Unless you’re living under a rock, I’d be shocked and stunned if you hadn’t, at some point, read, seen a picture of, or heard fashionistas gassing on about the ‘hottest’ new trend of the season – Chanel’s transfer tattoos.

Having caused a storm of launch anticipation since adorning Chanel models on the S/S 10 catwalk runways, waiting list hysteria has arrived.  The Les Trompe L’Oeil de Chanel, £49 for 55 individual Chanel Tattoos, is available exclusively at Selfridges.

At first sight, I too was pretty impressed.  Having worked in the beauty communications industry for ten years, it’s refreshing when something new comes to market and ignites a new trend. To be honest, it actually happens quite rarely and it’s often driven by Chanel (think back to the first time you saw someone wearing the iconic Rouge Noir nail polish and heard, more recently about the limited edition shade, ‘Jade’).  How often, does a beauty trend really coin a season – even an era?

On reflection, however, I’m starting to wonder about just how ‘inspirational’ this trend is.  After all, tattoo transfers are nothing new and are widely available.  But quite accidently, whilst researching this post, I stumbled upon the following transfer tattoo that, priced at £1.75, I would class as extraordinarily ‘inspirational’.  Not least because the vendor, JoJewels, suggests that it’s ‘ideal for a shaved/bald head’.  I’m going to buy one for Wadds so it’s bound to take off. Beat the inevitable waiting list and order today!

Lawn Mower Man transfer tattoo – available from www.jojewels.co.uk