Visit speed website Speed blog home
January 26th, 2011 by Dan Howe

Owning up to falling for Facebook malware and a desire to see Jersey Shore fails

I fell for it. When a tech-savvy and trustworthy friend posted a link on his Facebook wall, I clicked through without thinking of the consequences. The lure of Jersey Shore fails was too much and I clicked. Before I knew it, the app had installed itself on my profile, posted itself on my wall and had been sent to all my friends with a message asking contacts “do you kno about mtvs jersey shore.” Very embarrassing.

Quickly, I removed the posts and marked them as spam, alerted the friend where the malware originated, removed permissions for the app in Privacy Settings > Apps, Games and Websites, posted warnings on my wall and changed my Facebook password. The password change was a precaution resulting from my paranoia. I knew I wasn’t phished, but I wanted to make sure I was in the clear.

I worked as fast as I could to limit my contacts following the links I sent out, but is that enough? There were still booby trapped links waiting in email inboxes from the Facebook messages, what was my responsibility to those friends?

While it could be awkward, I think the best way to stop spam applications spreading is full disclosure.

Owning up to my Jersey Shore curiosity and warning those I could have potentially infected would be for the best. Luckily, I had previously exported all of my friend’s contact details from Facebook through a life hack. I sent the list an email, warning them not to click on any links I had previously sent and apologising for the security let-down.

In any online security issue, the human element is often the most likely vulnerability. Owning up to errors, no matter how awkward or embarrassing, is one way to limit the risk from those human screw-ups.

And the friend who I originally caught the malware from, offered to buy me a beer. Happy ending.

August 31st, 2010 by John Brown

Google’s priority inbox – end of the PR mailer?

Image representing Google as depicted in Crunc...
Image via CrunchBase

Google has launched a new ‘priority inbox’ service for its web-based email service, Gmail. Basically Gmail monitors a user’s email behaviour and ranks email’s in order of importance, bumping the most important and unread emails to the top of the reading pane.

This got me thinking, could a priority email service spell the end of the PR mailer? By PR mailer I mean a mass mailed press release with something like ‘Innovative, groundbreaking thought leader comments on market leading spanner’ in the subject line. As 99% of hacks would hit the delete button every time they received something like this, a priority inbox system would send this mailer to the bottom of the pile, meaning not even the catchiest of subject lines will make it onto the journo’s email radar.

Good PRs will always thoroughly scrutinise whether a story is newsworthy or not, select the right journalists that would cover that story and then contact them by their preferred method. Crap PRs will send a mailer to a Gorkana (replace with whatever service you use) list.

So in an industry under constant pressure to reduce spamming, a priority inbox could be the catalyst needed to encourage more sophisticated PR activity.

Enhanced by Zemanta
March 30th, 2010 by Steve

Daily News 29/03

BBC – Introducing UK broadband’s first customer, 10 years on

The UK’s first broadband customer celebrates 10 years with the faster internet connection this week. Single parent Mark Bush was spending £300 a month on his dial-up connection before pre-registering for broadband with Virgin Media.

BBC – Sensors turn skin into gadget control pad

Tapping your forearm or hand with a finger could soon be the way you interact with gadgets. US researchers have found a way to work out where the tap touches and use that to control phones and music players.

BBC – US credit card hacker sentenced

Computer hacker Albert Gonzalez has been jailed for 20 years in the US for his part in stealing the details of more than 130m credit and debit cards.

Computing.co.uk – What happens when your cloud bursts?

Steve Prentice, vice president and fellow at research firm Gartner, reminds organisations not to rush into cloud service agreements or tryst any third party provider with mission critical data and applications without following appropriate risk management procedures.

The Guardian – We’re staying in China, says Microsoft, as free speech row with Google grows

Hopes that Google’s forthright stand on censorship in China would inspire other companies to follow suit appeared unfounded today.

Computer Weekly – Millions of e-mail users still respond to spam, survey reveals

Despite more than 80 per cent of e-mail users being aware of bots, tens of millions respond to spam in ways that could leave them vulnerable to a malware, a worldwide online survey has revealed. Half of the 4,000 people surveyed by the Messaging Anti-Abuse Working Group (MAAWG) said they had opened spam, clicked on a link in spam, opened a spam attachment, replied or forwarded it.

The Register – Third of UK students would strip their way through college

A third of female students would happily top up their funds by stripping while four per cent would consider escort work as a way to make ends meet.

Reblog this post [with Zemanta]
February 2nd, 2010 by admin

Hot air blows through Speed

Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.

This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?

The inconvenient truth about PR spam: exposed

Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.

December 16th, 2009 by Lisa Francis

Daily News: 16/12

Computing.co.uk – Mobile device sales to bounce back in 2010
Worldwide sales of mobile devices in 2009 beat gloomy expectations despite a small decline and are forecast to increase by nine per cent next year, according to a Gartner report released yesterday.

BBC – Teletext close mid-December

The Teletext information service on analogue and digital television will close across the UK on 16 December. Limited services including holidays, racing and bookmaking and the subtitles on analogue channels will remain available.

IT PRO – Google unveils URL shrinking service

Google has unveiled its own URL shrinking system, dubbed Goo.gl. Link shortening systems cut down full-length URLs into much shorter ones so they’re easier to share, such as on sites like Twitter, which limit posts to 140 characters.

Total Telecom – Australia pushes ahead with controversial Internet filter
Australia said Tuesday it would push ahead with a mandatory China-style plan to filter the Internet, despite widespread criticism that it will strangle free speech and is doomed to fail.

CBR – Spammers target online Christmas shoppers
Cyber criminals are using the pre-Christmas online shopping rush to target users with seasonal spam message, new research from Symantec has revealed. The security firm’s State of Spam report for November found that during that month and October, spammers have been sending emails with references to online shopping and luxury goods.

Computer Weekly – Social media has changed online shopping forever, says report

The way consumers shop online changed over the past year as a result of the abundance of social networking applications enabling people to help each other make decisions. Web shoppers today are sharing information and their views on products and services through social networking before deciding what they buy.