Visit speed website Speed blog home
September 8th, 2010 by Nicky Savage

Transforming old media

One of the reasons I love my job is the access I get to incredibly clever people. Speed has recently started working with  Made by Many – the uber cool digital agency and their projects are pretty incredible.

Made by Many has recently developed The Telegraph‘s new fashion website which includes a function that allows you to click through and instantly buy the lovely things they review. Although damaging to the purse strings – this is a brilliant move by The Telegraph.

I have watched with interest how this media business has embraced the web and social media. On the techy side – it established links with ‘in-crowd’ IT girl Hermoine Way last year and its journos are plugged right in to the ‘twitter’ community.

It is interesting to see how the different national newspapers are creating new audiences through their web properties. The Telegraph  has fashion and The Daily Mail online is now a mecca for celebrity gossip (yes I am a regular reader!). And for tech/ digital, Jemima Kiss and The Guardian is my first choice.

Made by Many has a lot of advice for media businesses that are attempting to update their  models and play in the modern world – the blog is well worth a read.

Enhanced by Zemanta
August 27th, 2010 by Simon Matthews

Ground Zero mosque and a media balancing act

Ground Zero Mosque Protesters 3
Image by david_shankbone via Flickr

The ongoing furore over whether or not a mosque should be allowed to be built near Ground Zero in Manhattan has brought many issues to light and has given people considerable food for thought.

If you want to read more about the mosque, Charlie Brooker has written a characteristically satirical take in the Guardian and the BBC has reported on it extensively (as has pretty much every news site on the internet). But while the media is legally obliged to be balanced in its reporting, should it have a moral obligation too, particularly given the sensitivity in this case? While a lot of the media coverage has been even-handed and fair, the right-leaning press must surely take at least some responsibility for the uproar.

The vast majority of people would agree that anyone with that level of influence over a group of people should act with restraint and have some kind of ethical obligation not to directly mislead the public. But is this moral necessity trumped by the need for a free press, and the commercial necessity to sell content? In the case of the mosque, the very real fear is that media slant will whip up prejudice and misinformed word-of-mouth that is socially damaging. Or even puts lives at risk.

To quote a well known superhero’s uncle “with great power comes great responsibility”. I think most people would agree with this as a general rule. The media should not be required to be squarely balanced in all reporting, as that would be overkill and make the media landscape a much duller place. But I do believe that there has to be some kind of ethical onus on fairness – regardless of legal and commercial requirements.

I have a couple of suggestions for simple ways for the media to improve balance:

-          Don’t report opinion as fact – at least try to back up your argument! Yes journalists are not ‘supposed’ to do this, but it is increasingly common as information from social media gets picked up by the conventional press

-          Avoid straw man arguments – all too common, but can be a very persuasive fallacy

Enhanced by Zemanta
July 6th, 2010 by Chris McCrudden

Playing Politics with Data

Have you ever gone shopping and bought more than you need? Not much.  Maybe the 3 for 2 on strawberries when you know at least one punnet will rot in the fridge; another sneaky packet of biscuits that looked nice on the shelf? Ever thought about how much that adds up to at the end of the year? A lot, probably, but I bet you don’t like thinking about it.

Well, those of us who don’t go shopping with a strict list will know exactly how the former Labour government feels right now. Since coming to office, the new coalition has been doing the macroeconomic equivalent of going through the bank statements with a highlighter pen. But instead of pinning passive aggressive notes saying “£200 at Sainsbury’s! Have you got a tapeworm?” to the fridge door, the government has been publishing all this lovely information to the web.

And this week it has the last government’s expenditure on websites in its sights. The raw data, which has been summarised and interpreted by The Guardian can be seen here, is worth a look. At first glance it fits nicely with the coalition’s line on the last Labour government’s fiscal policy, which can be loosely translated as “they sold our lovely cow for magic beans!” But putting aside a couple of pricey anomalies, quite a few of these websites look very cost-effective indeed.

Take Her Majesty’s Revenue and Customs (HMRC) for example. It may have cost £10m to build, but thanks to it you can submit your tax returns online – a process which we’re all agreed is not perfect, but still a darn sight better than the paper  old forms. Per visitor it costs us a mere penny – a sixtieth of what we all pay towards Her Majesty’s upkeep. We could say the same of Direct Gov. A substantial investment, but it’s a site relevant to millions, and probably saves more than that in unprinted information leaflets and spurious phone calls.

Where the last government’s web strategy did come unstuck, however, was around activity targeting businesses. The costs per visitor speak for themselves, but I’m not entirely sure whether this represents credit card happiness among government officials, or just the fact that these websites naturally reach smaller audiences. More or less everyone checked Direct-Gov at the height of the swine flu epidemic, but I bet you probably only visited the Research and Development site if you were worked in development.

Which brings us to the last point. This might be raw data, but it’s data that’s been released to make a political point, so interpret it carefully. The coalition wants tech audiences to think some of these websites were a waste of money. But, to paraphrase a player in an earlier political scandal, Mandy Rice-Davies “they would, wouldn’t they?” It’s in their best interests to make the last lot look like chumps, even if they did get a few things right. Yes, some questionable decisions were made during the last 13 years, but I’d rather have most of these websites than not, wouldn’t you?

Enhanced by Zemanta
February 3rd, 2010 by Steve

Daily News 02/02

The Guardian – Conservatives would end BT monopoly to deliver superfast broadband

The Conservatives today claimed they were willing to loosen BT’s grip on the local telephone network and use parts of the BBC licence fee to deliver “superfast” broadband to the majority of Britain’s homes by 2017.

CRN – Symantec launches “points for pounds” partner scheme

Security vendor Symantec has introduced a new partner incentives programme to reward members for making use of its Symplus website.

Computerworld UK – Obama to kill off NASA manned moon mission

Reports surfacing this week say that the White House plans to put a stop to NASA’s plans to return to the moon.

The Daily Telegraph – Children spend 7 hours 38 mins a day online

Children as young as eight are spending more than seven hours a day absorbed in an ‘electronic life’, a report claimed. By using more than one device at a time – such as iPods, mobile phones and computer games – some youngsters are consuming up to 10 hours of electronic content a day.

Computer Weekly – Tories promise 100Mbps broadband to two-thirds of UK homes by 2017

The Conservative Party has promised to give most UK homes 100Mbps broadband network access by 2017 as part of a revamp of Britain’s communications regulations.

Reblog this post [with Zemanta]
January 28th, 2010 by Abbie Waller

Could targeted advertising save the media?

The Guardian’s editor-in-chief Alan Rusbridger delivered his Cudlipp lecture this week in which he argued that putting editorial content behind paywalls would not deliver the golden bullet solution the media longs for. In fact, he argued that by setting up the firewalls, newspapers could risk losing up to 90% of their audience – an audience it seems he already has his eye on.

A bit of digging around on the internet and I came across an interesting article by NMA’s editor-in-chief Mike Nutley that got me thinking about how The Guardian could actually survive without a paywall. Could their saviour come in the form of sophisticated online advertising? Nutley has spent much time speaking with online publishers who argue that with even a slight increase in response rates, the value of online advertising would increase considerably and provide the revenue needed to keep newspapers afloat.

In theory it all sounds like a good idea. However, as Nutley rightly points out, consumer reaction to targeted advertising has in the past been somewhat sceptical to say the least. As a result, now more than ever, is the time for the targeting industry to step up and prove their critics wrong? If they can get the public on their side, maybe, just maybe, they could be the ones to save the online publishing industry.

January 5th, 2010 by Clare English

Product placement broadcast debate

No brand Tshirts available at Zazzle.com (see what I did there?)

No brand Tshirt available at zazzle.com (see what I did there?)

I love this comment, which appeared in The Guardian on Monday and highlights the problems that broadcasters might face if The Department for Culture, Media and Sport goes ahead and relaxes the rules that ban advertising within the fabric of a programme.

The change in regulation would be a move designed to help UK broadcasters survive the slump in advertising revenue (although many would argue that the reverberations caused by media convergence  classify this as less of a ‘slump’ and more of a ‘shift’).

Rebecca Front’s quite hilarious, but there is a serious undertone. The British Medical Association and National Union of Teachers are concerned that unhealthy products could be marketed by stealth in popular shows. Personally (selfishly?), my own concerns are that the high quality of British broadcasting might be compromised if script writers constantly have to ram cans of pop and athletic footwear into productions.  How would the ladies of Cranford have coped?

You only have to refer to this list at BrandChannel to see that product placement is by no means a new phenomenon; we’re subjected to it all the time.  But as a big fan of the odd cosy period drama, I worry that a change in regulation could mean that we see a less diverse range of genres being made – and that would make me sad.

April 3rd, 2009 by Nick Bishop

What your choice of restaurant says about you

Rather what having lunch at Coq d’Argent says about you. As predictable as G20 protestors smashing the windows of RBS was The Guardian interviewing City-types eating at this well-known restaurant.

“…the bankers [it could only be bankers] appeared slightly drunk on the excitement of the protests down below; basking in the sunshine, ordering wine and necking oysters.”

Don’t blame The Guardian. Its City coverage is almost always shot from the viewpoint of the outraged citizen [read Peter Wilby’s slightly off-track commentary]. If you sympathise with oyster-necking bankers blame them for their choice of restaurant.

Coq d’Argent’s only rival for the title of most toxic restaurant brand is the Ivy. But the Ivy loses out because celebrity’s now more socially acceptable than banking. Better to be seen hanging out with H from Steps than Sir Tom McKillop.