If you have any taste in music or men, then the answer to this question is no, but if you are a hopeless fan, well now you can.
In a clever move, the band has teamed up with Durex to launch a range of extra safe condoms – Just Love Sex – JLS. The band’s initials. Get it?
Although numerous penis/JLS related puns come to mind, the initiative has been labelled ‘the latex factor’. Due to the quartet’s involvement in ITV1’s show, the X Factor. Still following?
Four different packs will launch later on this year, each branded with a band member’s individual colour, and face. Yes. Not for fan collectables or laughter, just for extra pleasure.
While a heartless PR consultant at times, I actually didn’t find anything bad to say about the original concept: a talentless yet popular band seen as role models teaming up with condom giant to encourage safe sex and help keep their fans STD and pregnancy free as they get it on, most probably to one of their songs.
All the ingredients are here, yet in practice the partnership feels a little bit like the morning after the night before: surprise soon followed by incredulity and awkwardness. And no breakfast.
I may be too old or not cool enough (rhetorical questions, thanks) but can anyone above the age of 16 confirm that this won’t put them or their partner off at the crucial time?










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