Barbie has made her debut into the world of tech as a computer engineer. Her new profession has been chosen following a recent online poll by Mattel. The result has been welcomed by some for providing an alternative view of an industry, usually perceived as a male industry.

However, the typical hot pink accessories that accompany computer engineer Barbie, have prompted a #pinkbacklash on Twitter. @laurelatoreilly says “Getting more women involved tech is much more complicated than geek Barbie & “pinking” products.”. A fair point, a toy can only do so much. But, it is a step in the right direction at least. And, on the plus side at least it isn’t a Barbie WAG.