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September 21st, 2009 by admin

Daily News 21/09

Total Telecom – Telco CEOs see a lot of uncertainty and little improvement ahead
Telecommunication chiefs on Thursday painted a picture of a stabilizing economy, but none saw any improvement in the near term. Unlike other industries, telecom has been relatively shielded from the worst effects of the downturn thanks to the growing need for communications services. But it isn’t completely immune, as the industry faces continued landline losses and weak demand on the business side.

IT PRO – Should software companies be liable for data breaches?
Holding software companies, ISPs and financial institutions liable for public and private sector data breaches could help prevent them, according to an internet public policy expert. Speaking at ENISA’s annual security conference in Greece, Ian Brown, a senior research fellow at the Oxford Internet Institute, said that holding them liable could help prevent data breaches better than direct spending on government intervention.

Computer World UK – Should the US President have the power to turn off the internet?
Currently pending before the US Congress, the proposed Cybersecurity Act of 2009 contains provisions that would give the US President power to “declare a cybersecurity emergency and order the limitation or shutdown of Internet traffic to and from any compromised Federal Government or United States critical infrastructure information system or network.”

Computing – CBI urges business to help more students into science and technology
The Confederation of British Industry (CBI) is calling on businesses to do more to encourage and help young people who want to study science and technology in higher education. In a new report, Stronger together – businesses and universities in turbulent times, the CBI’s Higher Education (HE) Taskforce calls for major, far-reaching changes to maintain the quality of graduates being turned out by the UK’s universities.

Silicon.com – Scammers pose as banks in live chat hack
Online scammers have created a phishing site masquerading as a US-based bank that launches a live chat window where victims are tricked into revealing more information, researchers at the RSA FraudAction Research Team said on Wednesday. After a user accesses the phishing site, the chat window messages come through the browser and not via a typical instant messenger application, RSA said in a blog post.

April 1st, 2009 by Speed Budapest (Matt)

News-jacking case study: desktop research

Initiative:

News-jack for business communications provider ntl:Telewest Business to target Twitter’s third birthday and an announcement by analyst house, Gartner

Approach:

  • Carried out research in advance to find out how many large technology companies in the UK and the US have embraced Twitter for business communications
  • Used Twitter to pre-pitch the results of the study to a few key journalists
  • Pitched the story the following day to journalists and bloggers, and tweeted about the research with a link to the press release just three times
  • Followed up with journalists who hadn’t covered the story the next day to flag a press release released by Gartner that morning highlight 4 ways that enterprises can use Twitter

Results:

  • More than 150 clicks on the link to the press release, and three retweets
  • More than 35 pieces of coverage, including two pieces in the national press
  • Dozens of tweets commenting on the research, and linking to articles about it

Coverage:

Twitter’s potential overlooked by UK technology companies, says report, The Daily Telegraph
4 out of 5 UK tech companies aren’t using Twitter. So what’s the excuse?
, Econsultancy
UK’s leading tech firms fail to grasp Twitter potential, Brand Republic
Enterprises turning to Twitter, says Gartner, IT Pro
Top UK firms slow on Twitter take-up, VNU Net