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September 15th, 2010 by Estelle Douine

Feel like getting into bed with JLS?

If you have any taste in music or men, then the answer to this question is no, but if you are a hopeless fan, well now you can.

In a clever move, the band has teamed up with Durex to launch a range of extra safe condoms – Just Love Sex – JLS.  The band’s initials.  Get it?

Although numerous penis/JLS related puns come to mind, the initiative has been labelled ‘the latex factor’.  Due to the quartet’s involvement in ITV1’s show, the X Factor.  Still following?

Four different packs will launch later on this year, each branded with a band member’s individual colour, and face.  Yes.  Not for fan collectables or laughter, just for extra pleasure.


Still feeling in mood?

While a heartless PR consultant at times, I actually didn’t find anything bad to say about the original concept: a talentless yet popular band seen as role models teaming up with condom giant to encourage safe sex and help keep their fans STD and pregnancy free as they get it on, most probably to one of their songs.

All the ingredients are here, yet in practice the partnership feels a little bit like the morning after the night before: surprise soon followed by incredulity and awkwardness.  And no breakfast.

I may be too old or not cool enough (rhetorical questions, thanks) but can anyone above the age of 16 confirm that this won’t put them or their partner off at the crucial time?

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March 9th, 2010 by Caroline Allen

A reality show that's real

In the office today all the talk was of tonight’s episode of One Born Every Minute – whether like me you’re mum already or like most of my colleagues, still waiting to be disturbed by sleepless nights, none of us (and our mums too) can wait until 9pm for the next installment of this fascinating show.  Unlike other ‘reality’ shows which seem to depict extremes, so far this one seems to providing a true insight into giving birth by following different women at the maternity unit at a hospital in Southampton.

What’s more the show is supported with a really informative and interactive website – everything from a panoramic view of a labour room to an online birth registry as well as more information about the various women and births featured in the show along with pregnancy and birth help and advice.

There are only three more episodes to go but for anyone who missed any and wants to catch up, downloads are available from the site.  Don’t worry – general consensus is it’s positioned giving birth as a positive experience, rather than the traditional soap opera style screaming scenario!

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February 19th, 2010 by Caroline Allen

Women & the workplace

The endless debate about women in the workplace continues with two very different stories this week.  First new research revealed that what women want in 2010 is a husband who’ll be the main breadwinner so we can stay at home and raise the children.  Apparently today’s generation is returning to the traditional values of home and family, with the men going out and doing the work.  Whilst our mothers, or even grandmothers, lived through a time when women fought for full-time work and better pay, today women with young children are going back to the very traditional division of labour in which they want the husband as the breadwinner.

In contrast celebrity mum-to-be Denise Van Outen ignited the debate in a different direction yesterday when she spoke out about how she how she wanted to work but felt that she had lost her judging job on a BBC show because she was pregnant.  In her words “I’m not ill, I’m having a baby.”

So should women stay at home or go out to work?  Who knows – personal circumstances or desires make the choice for most but at least women today have the option.  When Anne Diamond fell pregnant for the first time in 1987, there was total outrage that she planned to continue working five days a week as a presenter on Good Morning Britain.  As she explains ‘My pregnancy was even the subject of a leader article in the Guardian, along the lines of ‘what is the world coming to when a pregnant woman expects to continue with her high-profile job as though nothing has changed?”  It’s hard to believe but she was in fact the first TV presenter to be pregnant and to go on doing her job!

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October 6th, 2009 by Joanna Robinson

Taking a stand….

Commuting to London every day at 8 months pregnant is a stressful enough experience without the added annoyance of not being able to get a seat on the train.  However this is a situation I am faced with on a nearly-daily basis and it baffles me – after all, I’m hardly inconspicuous with my bump and waddle!

It’s amazing how interested people become in their newspapers and how fascinating their books suddenly appear…and MP3 players must be playing a constant stream of lullabies judging by amount of eyes that suddenly close when I get on a train!

Perhaps people are afraid to act on their chivalrous instincts in case they cause offence and I’ve simply eaten too many pies?  Although at 8 months pregnant, I’m going to eliminate this as a theory.

TFL offer a “baby on board” badge as a solution to this problem.  However I for one would feel like a bit of a melon donning such an item, and I have to say I don’t believe I’ve seen many other women in my situation jumping at that particular opportunity.

It therefore seems that unless you’re a chauffeur-driven celebrity like Colleen Rooney or Heidi Klum, that you’ll just have to stand!