Visit speed website Speed blog home
February 23rd, 2010 by Steve

Daily News 23/02

The Guardian – Plans to cut off internet connections of illegal filesharers dumped

Government backtracks after proposing measures including terminating broadband connections to curb filesharing (updated)

The Times – Chinese students may have engineered cyberattacks on Google

Students at an elite Chinese university who won an international “Battle of the Brains” contest may have been behind the cyberattacks on Google that escalated into a major diplomatic incident last month.

CRN – Rivals unruffled by Virgin launch

After entering the business telecoms arena, Virgin has been cautioned that it needs more than a well-known brand and impressive rhetoric to succeed in the market.

Computerworld UK – Apple culls adult apps from iPhone app store

Apple reportedly has a new policy for its iPhone app store in which any application with “overtly sexual content” will be removed from the App Store, according to an e-mail obtained by TechCrunch.

Computer Weekly – Government invests £200m in high-tech industry

The government is investing £200m in digital and advanced manufacturing businesses as part of a drive to boost skilled jobs in the UK. The government pledged £100m, and this was matched by another £100m raised by the European Investment Fund. The money will be invested in technology-based businesses “where there are significant growth opportunities”.

Computer Weekly – Banks must embrace social media, research reveals

Research from Datamonitor has quashed any remaining doubts about the use of social media to manage finances. Already 50 per cent of UK citizens use online tools to make financial decisions, the research found. This is compared with a significant, although lower, 41 per cent globally.

Reblog this post [with Zemanta]
April 29th, 2009 by Gerry Grewal

Time to own the supplement

Twitter in actionWhat a great start to the day – The Times has published its Virtualisation supplement  and Speed has clients in four articles.  Getting into national supplements often presents a challenge as, not only are they heavily sponsored therefore limiting some opportunities but it is quite hard to find out who is authoring the content.

However, Speed cracked this supplement using a mix of traditional  and digital PR.  If ever there was a good example of how important it is to be able to use a variety of communications routes to talk to the media, I’d have to say this was it.

The Carrenza and Interoute teams used; Response Source, Twitter, interviews and written comment. Each targetted to the requirements of the specific journalists writing each piece.

The results? Happy teams and very happy clients.