It seems the Youtube generation is becoming ever more creative with ways they express disfavour against brands. It’s an inevitable trend in a social media empowered world where costumers are your biggest critics. In the most recent example, a much loved microblogging community Twitter fell a victim of internet satire by a well known spoof news site Slate, who managed to generate a mountainous buzz around its mockumentary spoofing Twitter to Flutter, an alternative service known as nano-blogging with 26 characters only.

Twitter is not the only brand to have experienced parodies, in the past even the most successful brands such as Microsoft, Apple, Nitendo Wii and popular TV programmes like Deal or No Deal didn’t escape from being parodied.
Although parodies are something that’s looked at with a self-defence, I think of online parodies as part of the feedback loop system (parodies often have points to make, otherwise people wouldn’t bother creating it). As for brands, you either deal with gracefully by being open and approachable, or else you’d continually risk being targeted by disgruntled fans and non fans.