The launch of LinkedIn Today is an interesting development. It produces a dashboard of popular news stories, based on the articles and blog posts that have been most shared by people on the social networking site.
Articles are filtered into sections, such as Retail, Financial Services, Telecommunications, and IT, based on what news has been most shared by people working in a particular industry. This is handy if you want to find out what the hot topics in a specific sector are at any given moment.
Currently some of the news channels feature articles that aren’t relevant to that specific sector, as general interest stories, such as the earthquake in Japan, are shared by people from all industries. I imagine LinkedIn will develop the service in the coming weeks so that news, which isn’t relevant to a certain industry, is not displayed in that industry’s channel. I also wouldn’t be surprised if LinkedIn added a geographic filter to news channels so that you can view the most shared news in a specific region.
Since launching this morning, many of the channels have already acquired a few thousand followers. This will no doubt have a sizeable impact on the level of traffic that news sites receive when their articles are included on the site. This could see more publications adding LinkedIn’s sharing button to their websites in a bid to encourage people to share news on the social network, and in doing so, drive traffic back to their website.
What’s also interesting, is that you can follow a few select news sources and see which stories have been most shared. I’d love to see how this compares with the likes of Facebook and Twitter. Do people share different types of news on different sites? Considering that the way that I use Facebook, compared to Twitter or LinkedIn, I reckon we’d see some big differences in the news stories that are shared most on each network. What do you think?