‘Let’s ensure that everyone is singing from the same hymn sheet’ is a well-used cliché in PR. But an important one. To convey a message and ensure it is credible and trustworthy, consistency is key.
When you have multiple people with multiple accounts, things get messy and you find yourself getting tripped up with what can seem like small details. Just ask the US Government. It’s again changed its account of how Bin Laden was killed and the President and the CIA embarrassingly contradicted each other earlier this week about whether or not photos of a dead Bin Laden would be released.
Whilst the President is off attending well organised and emotional events at Ground Zero, the communication around Bin Laden’s death is becoming increasingly confused and contradictory. He’s in danger of looking like he wasn’t in possession of all the facts and that could be a problem later on down the line for his credibility, giving election rivals an open shot at a man who has put openness and honesty at the heart of his presidency.
If Obama is in any doubt about how quickly he needs to ensure everyone is telling the same story, he should perhaps give ol’ Tony Blair a call. Although I doubt TB’s tip ‘wear more make up on TV it gives them something else to talk about’ is going to be quite the golden nugget of advice that Obama is looking for.
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