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August 16th, 2010 by John Brown

Obvs this is pssng me off! – Why I hate people speaking in abbreviations

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So today I read an article on the BBC’s website entitled, “How the internet is changing language”.

If you speak to anyone around the office they will tell you that I have a deep and emotional hatred of people abbreviating when they speak. By this I mean ‘obvs’ for obviously, ‘totes’ for totally and ‘defs’ for definitely.

It’s like someone smacking me repeatedly in the face with a large, incorrect, dictionary. There is just no need for it.  My life, and I imagine the speaker’s life, is not going to benefit in anyway from the millisecond ‘obvs’ will save if said in replacement of ‘obviously’.

I can assure you I don’t have such a hectic and incredibly important life where those milliseconds can all be racked up so that I can spend more time discovering cures to terminal diseases or solving world hunger. To illustrate this, I spent four hours yesterday playing Batman on the Playstation, in my pants. I can safely say I have enough time on my hands to listen to the full word rather than its abbreviated backward cousin.

While the BBC article gives examples of where abbreviation has helped, or in some cases is completely necessary (take Twitter for example), this shouldn’t mean that people go about life speaking as if they only have 140 characters with which to get the message across.

I guess that is the thing that irritated me the most; there is no practical reason why people are now saying ‘actch’ instead of actually. It’s just some Paris Hiltonesque language that began with OMG and has slowly evolved into this dumbed down version of an already dumbed down language.

It’s a way of communicating that needs to be met with anger and a point blank refusal to acknowledge the sentence that contained the offending abbreviation.

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August 5th, 2010 by Clare English

'Speeps' Profiles – Chris McCrudden

This week, Speed’s revered creative director, Chris McCrudden, talks rainbow socks, the definition of ‘fugly’ and why the best ideas in life often crop up in the bog.  (Some parts of this profile may have been edited to protect the guilty)

How is the leg?

Broken.

You head up the Creative Team here at Speed. Any pointers for those faced with a seemingly boring/conservative client and want to inject a bit of creativity and pizzazz into the account?

Mind-bending drugs. Seriously, did you know the ‘work’ and ‘play’ bits of your brain are diametrically opposed? You’re not going to come up with a wonderful idea staring at a screen – that’s why we always do brainstorms in the creative area. If you’re stuck, go for a walk, or the loo. You always have the best ideas in the bog.

What is the weirdest suggestion you have had in a brainstorm that a client has considered or gone ahead with?

A very early experiment with social media that involved blogging about office ‘ghost stories’, way back in the days when we still thought Livejournal was a good idea. Like its subject matter, it disappeared in a puff of smoke.

What would you consider to be your biggest achievement so far in your PR career?

Winning Symantec was pretty awesome. I wanted that account for years. Oh, and persuading Sir Ian McKellan, Michael Caine and Anna Ford to part with ties for a charity auction.

What is the most irritating consumer trend you are seeing today?

Not so much a trend as an idea that won’t die. Men wearing big cargo shorts and flip flops. Fugly. Do not do it.

That said, I’m totes hearting the shoulder padded jacket, skirt and t-shirt look that East End girls are working at the moment. It’s identical to what my Mum wore to work in the early 90s.

You are usually in close proximity of some historical tome. But what newspapers/mags/tv programmes do you regularly read/watch?

I don’t watch TV if I can help it, but have a shameful addiction to The Archers (a soap opera on Radio 4 about sheep farming, for the uninitiated). And that’s only for the gin soaked old fag hag who runs the pub. She’s amazing. Other than that I read National Geographic occasionally, and steal the consumer team’s copy of Pick Me Up (it’s only 79p) when I want handy household tips and true life features on spousal battery and incest.

We have seen your feet come in an array of colors. So what advice would you give the men at Speed when considering purchasing a pair of socks?

If you wear artificial fibres on your feet you deserve all the athlete’s foot you get. And never wear a tie and socks in the same colour – it’s too matchy-matchy.

If you could give Nick Bishop one gift what would it be?

My thanks for nagging me into actually finding out I have a broken leg.

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February 8th, 2010 by Chris McCrudden

File under 'Creative'

Welcome to Speed’s Creative blog. A new space on Speed’s websites where we’ll be talking about creativity (obviously), trends and things and ideas we like.

It’s a work in progress, as all blogs are, but we hope you like it.

In the mean time, please enjoy our fabulous 8-bit Test Card.

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