Speed Communications Blog » Mobile Computing

Day 2 of the #Open Mobile Summit

Katie Swan — Thu, 27 May 2010 17:08:10 +0000

Day two of the #Open Mobile Summit and whilst we’ve seen a slight drop in the use of the #Open Mobile hashtag, there is still a raft of content being shared online. The bulk of the content isn’t focused on new product launches, but issues based comment. Ranging from Mobile internet being touted as the future for telcos seen in V3 and why Operators must be context aware in Mobile Europe.

In terms of brand attention, it is Nokia that is grabbing most of the interest. Despite talk at the Open Mobile Summit around Nokia’s uphill battle to halt a decline in its market share, it has also courted attention around its Ovi maps navigation system by offering free cab rides and that of its N8 Smartphone.

However, Nokia and Google didn’t grab all the headlines, it was the National Literacy Trust’s survey on Kids More Likely to Own a Cellphone Than a Book that ranked as the most popular news story on Twitter.

Gartner predicts the Top 10 consumer mobile apps for 2012

Speed Budapest (Matt) — Thu, 19 Nov 2009 17:20:35 +0000

The analyst house, Gartner has released a list of mobile applications that it predicts will be most popular in 2012. The list is based on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration.

The top 10 consumer mobile apps in 2012 will include:

Money Transfer – e.g. iMobile
Location-Based Services – e.g. Loopt
Mobile Search – e.g. Taptu
Mobile Browsing – e.g. Firefox Mobile
Mobile Health Monitoring – e.g. Main Street Medica
Mobile Payment- i.e. Charge Anywhere
Near Field Communication Services – e.g. iCarte
Mobile Advertising – e.g. AdMob
Mobile Instant Messaging – e.g. Fring
Mobile Music – e.g. Spotify

NatWest banks on iPhone app

Speed Budapest (Matt) — Thu, 12 Nov 2009 17:22:10 +0000

NatWest today released a free mobile application that allows the bank’s customers to check their account balances, view recent transactions and manage their money on the move. But only if they have an iPhone!

While it is fantastic that brands are now flocking to the iPhone, perhaps they should consider developing applications for other mobile handsets too or they could risk alienating large parts of their target audiences. For many brands I imagine that the cost of developing and maintaining an application for several different platforms at once could be restrictive, especially if it is their first foray into the world of mobile apps and their marketing budgets are already looking tight.

But this need not be the case. I recently went along to the launch of Airplay SDK 4.0, a mobile application development and deployment solution. Airplay allows mobile developers to deploy applications with a single click across platforms including iPhone, Android, Symbian, Windows Mobile, and many more. This seems like a much more effective route to targeting your customers, than sticking to one particular mobile handset. No matter how cool it is!