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May 7th, 2009 by Claire Jones

Speed Date: Up close and personal with… Mobile Choice extraordinaire… Danny Brogan

Do you feel threatened by blogs & their capacity to break news stories?

We certainly keep an eye out on the more prominent blogs as they are often unrestricted from embargos, while they have the freedom to speculate much more than more established sites. Many are particularly good at breaking stories long before anyone else.

How much do you use blogs to source news stories verses PRs?

We’re always on the lookout for stories so regularly keep our eyes on certain blogs. While press releases are a great source of information, to get the full story you often need to ring around to get a clearer picture of the product/story.

Have you ever sourced a news story via Twitter?

Yes. Twitter is becoming an increasingly useful tool for us in both sourcing stories and in spreading our own news stories. It’s a particularly good way at keeping up to date with the aforementioned blogs.

Do you prefer Twitter for personal or professional communications?

Professional.

Did you have a favourite tech story in 2008?

The launch of the T-Mobile G1. As the first Google Android phone it has opened up the gates to a whole host of potential in terms of applications and software.

What do you think will be the hottest tech issue in 2009?

The development if app stores.

What is the worst PR pitch you have ever had?

Too many to mention ;-)