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September 3rd, 2009 by Chris Measures

The end of the PC?

Traditionally, hardware sales have been seen as the strongest indicator of the health of the IT economy. Back in gloomy March, Gartner predicted a whopping 12 per cent decline in PC sales in 2009 as businesses and consumers put off upgrades.

However recent figures from Intel are putting a rosier spin on things. It has raised its guidance for the rest of the year and believes the industry will sell as many computers in 2009 as 2008.

What this sunny prediction masks is a fundamental shift in the market. It used to be your computer choice was laptop or desktop. Now new categories like netbooks, tablets, ereaders, sub-notebooks and even mobile phones are the computing choice for a lot of people. Fine for chip makers like Intel, but a worry for traditional PC manufacturers as the lines blur between computing, mobile and consumer electronics. Sales this Christmas promise to be crucial – watch this space to see who the winners are.

July 8th, 2009 by Chris Measures

Chrome OS – will consumers join the Cloud?

With the dust settling on Google’s announcement of its first PC operating system there are two main areas that stand out.

Firstly, it is not the threat to Microsoft that commentators are trumpeting – Google is targeting the netbook market with Chrome OS. While this is growing (21 million units this year according to Gartner) it is less than 10 per cent of the estimated 278 million PCs sold. And a large chunk of netbooks already use Linux, around which Chrome is based. So there’s a fair dose of hype in the ‘this drops a bomb on Windows’ comments.

The interesting thing behind Chrome is how it aims to bring Linux and cloud computing into the mainstream. Consumers generally haven’t got involved with Linux (even Firefox has only 20 per cent of the browser market) and if Chrome is to succeed it’ll need to change that. As a lean, web-based OS it’ll also need to convince people that the Cloud is the best place to store their data and applications. These are the challenges Google has to overcome – time to focus its PR on consumers if Chrome is to take off.
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May 5th, 2009 by Chris Measures

Recession? Buy your staff new PCs

It strikes me that in current economic times, business PC manufacturers are missing a marketing trick and should be aggressively touting the benefits of organisational PC refresh.

Two reasons for this – usability and financial common sense. New PCs are obviously faster, making people more productive, but actually more importantly do make the user feel valued and help assuage job fears. With most organisations not investing in new softTime for a new PCware implementations a roll-out also keeps the IT department busy.

The financial common sense comes in as PCs are subject to depreciation so you don’t need to account for all the costs in one chunk. Newer, greener PCs should also be cheaper to manage and run. And of course, in a recession, there are plenty of good deals available.

So come on PC manufacturers – chase the market that is out there. Otherwise investment will be switched to iPhones and Blackberries as they are positioned as the business tools to ride out the recession.