Did you always want to write about new media?
I worked for a music website called breakbeat.co.uk for several years before joining New Media Age (NMA). We were heavily into trying innovative new services and online communities and content so it’s always been an area that’s interested me.

How competitive was it to get your role?
Having worked for a year at Informa on its Mobile Media newsletter I was very lucky to be asked to work at NMA by the editor Justin Pearse. Randomly it took place on a yacht in Brighton – with several page 3 girls. But that’s another story.

What’s the biggest issue in New Media for 2009?
Coming up with sustainable business models which rely on actual revenue generation rather than simply advertising.

Do you think that new media is growing? If so, what sector?
New media continues to grow while other industries struggle – albeit from a relatively small base. As new services such as video or behavioural targeting become increasingly popular online there is a good opportunity to get involved in these areas.
What kind of jobs will become available?
I think anyone with good technical skills is still in a really strong place when it comes to securing jobs in new media. There is still demand for these roles as employers increasingly require these skills.

What do you think the graduate opportunities like?
I think it depends what course you’re studying – but as I’ve said the entire industry continues to grow. Almost all business sectors touch online in some way so if you’re interested in working in digital there is a broad opportunity to get involved.