August 26th, 2010 by Nicky Savage

Law to prevent employers looking at Facebook pages?

I often snoop around the US news websites if I am in the office early to see what might be hitting our shores in the next few hours. Today – I read a piece from USAToday.com that got me thinking. The piece talks about a proposed new German law proposed by Interior Minister Thomas de Maiziere. The law, if passed would make it illegal for prospective employers to snoop on private internet postings. The law doesn’t prevent you from stalking through publicly available information but it does say that you cannot add a prospective employee as a friend and (in the words of USAToday “peek at  photos from that keg party in college”.

AP explains a little further:

“If an employer turns down an application with another reasoning it might be difficult to prove” that the negative answer was based on the Facebook postings, de Maiziere said.

A rejected job applicant who proves he or she was turned down based of violation of the new law could take the company to court and claim damages, he said.”

Now – I have interviewed a fair few people in my time – I will admit that (especially with grads) I tend to search for them on google, twitter, facebook etc etc to see if I can get any additional information. And yes- I have already decided whether I am likely to like them or not in advance based on what I find. If a potential grad has a good twitter following and engages on topics related to my clients then they look pretty good to me. If however (as did once happen) I see a facebook status update saying “can’t be ar*ed writing my interview presentation for tomorrow – going to wing it…” then I will think badly of the person and will bring it up in the interview and watch them squirm.

Most of the comments on the piece suggest that if someone is stupid enough to add someone they don’t know on facebook then they deserve to be judged based on their facebook content. I am not sure – it is a tricky one – knowing where the public / private boundry lies. I wonder whether as time goes on – we might start going back the other way – making less and less information available. Techcrunch writer and community ‘celeb’ Paul Carr has already shut down all his social networks – one of the reasons being “people who enjoy my day-job writing are inevitably disappointed by the humdrum reality of my actual life, as laid bare by social media.”

I use the networks for specific things – to share pics with friends on facebook (am approaching my sixth weekend of weddings / hens – it is useful) and to get information on twitter. I have friends that deleted their accounts for a while but are now back on. I am nosy- I like knowing what is going in the world – both with my friends and my ‘internet friends’. My accounts will stay open for now. But I won’t be accepting any people I don’t know as friends on facebook. Not that I am looking for a new job @wadds / @mynameisearl ;-)

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July 7th, 2010 by Dan Howe

Q&A w/ Top Tech Blog: The SocialITe

Every Wednesday, we’re asking 5 quick questions to a different blogger covering the technology space. This week we’re talking to Mark Kobayashi-Hillary, the blogger behind Computer Weekly’s The SocialITe.

1. What is The SocialITe all about?

It’s all about social media, online communication, and in particular how organisations use it.

2. Who is your audience? Why do you think they come to your blog for news?

The audience is a mix of people, but generally those in companies with communications responsibility. My blog is more about opinion and experience of what’s going on, rather than direct news.

3. What do you see as the hottest upcoming technology trend?

Publishing moving to an iTunes model… cloud-based services in the B2B world

4. In your opinion, who are the biggest trend setters in technology? How do you keep up with them online?

Impossible to define as it is always changing, but the people I follow and respect most for their tech views are Bill Thompson at the BBC, JP Rangaswami, Chief Scientist at BT…. generally though it’s a moveable feast and Twitter is the best way to keep track of what people are saying

5. Do you receive a lot of press releases and pitches from PRs? How do you think PRs should best approach bloggers?

I almost entirely ignore traditional press releases now – I would prefer someone to communicate on Twitter and have something to say rather than mailing a blanket release with a boring quote.

Photo by Flickr user markhillary, licensed under CC BY 2.0.

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June 16th, 2010 by John Brown

Trade magazines – Here today. Gone tomorrow?

Hammer and nails by Hans Godo Frabel
Image via Wikipedia

The one topic that is constantly being debated in our industry is whether print will die off. It dominates Twitter discussions, gets analysed in blogs and is discussed at networking events. Most of the time the debate is focused on newspapers, with many people ignoring trade magazines and simply assuming that they will be (or already have been) tossed onto the print scrap heap.

Being a PR focused on the technology industry, I engage with a plethora of trade publications.  The editorial focus can range from HR to outsourcing, IT to facilities management.

The majority of these publications have a website which holds the bulk of their content, yet many appear to be reluctant to let go of their print offering, despite a few becoming incredibly thin. So will we see the death of the printed trade publication in a few years? I am not sure we will.

I think that trade publications will continue to hold their breaking stories and 24 hour news online, it’s the only way to compete effectively, however their print titles will become less frequent, more features focused and perhaps a little more exclusive.

I can see weeklies becoming monthlies, and monthlies becoming quarterlies. These new trade titles will include special reports, well researched features and exclusive interviews.  News will simply be a roundup. More money will be spent on design and aesthetics, in order to make the new magazines a bit of a luxury item and appeal to the C suite executives that they are trying to reach.

Trade titles have a lot more to give the print world than we all think, so long as they make the right changes, now.

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May 6th, 2010 by michael.frier

Daily News – 06/05

ComputerWorldUK – Election Day – what it means for IT
Today is Election Day. With all three main parties close together in the polls, we take a look at what they mean for IT professionals and the IT industry.

CBR – General election has missed social media opportunity

The political parties battling it out on the eve of the general election have missed an opportunity to woo voters through social media, according to StrongMail’s UK MD. Paul Bates told CBR that politicians are unaware of the impact social media platforms such as Twitter and Facebook have on the younger generation of voters. “I think the approach to social media this election has been higgledy-piggledy,” he told CBR.

The Financial Times – White House unveils push on broadband rules

The Obama administration on Wednesday handed Google and other web content providers a significant victory as it announced that cable and telecommunications companies would face tough new regulations on how they manage their high-speed internet networks.

Computer Weekly – Cybercriminals trading in large volumes of Facebook accounts, say researchers

Cybercriminals are selling fake and stolen accounts on social networking site Facebook in bulk in the underground economy, according to security researchers. Criminals typically use Facebook accounts to send spam, send links to malicious software and to commit fraud.

BBC – Facebook fixes embarrassing security flaw

Facebook has rushed to fix a security flaw that allowed users to eavesdrop on the live chats of their friends and see their pending friend requests.

The Register – Tories buy YouTube home page

The Tories are making an election-day buy on YouTube’s home page in a bid to get their message in front of “millions of voters.”

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March 26th, 2010 by John Brown

#ldntwestival great for charities not great for socialising

Last night I was at the London Twestival held at Cable Club, Bermondsey Street. This was my third Twestival so I had a rough idea of what to expect; drinking and a bit of networking accompanied by live music.

It was a little disappointing to be honest.

Now I am sure I will be savaged by those who put in such a lot of effort into organising an event which has the noble aim of raising money for worthy causes, but I will brave it. After all, social media should be about learning from and engaging with your audience, which for Twestival I represent.

For an event that was born out of social media, last night didn’t feel very…..social. The main problem was the venue. It was far too dark, which when you are trying to put a face to a username by reading a name badge, is a problem. Also no phone signal was a little frustrating, as @markhillary also points out in his blog.

I guess people would argue that I should have logged onto the wireless network and tweeted my whereabouts to all present. But going to a Twitter event in order to meet people from Twitter and then spend my night tweeting them seems, well, pointless.

But the whole thing has achieved its primary objective and the world will undoubtedly be a better place for it.

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March 22nd, 2010 by Matthew Watson

Speed Quiz: @angelicamari wins a spa day for two

Angelica Mari (@angelicamari) has won Speed’s weekly quiz. She correctly identified that Robert Pattinson shot to fame in the Twilight saga movies. Angelica has won a spa day for two.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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March 19th, 2010 by Caroline Allen

Top Twitterers

It’s Speed’s birthday today – we’re one!  And in the course of the year, how things have changed – we’ve got to grips with battleships (a brainstorming technique), Apps for the iphone, and Steve’s constant tidying up!  But for me the biggest change has been the role Twitter now plays in my day to day life – both at home and at work.  As Abbie’s blog recently pointed out, Twitter is all about knowledge – for both work and personal gain.  And for that reason, to mark our birthday,  I thought I’d share my top five people I follow on Twitter:

  1. @porridgebrain – in her words ‘a seriously sleep deprived, slightly neurotic mum attempts to survive motherhood by writing, laughing and eating a lot of cake’.  Her take on motherhood and it’s challenges never fails to interest and amuse me
  2. @hwallop – consumer affairs editor for The Telegraph.  Keeps me up to date on all kinds of things!
  3. @schofe – Philip Schofield’s take on life plus a regular update on who’s on This Morning (essential celebrity insight!)
  4. @mintelnews – boring I know but essential for work
  5. @mynameisearl, @MarieEfthymiou, @ Mlle_Estelle – my colleagues for their witty insights!
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March 15th, 2010 by Matthew Watson

Speed Quiz: @clairebarb wins oodles of poodles

Claire Barber (@ClaireBarb) has won Speed’s weekly quiz. She correctly identified that Mark Owen  admitted to having 10 extramarital affairs last week. Claire has won a gift box filled with oodles of tasty little cookie poodles.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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March 2nd, 2010 by Chris McCrudden

Share and share alike

Inspired by m’learned friend John Brown’s post on the Chatroulette craze (here),  I  thought here and now was a good time to talk about a somewhat contentious trend: Sharing. More specifically, with the internet in the middle, where does our privacy end and the public (and, by inference,  publicity) begin?

There’s a good summary of differences in generational attitude to privacy by David Aaronovitch here, but the argument boils down to this. Some people think social networking encourages us a kind of social pornography, where we let everything hang out to such an extent that they lay bare our relationships, financial and professional lives to anyone who cares to look. This, they say, is a bad thing.

Those on the other side, take a more pragmatic view given that it’s pretty unlikely that the social media genie will go back in the bottle now.  They contend that if you’ve grown up to live your life with an audience, it’s normal and we should just get on with it. After all, plenty of ideas about our society that we now take for granted as unambiguously good – for example, democracy or the abolition of slavery – were once thought daring or downright immoral. Why should sharing your life with the internet be any different over the long-term?

So far so black and white. As usual, however, the truth probably lies somewhere in the middle. And take a deep breath now, because here comes the history.

The argument that the kind of communal life we can now live online via Facebook, Twitter et al is an unprecendented shift for human interaction is total bunk. Humans have lived within tight-knit communities that watched one another, shared stuff with one another and (more on why this is important below) judged one another’s actions since before we came down from the trees. The 19th and 20th centuries may have splintered those kind of bonds by physically breaking up geographical communities, but geographically neutral social media can help restore them.

The ‘campaigning’ spirit we also see on social networks – for the NHS or against everyone from Trafigura to Jan Moir – is also a sign that this kind of communication encourages people to think of morality as being a collective rather than individual concept. Again, this is a very old notion, dating back to pre-Reformation Europe, when a ‘good’ or ‘godly’ person was someone who did good deeds rather than think good thoughts, which was where the Protestants parted company with Catholics.

So it’s an old argument. Am I ‘myself’ what I think I am, or am I happy to be what my network (or community) sees? And if my conception of myself comes partly from other people, is it possible for privacy to exist?

But what relevance does all this have to Chatroulette?

More than you’d think. I’d say that Chatroulette is the exception that proves the rule about online communities. Because it isn’t one. Functional communities are self-regulating. They set rules, whether these are spoken or unspoken, and people who transgress those are punished by social exclusion. I don’t sleep with my brother’s wife because I value my relationship with my brother. And I don’t make racist comments on Twitter because I know these would insult my followers and I value their respect. As humans we’re attuned to set boundaries for sharing what is appropriate.

Chatroulette is different. It doesn’t matter whether what you do on it is polite, rude or downright offensive because it’s a random interaction that has little chance of getting back to your own network. There’s no punishment for not playing nice, so many people don’t.To purloin a hackneyed phrase: “what happens on Chatroulette, stays on Chatroulette”.

Privacy, like time and space, is relative. And we’ve had millions of years to deal with that.

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