael.frier

Daily News – 08/07

The Register – Amazon.co.uk takes on Tesco

Amazon’s UK tentacle is upping its range of goods for sale to include thousands of grocery and food items and lashings of lovely booze.

The Daily Telegraph – Mozilla unveils Firefox 4 beta

Firefox 4, the latest version of the popular internet browser, has been released as a public beta, and adopts some of Google Chrome’s features.

Computer Weekly – Marks & Spencer online sales grow 49 per cent

Marks & Spencer’s online business M&S Direct saw sales rise 49 per cent in the first quarter of the new financial year. Overall UK sales were up 4.4 per cent, with the online side of the business playing a strong role in the performance. The company has invested in its online business in recent months. It extended its Shop Your Way multi-channel ordering service to more than 400 stores and has launched a fully mobile-enabled website.

Total Telecom – Ridley Scott teaming up with YouTube on documentary
Google-owned YouTube described it as a “historic cinematic experiment” intended to “document one day, as seen through the eyes of people around the world.”

Management Today – £35m a year for the Business Link website? Really??

Opinion was split when new business minister Mark Prisk announced the Government was pulling the plug on Business Link: although many business owners have long considered it a total waste of taxpayers’ money, others sing its praises. However, it is now reported that the website cost the taxpayer an extraordinary £105m over the last three years.

The Guardian – Facebook applications requesting permission to steal your data

The world of Facebook can be a dangerous place, as two separate incidents this week have proven.

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December 8th, 2009 by Matthew Watson

Accenture and the roaming eye of the Tiger‎

Finding fulfilment at every step

Tiger Woods - finding fulfillment at every step

Another day, another celebrity makes a fool of themselves. This time Tiger Woods has been a bit of a naughty boy allegedly knocking up at least 10 extramarital notches on his bedpost. Not great news then for Accenture, the global IT services company which has sponsored the professional golfer since 2003, featuring him in much of the company’s print, broadcast and digital adverting.

It’s not the first time that a celebrity has damaged a brand by doing or saying something a bit stupid and it won’t be the last. But sometimes it’s not just the advert that can get companies in hot water; it’s where the ad has been placed. Marks & Spencer discovered this earlier this year when the company quickly decided to pull it’s advertising from the Daily Mail’s website after users spotted it appearing alongside Jan Moir’s homophobic article about Stephen Gateley’s death.

Only time will tell if Accenture, Nike, Electronic Arts and the other brands that Tiger Woods represents will continue to back the star. But what’s clear is that businesses need a contingency plan in place to deal with the transgressions of celebrities.

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