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December 22nd, 2010 by Rebecca Gregory

Free London transport at New Year Eve under fire

Tube Posters get read

Image by Annie Mole via Flickr

Boris is under fire for accepting sponsorship from Wonga.com to co-fund free public transport on NYE. Apparently the company specialises in short term loans, seen as poor form during cash strapped festive times.

All sponsorship deals like this have an ulterior motive; it’s naïve and frankly, boring, to try and make a huge news story about it. I can’t help think it must be a slow news day now that the snow is melting in London (centre of the world don’t you know). Some thoughts:

  1. Most people will be too drunk to remember getting home, let alone that it was free and who paid for it (who wants to place bets on the number of swaying, drunk people who will be trying their damnedest to swipe their Oyster card…)
  2. If you’re strapped for cash and considering a loan, you’re going to do it anyway regardless of these ad
  3. Previous sponsors include NatWest (money), Fosters and Smirnoff – surely the latter two are far more irresponsible on what is surely  the biggest night of the year for TFL for drunken customers

I tend to think it’s very generous of these companies to fund free transport for the whole of London all night long and fair enough to use it for self-promotion (that’s what advertising is after all).  I’m really not sure where I’d draw the line – probably Al Qaeda and Stringfellows.

Other news that could be discussed instead that is only slightly more important is that one mammoth fight is brewing between North Korea and South Korea. Now this is scary forecast for 2011.

On that note, Merry Christmas one and all!

(I know the picture isn’t entirely apt, I just quite liked it)

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November 19th, 2009 by Louise Mackintosh

Brand profiling for Commuters. A PR pitch just waiting to happen.

Commuters – do you realise that if you all put 10p into a pot you could easily raise enough money to run a PR campaign to raise your profile. You certainly need it. Rarely has there been a collective/group more misunderstood and maligned. ‘Bad rep’ would be an understatement…

In actual fact, I think you’ll find, it would not be that hard a PR task to crack. Commuters are not that bad. We are actually surprisingly nice, given just how many of us there are and how much crap we have to put up with travelling on public transport. For example:

  • On the whole, we do wait for passengers leaving the carriage to exit before we get on (and it’s worth noting that no one who travels between the hours of 10am and 4pm seems to understand the logic of this)
  • People will move down the carriage or lift to make space for others… if asked politely
  • Yes, there is a lack of personal space and some forward shuffling, but generally when the gates have been shut for a while and there is a backlog of people, we get through without issue or a need a resort to violence
  • And people DO get up for the elderly and pregnant women! I have seen it on repeated occasion so it is true. I myself – a pregnant woman of four months – have not had to stand once since it became obvious that I was ‘with child’. Not once. Ok, I make damn sure that everyone can seem me and wear the most bump-promoting clothes I can, but still… they are giving me their seats and should be praised for it

So club together, Mr & Mrs Commuter, and give us a budget we can get our teeth into. And we’ll quickly turn that terrible public reputation around!

Um, now I think about it, and before I sign off, I would like to have a quick rant on a connected subject… the perpetual myth that ‘Londoners are rude’. Well as a Londoner, who knows lots of other Londoners, I can tell you that this is not universally true. People can be rude. There are lots of people in London. So some people in London are rude. But does that not mean that ‘Londoners are rude’. In fact, in the most part this myth is perpetuated by non-Londoners moving into town with the pre-conceived notion that ‘Londoners are rude’, so they often feel its acceptable to forget all the manners that their parents so lovingly instilled in them.

Londoners, themselves, have no reason to be rude. No more reason than anyone else has to be to their fellow townsmen, at any rate.

So enough of this Londoner-bashing please.

And btw, Londoners, you know where you find us if you want us to run a campaign on your behalf too. Consider my 10p pledged.

October 16th, 2009 by Nicky Savage

Points of View 2.0

For anyone that spends time monitoring their Tweetdeck, you might have witnessed the incredible powers of social media today around two major stories. I always check my feeds first thing in the morning on the train to work – I like to know how @jangles is feeling about his day, whether @ruskin147 has been out with the dogs before work and what the slightly less influential but equally interesting @rupinjapan has witnessed on his commute. Today, two major stories have been flying around social media networks – that of London Underground vs Old Man and the rather repulsive review of Stephen Gately’s death in the Mail

The first story is down to Jonathan MacDonald who captured a tirade of abuse from a London Underground worker at Holborn tube. The story is shocking and as the comments say, usually us Brits just turn a blind eye and carry on with our journeys. Not Jonathan. Jonathan captured the whole scene on film, blogged it and then sold in the story. He has been interviewed by nearly every broadcaster in the UK and has everyone commenting including Boris Johnson. This is a real example of people power. That staff member guy would usually have got away with it -he won’t this time and as a result, I am sure (hope) we can expect a change in service, especially considering the hike in travel prices.

The second story is about the foul piece by Jan Moir in The Daily Mail - a piece giving her views on the death of Stephen Gately. According to Jan, “He was the Posh Spice of Boyzone, a popular but largely decorous addition…The sugar coating on this fatality is so saccharine-thick that it obscures whatever bitter truth lies beneath…” and other such commentry. The ‘public’ is understandly fuming. Tweeters including @stephenfry and @perezhilton have commented in disgust and as a result, the title has changed and ads have been pulled from around the piece. Some are calling for an apology, others for dismissal.

It makes one feel quite powerful – if we don’t like something now, we can rally our networks to make something change. The views of the online community are increasingly being listened to and that is why it is fundamental that any organisation be it public or private needs to be monitoring online conversations. If London Underground had spoken to Jonathan the second he posted his piece, they might (or might not) have stopped him making it one of the big stories of today. But they didn’t and now they are in a whole heap of the brown stuff.

October 6th, 2009 by Joanna Robinson

Taking a stand….

Commuting to London every day at 8 months pregnant is a stressful enough experience without the added annoyance of not being able to get a seat on the train.  However this is a situation I am faced with on a nearly-daily basis and it baffles me – after all, I’m hardly inconspicuous with my bump and waddle!

It’s amazing how interested people become in their newspapers and how fascinating their books suddenly appear…and MP3 players must be playing a constant stream of lullabies judging by amount of eyes that suddenly close when I get on a train!

Perhaps people are afraid to act on their chivalrous instincts in case they cause offence and I’ve simply eaten too many pies?  Although at 8 months pregnant, I’m going to eliminate this as a theory.

TFL offer a “baby on board” badge as a solution to this problem.  However I for one would feel like a bit of a melon donning such an item, and I have to say I don’t believe I’ve seen many other women in my situation jumping at that particular opportunity.

It therefore seems that unless you’re a chauffeur-driven celebrity like Colleen Rooney or Heidi Klum, that you’ll just have to stand!