March 9th, 2010 by Dan Howe

Ideas Worth Spreading at #TEDxWarwick

This past weekend was TEDxWarwick 2010. TED, being the nonprofit organisation devoted to Ideas Worth Spreading and x, meaning an independently organised event inspired by TED. These events are being held around the world as people get together to share ideas.

Despite not having morning event tickets, we got there early. The University of Warwick students were excellent hosts and snuck us into the last half of the session, just in time to catch Dr. Rachel Armstrong present the idea of living buildings and using protocells to help prop up Venice. Up next was a video presentation from Hervé This, father of molecular gastronomy, a hot trend in cuisine. TEDxWarwick so far was truly an interdisciplinary event.

The topic I found most interesting was presented by Alex Wright, author of Glut: Mastering Information Through the Ages. He presented over Skype from his apartment in Brooklyn, NY and began with an observation on how we take technologies or systems developed for other reasons to do more interesting things with. Alex wouldn’t have known it, but just a few speakers prior to him Simon Berry from ColaLife had a great example. He’s trying to use Coca Cola’s existing distribution network to send life saving medication to hard to reach communities.

My understanding of Alex’s idea is that what we do with cool new technologies are rooted in our primal instincts. He discussed how we went from an oral culture to a literate one, but the oral elements never really went away. With the recent rise of social media, more of our oral culture is beginning to make a comeback in the way we communicate and share stories.

I would have loved to of heard more, but because Sir Roger Penrose’s presentation ran a little long and we still needed to fit in Noam Chomsky they had to cut Alex off. I guess I’ll have to grab his book.

The day was filled with brilliant, inspiring and interesting ideas. I was busy scrawling down notes, trying to capture all the excitement, that I am now having trouble deciphering. There are TEDx events happening across the UK and around the world. Check one out. There’s no doubt you’ll learn something.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 23rd, 2010 by Chris McCrudden

Trending Today – Justin Bieber

You may not know who he is yet, but Justin Bieber is a 16 year old Canadian R&B singer, and he’s trending very hard right now on Twitter (see the stats here, courtesy of What The Trend).

Regardless of whether an artist best described as a cross between Justin Timberlake and Miley Cyrus makes you want to scream in girlish delight or horror, the Bieber phenomenon reads like a social media fairy tale. He was discovered on YouTube by a record company executive after Bieber’s Mum uploaded videos of him singing to the site, ostensibly so that farflung friends and family could see her boy in action. This early online hype led to a bidding war between Usher and Justin Timberlake to sign Bieber (Usher won), and he went on to record 2009’s second best-selling debut album in the US, just behind the all-conquering Lady GaGa.

From these seemingly humble beginnings, Bieber now has 1.8 million fans on Facebook, his videos attract 5 million views apiece on YouTube and the widget below gives you an idea of how his teenage fanbase uses Twitter as an extension of playground popstar adulation.

That’s the official story anyway. Whether Bieber’s rise to fame is down to serendipity, or just the same kind of hothousing of talented children that’s already given us Beyonce Knowles, Venus and Serena Williams, Britney Spears and, erm, Jimmy Osmond, is a moot point.

Bieber’s current record sales are good, but not astonishing. What is phenomenal, however, is the level to which his fans’ use of social media to share their enthusiasm for Bieber, leaves an enormous footprint over Facebook, Twitter and YouTube, and turns a Canadian hit into a global sensation. The excitement may not last, but chances are the blurring of boundaries between official and fan promotion is here to stay.

Reblog this post [with Zemanta]
emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 22nd, 2010 by Richard Morgan

Daily News 19/02

Computing.co.uk – IT attention going to upgrades, not overhauls

IT budgets are being focused on maintaining old systems, rather than implementing new ones, according to a new report from Forrester.

Computer Weekly – More young people vote on Big Brother than in a general election

Three-quarters of young people would engage in politics if they could vote by text message or social media, according to a survey of 1,082 UK citizens. The survey, which was carried out by mobile phone price comparison website Right Mobile Phone, found that over one-third of young voters would not vote in the election.

CBR – New virus targets corporate networks, credentials

Internet security firm NetWitness has discovered a new type of computer virus that has affected 75,000 systems in 2,500 organisations around the world. According to the security firm, the newly-discovered virus, known as ‘Kneber botnet’ gathers login credentials to online financial systems, social networking sites and email systems from infested computers and reports the information to miscreants who can use it to break into accounts, steal corporate and government information, and replicate personal, online and financial identities.

Reblog this post [with Zemanta]
emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 4th, 2010 by John Brown

Social Media Week – a hot air breakfast

As you will have undoubtedly heard Speed hosted a breakfast for Social Media Week today. The title was simple, ‘No more hot air’ and lets face it, the social media world has a bull**** control problem. It is full of PRs, online communicators, conversationists (WTF are they?) and self proclaimed gurus harping on about how social media will simply outdo all other forms of communication.

Yet the four case studies that were presented at the breakfast today all involved a blend of social media with more traditional forms of communication, like interacting with people in the real world.

The one that caught my eye the most was Nicola Savage’s work with The Cloud, the wireless broadband provider. Nicky and the team created a Facebook fan page and social media chatter to target Apple fans and industry commentators eagerly awaiting the launch of the iPhone, hopefully securing some coverage for The Cloud on the back of it all. Sure enough the branded fan page became populated and discussions were happening in the right places online.

However, it was the final personal touch that ensured the fantastic coverage for The Cloud.  The PROs took to the streets and met some of the fans on the Facebook page – who by this time were all queuing outside mobile phone stores. They dished out branded hoodies and beanies to the patient consumers, brought teas and coffees, made friends, chatted to them all and headed home to await the results.

Anyone who was interviewed outside these stores had The Cloud branding literally all over them. Also, those that may have forgotten all about The Cloud Facebook page after receiving their shiny new iPhone, were reminded of the friendly folk that gave them tea and biccies and many were prompted to include at least a mention of The Cloud in their iPhone reviews.

Sure, the social media side of things gave a good foundation to the whole campaign.  But it was the integration of more traditional forms of communication and PR tactics that binded the whole thing together and brought results.

Social media has opened up new communication channels. But all this nonsense about it being the stand alone platform on which all communication should take place is just trendy flatulence and nothing more.

Reblog this post [with Zemanta]
emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 3rd, 2010 by Abbie Waller

Twitter – what’s the f***ing point?

Sometimes those of us working in the communications industry can get a bit carried away with our own hype – shocking revelation I know. However, for me Twitter is an absolutely perfect example of this in action. A day does not go by when I’m not talking on or about Twitter and the media is always full of articles talking about how fast it is growing and how popular it is becoming. However, when I meet my friends outside the office, not a single one is on Twitter and I’m constantly being asked just what the point of it all is. Have we all become so carried away with our own hype that we’ve forgotten Twitter is still pretty much a niche tool whose column inches have allowed it to punch some way above its weight?

If Twitter is to achieve mainstream adoption, it still has one very important challenge to overcome – explaining to consumers just what exactly it is there for. Is it just a way to stalk celebrities and tell the world what you had for lunch or is there actually a valuable purpose lurking behind the hype? I’ll admit that it’s taken me some time to uncover what I believe the purpose to be (and I’ll happily admit this might not be the same for everyone) and move past my cynical beginnings.

For me, Twitter is all about knowledge. I can spend 10 minutes on Twitter in the morning and be completely up to date with all the news from around the world. I’ll often find out about breaking stories through Twitter and invariably I am the first one to share this with my friends. So, if you still don’t really understand why you should be on Twitter – just think about how intelligent you can look down the pub.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 2nd, 2010 by Speed Briefs

Hot air blows through Speed

Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.

This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?

The inconvenient truth about PR spam: exposed

Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
February 2nd, 2010 by Speed Briefs

@speedcomms Twitter Quiz

We launched our first Christmas Quiz last month and the response was overwhelming, so we’ve brought it back as a weekly feature. Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning. When we say randomly chosen, we don’t mean this is a fix. All’s fair.

We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town. So far lucky winners @maxicom and @ashswindells have won a zorbing experience and a case of wine.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
January 14th, 2010 by Matthew Watson

Tweets win prizes!

iStock_000007087537XSmallWe launched our first Christmas Quiz last month and the response was overwhelming! We literally cannot wait to play quiz-master again, so we’ve decided to bring our quiz back as a weekly feature.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town.

We’ll be kicking our quiz off tomorrow, so keep an eye out for our question. And remember – you have to be in it to win it!

(Click here to take a look at the terms and conditions)

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
December 16th, 2009 by Lisa Francis

Daily News: 16/12

Computing.co.uk – Mobile device sales to bounce back in 2010
Worldwide sales of mobile devices in 2009 beat gloomy expectations despite a small decline and are forecast to increase by nine per cent next year, according to a Gartner report released yesterday.

BBC – Teletext close mid-December

The Teletext information service on analogue and digital television will close across the UK on 16 December. Limited services including holidays, racing and bookmaking and the subtitles on analogue channels will remain available.

IT PRO – Google unveils URL shrinking service

Google has unveiled its own URL shrinking system, dubbed Goo.gl. Link shortening systems cut down full-length URLs into much shorter ones so they’re easier to share, such as on sites like Twitter, which limit posts to 140 characters.

Total Telecom – Australia pushes ahead with controversial Internet filter
Australia said Tuesday it would push ahead with a mandatory China-style plan to filter the Internet, despite widespread criticism that it will strangle free speech and is doomed to fail.

CBR – Spammers target online Christmas shoppers
Cyber criminals are using the pre-Christmas online shopping rush to target users with seasonal spam message, new research from Symantec has revealed. The security firm’s State of Spam report for November found that during that month and October, spammers have been sending emails with references to online shopping and luxury goods.

Computer Weekly – Social media has changed online shopping forever, says report

The way consumers shop online changed over the past year as a result of the abundance of social networking applications enabling people to help each other make decisions. Web shoppers today are sharing information and their views on products and services through social networking before deciding what they buy.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!
October 16th, 2009 by Nicky Savage

Points of View 2.0

For anyone that spends time monitoring their Tweetdeck, you might have witnessed the incredible powers of social media today around two major stories. I always check my feeds first thing in the morning on the train to work – I like to know how @jangles is feeling about his day, whether @ruskin147 has been out with the dogs before work and what the slightly less influential but equally interesting @rupinjapan has witnessed on his commute. Today, two major stories have been flying around social media networks – that of London Underground vs Old Man and the rather repulsive review of Stephen Gately’s death in the Mail

The first story is down to Jonathan MacDonald who captured a tirade of abuse from a London Underground worker at Holborn tube. The story is shocking and as the comments say, usually us Brits just turn a blind eye and carry on with our journeys. Not Jonathan. Jonathan captured the whole scene on film, blogged it and then sold in the story. He has been interviewed by nearly every broadcaster in the UK and has everyone commenting including Boris Johnson. This is a real example of people power. That staff member guy would usually have got away with it -he won’t this time and as a result, I am sure (hope) we can expect a change in service, especially considering the hike in travel prices.

The second story is about the foul piece by Jan Moir in The Daily Mail - a piece giving her views on the death of Stephen Gately. According to Jan, “He was the Posh Spice of Boyzone, a popular but largely decorous addition…The sugar coating on this fatality is so saccharine-thick that it obscures whatever bitter truth lies beneath…” and other such commentry. The ‘public’ is understandly fuming. Tweeters including @stephenfry and @perezhilton have commented in disgust and as a result, the title has changed and ads have been pulled from around the piece. Some are calling for an apology, others for dismissal.

It makes one feel quite powerful – if we don’t like something now, we can rally our networks to make something change. The views of the online community are increasingly being listened to and that is why it is fundamental that any organisation be it public or private needs to be monitoring online conversations. If London Underground had spoken to Jonathan the second he posted his piece, they might (or might not) have stopped him making it one of the big stories of today. But they didn’t and now they are in a whole heap of the brown stuff.

emailSave to del.icio.usAdd to del.icio.usDigg This!Share on FacebookStumble It!