March 2nd, 2010 by Chris McCrudden

Share and share alike

Inspired by m’learned friend John Brown’s post on the Chatroulette craze (here),  I  thought here and now was a good time to talk about a somewhat contentious trend: Sharing. More specifically, with the internet in the middle, where does our privacy end and the public (and, by inference,  publicity) begin?

There’s a good summary of differences in generational attitude to privacy by David Aaronovitch here, but the argument boils down to this. Some people think social networking encourages us a kind of social pornography, where we let everything hang out to such an extent that they lay bare our relationships, financial and professional lives to anyone who cares to look. This, they say, is a bad thing.

Those on the other side, take a more pragmatic view given that it’s pretty unlikely that the social media genie will go back in the bottle now.  They contend that if you’ve grown up to live your life with an audience, it’s normal and we should just get on with it. After all, plenty of ideas about our society that we now take for granted as unambiguously good – for example, democracy or the abolition of slavery – were once thought daring or downright immoral. Why should sharing your life with the internet be any different over the long-term?

So far so black and white. As usual, however, the truth probably lies somewhere in the middle. And take a deep breath now, because here comes the history.

The argument that the kind of communal life we can now live online via Facebook, Twitter et al is an unprecendented shift for human interaction is total bunk. Humans have lived within tight-knit communities that watched one another, shared stuff with one another and (more on why this is important below) judged one another’s actions since before we came down from the trees. The 19th and 20th centuries may have splintered those kind of bonds by physically breaking up geographical communities, but geographically neutral social media can help restore them.

The ‘campaigning’ spirit we also see on social networks – for the NHS or against everyone from Trafigura to Jan Moir – is also a sign that this kind of communication encourages people to think of morality as being a collective rather than individual concept. Again, this is a very old notion, dating back to pre-Reformation Europe, when a ‘good’ or ‘godly’ person was someone who did good deeds rather than think good thoughts, which was where the Protestants parted company with Catholics.

So it’s an old argument. Am I ‘myself’ what I think I am, or am I happy to be what my network (or community) sees? And if my conception of myself comes partly from other people, is it possible for privacy to exist?

But what relevance does all this have to Chatroulette?

More than you’d think. I’d say that Chatroulette is the exception that proves the rule about online communities. Because it isn’t one. Functional communities are self-regulating. They set rules, whether these are spoken or unspoken, and people who transgress those are punished by social exclusion. I don’t sleep with my brother’s wife because I value my relationship with my brother. And I don’t make racist comments on Twitter because I know these would insult my followers and I value their respect. As humans we’re attuned to set boundaries for sharing what is appropriate.

Chatroulette is different. It doesn’t matter whether what you do on it is polite, rude or downright offensive because it’s a random interaction that has little chance of getting back to your own network. There’s no punishment for not playing nice, so many people don’t.To purloin a hackneyed phrase: “what happens on Chatroulette, stays on Chatroulette”.

Privacy, like time and space, is relative. And we’ve had millions of years to deal with that.

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March 2nd, 2010 by John Brown

Chatroulette – Master-bation, forni-cation and a big red flag for brands

So Chatroulette is the new live chat phenomenon that is sweeping the globe. For those that have not heard of it yet, Chatroulette randomly matches you up with strangers around the world for video, audio, and text chat.

After being told about this by a friend, I decided to spin the wheel for myself and see whether there was any value in the new online tool as a communication channel for brands and businesses. As you will be able to tell from my account below, the answer is a big fat no.

First I was confronted with a few teenagers who were quite upset at having an overweight PR guy come up on their live stream,  they quickly moved on in pursuit of better things.

However, my fourth spin of the chat wheel was a little more surprising to say the least. What appeared on my live feed was a middle aged man pleasuring himself. Clearly he was much more used to seeing shocked users than I was at seeing people like him and he paused, clicked the mouse and I was transported to another user.

Ten minutes in and a couple more naked guys later an ‘exhibitionist’ couple were performing for the camera, this I imagine was the pot of gold the teenagers at the start of my Chatroulette journey were looking for, I thought best to leave and let more appreciating users take advantage of the show.

It was not until the final moments did I meet an interesting user, a guitarist from Maine who wanted to play a couple of songs and get feedback.

So, overall my Chatroulette experience was a strange and pornographic one. I doubt I will be heading back any time soon and I am concerned at the lack of restrictions; by the looks of things anyone of any age can use the service, which is worrying.

Is there any value in using it as a marketing tool? Well French Connection thinks so as it has launched a Chatroulette competition. I am sure more will follow suit  and dive head first into the hype. Right now though I would not want any of my clients associated with it, something as unregulated and as seemingly seedy as this has the potential to seriously backfire.

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March 1st, 2010 by Matthew Watson

Speed Quiz: @BeccaJW wins a Llama trekking experience for two

Rebecca Wheeler (@BeccaJW) has won Speed’s weekly quiz. She correctly identified that Cheryl Cole’s maiden name was Tweedy. Rebecca wins a llama trekking experience for two.

She will spend the evening walking a llama through beautiful woodland paths just outside of London before enjoying a meal at the award-winning Merry Harriers pub.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 16th, 2010 by Matthew Watson

Speed Quiz: @sarahp1986 wins a bouquet

Sarah Porter (@sarahp1986) has won Speed’s weekly quiz. She correctly identified that ntl:Telewest Business relaunched as Virgin Media Busienss last week. Sarah wins a floral bouquet.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 10th, 2010 by Richard Morgan

Daily News 10/02

BBC – Google takes on Facebook and Twitter with network site

Google has taken the wraps off its latest social network known as Buzz. The service – integrated directly with its email service Gmail – allows users to post status updates, share content and read and comment on friend’s posts.

Computing.co.uk – Tesco launches mobile-based loyalty application

Tesco has launched a mobile-based application for its Clubcard loyalty scheme. The application displays a virtual version of the barcode found on the traditional loyalty cards on the device screen.

IT PRO – BT reaches one million Wi-Fi hotspot milestone

The UK now plays home to more than one million BT Wi-Fi hotspots, it was confirmed this week.

IT PRO – British Library to offer 65,000 free e-books

The British Library is to make thousands of classic 19th century works available as e-books completely free of charge.

The Register – Tech salaries up slightly

IT workers in the US can expect a slight pay rise this year – but not enough to offset inflation.

Computerworld UK – Human rights ‘threatened’ by Digital Economy Bill

Banning web users suspected of illegally downloading content from the internet could breach human rights legislation, says the Joint Select Committee on Human Rights.

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February 8th, 2010 by Chris McCrudden

Trending Today – Superbowl 2010

Ever since Ridley Scott ripped off 1984 and launched the cult of Apple, the Superbowl has been all about the adverts. And at $3 million for a thirty second spot, it’s the kind of real estate Donald Trump would trade his weave in for.

This year’s crop of Superbowl advertisers, however, are also maxing out their use of social media, trending hard on Twitter while sitting at the top of YouTube’s ‘Most Watched’ charts. But is there anything ‘super’ about the Superbowl ads themselves? Let’s have a quick browse…

Doritos

Doritos have clocked up more than half a million online views for this suite of four ads. All deploy the familiar trick of making snack food acceptable by suggesting that the heterosexual males who consume it are less intelligent than small children, dogs and psychopaths wearing samurai outfits made of corn chips. Hmmm.

Kia


“I may be a post-ironic cartoon mascot created to make a car manufacturer look cuddly and increase traction on social media, but I still like bowling. This makes me a regular guy.”

Prince Of Persia

Jake Gyllenhall’s first popcorn-movie starring role. Not that you can hear him for the explosions and ominous drumming. I’m not entirely sure this is a comment on the film itself, or the quality of his ‘English’ accent.

What have we learned?

They mightn’t be an inspiring bunch, but are the low production values of Superbowl 2010 ads a sign of shrinking budgets or changing channels?

Were the Doritos ads, for example, a TV campaign or an attempt to kickstart the viral sharing of ‘LOL! The kid hit him!’ moments on social networks? Given how hard they’re trending at the moment, it’s easy to see how effective social media can be at wringing extra value from your ad spend.

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February 8th, 2010 by Matthew Watson

Speed Quiz: @markhillary wins a meal for two

Mark Hillary (@markmillary) has won Speed’s weekly quiz. He correctly identified that a sausage roll is attempting to gain more Facebook fans than Cheryl Cole. Mark wins a three-course meal for two at a Marriott Hotel of his choice.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

Click here to find out a bit more about our weekly competition.

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February 4th, 2010 by John Brown

Twitter: Adults only

There are a fair few Twitter accounts that are a little blue, un-PC and outright rude. Some I find funny, some I don’t.  The ones I find funny I follow the ones I don’t I ignore.  Simple.

However this was not the case for one teenage girl who today decided to give one of the more politically incorrect Twitter accounts a piece of her mind. Boy did that backfire.

Little did she realise that the Twitter account she gave her, not so eloquently put, opinion to had a huge cult following. Within minutes she was bombarded with @replies that ranged from nasty to provocative. People came Tweeting in from all angles to give her abuse, to be honest it was like a lamb to the slaughter, and while I didn’t agree with her initial opinion, I felt very sorry for her after what can only be described as a Twitter lynching.

So this got me wondering. Is Twitter for kids? This girl clearly was only using her account to have a chat with her mates and occasionally give a random opinion on something and nothing more. She was nowhere near prepared for the backlash she got from getting involved in Twitter outside her familiar connections. To be honest, after the abuse she took, I wouldn’t be surprised if she felt a little worse for wear and I doubt she will be looking to make another venture into the Twitterverse any time soon.

In response to my own question: No I don’t think Twitter is for kids.

Twitter has the power to conjure online mobs in seconds. It can be quickly used as a lynching tool, especially amongst the Twiterrati and it really is a social arena that operates a survival of the fittest system.

I wouldnt expect a teen, especially one who is used to having their opinions heard and agreed with, to last five minutes in such a volatile and uncensored world.

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February 2nd, 2010 by Speed Briefs

@speedcomms Twitter Quiz

We launched our first Christmas Quiz last month and the response was overwhelming, so we’ve brought it back as a weekly feature. Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning. When we say randomly chosen, we don’t mean this is a fix. All’s fair.

We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town. So far lucky winners @maxicom and @ashswindells have won a zorbing experience and a case of wine.

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January 14th, 2010 by Matthew Watson

Tweets win prizes!

iStock_000007087537XSmallWe launched our first Christmas Quiz last month and the response was overwhelming! We literally cannot wait to play quiz-master again, so we’ve decided to bring our quiz back as a weekly feature.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town.

We’ll be kicking our quiz off tomorrow, so keep an eye out for our question. And remember – you have to be in it to win it!

(Click here to take a look at the terms and conditions)

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