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August 16th, 2010 by John Brown

Obvs this is pssng me off! – Why I hate people speaking in abbreviations

A picture of a dictionary viewed with a lens o...
Image via Wikipedia

So today I read an article on the BBC’s website entitled, “How the internet is changing language”.

If you speak to anyone around the office they will tell you that I have a deep and emotional hatred of people abbreviating when they speak. By this I mean ‘obvs’ for obviously, ‘totes’ for totally and ‘defs’ for definitely.

It’s like someone smacking me repeatedly in the face with a large, incorrect, dictionary. There is just no need for it.  My life, and I imagine the speaker’s life, is not going to benefit in anyway from the millisecond ‘obvs’ will save if said in replacement of ‘obviously’.

I can assure you I don’t have such a hectic and incredibly important life where those milliseconds can all be racked up so that I can spend more time discovering cures to terminal diseases or solving world hunger. To illustrate this, I spent four hours yesterday playing Batman on the Playstation, in my pants. I can safely say I have enough time on my hands to listen to the full word rather than its abbreviated backward cousin.

While the BBC article gives examples of where abbreviation has helped, or in some cases is completely necessary (take Twitter for example), this shouldn’t mean that people go about life speaking as if they only have 140 characters with which to get the message across.

I guess that is the thing that irritated me the most; there is no practical reason why people are now saying ‘actch’ instead of actually. It’s just some Paris Hiltonesque language that began with OMG and has slowly evolved into this dumbed down version of an already dumbed down language.

It’s a way of communicating that needs to be met with anger and a point blank refusal to acknowledge the sentence that contained the offending abbreviation.

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July 6th, 2010 by Chris McCrudden

Playing Politics with Data

Have you ever gone shopping and bought more than you need? Not much.  Maybe the 3 for 2 on strawberries when you know at least one punnet will rot in the fridge; another sneaky packet of biscuits that looked nice on the shelf? Ever thought about how much that adds up to at the end of the year? A lot, probably, but I bet you don’t like thinking about it.

Well, those of us who don’t go shopping with a strict list will know exactly how the former Labour government feels right now. Since coming to office, the new coalition has been doing the macroeconomic equivalent of going through the bank statements with a highlighter pen. But instead of pinning passive aggressive notes saying “£200 at Sainsbury’s! Have you got a tapeworm?” to the fridge door, the government has been publishing all this lovely information to the web.

And this week it has the last government’s expenditure on websites in its sights. The raw data, which has been summarised and interpreted by The Guardian can be seen here, is worth a look. At first glance it fits nicely with the coalition’s line on the last Labour government’s fiscal policy, which can be loosely translated as “they sold our lovely cow for magic beans!” But putting aside a couple of pricey anomalies, quite a few of these websites look very cost-effective indeed.

Take Her Majesty’s Revenue and Customs (HMRC) for example. It may have cost £10m to build, but thanks to it you can submit your tax returns online – a process which we’re all agreed is not perfect, but still a darn sight better than the paper  old forms. Per visitor it costs us a mere penny – a sixtieth of what we all pay towards Her Majesty’s upkeep. We could say the same of Direct Gov. A substantial investment, but it’s a site relevant to millions, and probably saves more than that in unprinted information leaflets and spurious phone calls.

Where the last government’s web strategy did come unstuck, however, was around activity targeting businesses. The costs per visitor speak for themselves, but I’m not entirely sure whether this represents credit card happiness among government officials, or just the fact that these websites naturally reach smaller audiences. More or less everyone checked Direct-Gov at the height of the swine flu epidemic, but I bet you probably only visited the Research and Development site if you were worked in development.

Which brings us to the last point. This might be raw data, but it’s data that’s been released to make a political point, so interpret it carefully. The coalition wants tech audiences to think some of these websites were a waste of money. But, to paraphrase a player in an earlier political scandal, Mandy Rice-Davies “they would, wouldn’t they?” It’s in their best interests to make the last lot look like chumps, even if they did get a few things right. Yes, some questionable decisions were made during the last 13 years, but I’d rather have most of these websites than not, wouldn’t you?

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June 16th, 2010 by John Brown

Trade magazines – Here today. Gone tomorrow?

Hammer and nails by Hans Godo Frabel
Image via Wikipedia

The one topic that is constantly being debated in our industry is whether print will die off. It dominates Twitter discussions, gets analysed in blogs and is discussed at networking events. Most of the time the debate is focused on newspapers, with many people ignoring trade magazines and simply assuming that they will be (or already have been) tossed onto the print scrap heap.

Being a PR focused on the technology industry, I engage with a plethora of trade publications.  The editorial focus can range from HR to outsourcing, IT to facilities management.

The majority of these publications have a website which holds the bulk of their content, yet many appear to be reluctant to let go of their print offering, despite a few becoming incredibly thin. So will we see the death of the printed trade publication in a few years? I am not sure we will.

I think that trade publications will continue to hold their breaking stories and 24 hour news online, it’s the only way to compete effectively, however their print titles will become less frequent, more features focused and perhaps a little more exclusive.

I can see weeklies becoming monthlies, and monthlies becoming quarterlies. These new trade titles will include special reports, well researched features and exclusive interviews.  News will simply be a roundup. More money will be spent on design and aesthetics, in order to make the new magazines a bit of a luxury item and appeal to the C suite executives that they are trying to reach.

Trade titles have a lot more to give the print world than we all think, so long as they make the right changes, now.

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May 12th, 2010 by Chris Measures

B2B sales – from a marathon to a sprint?

NYC Marathon 2008 - the winner! Brasil
Image by Marcos Vasconcelos Photography via Flickr



The recession has had a massive effect on B2B sales and marketing – but not just in the obvious ways. Yes, companies are buying less and projects have been cancelled or put on hold, but research by TAS into the B2B sales cycle, quoted on the Inflexion Point blog uncovers some surprising facts.

Despite the recession, successful sales cycles are getting shorter. Essentially companies are only going out to the market when they have a clear idea of what they want and the signed-off budget to proceed. So time from qualifying a prospect to signing the deal has reduced by just over 23 per cent. The flipside of this is that if the sales cycle drags on, the opportunity is more and more likely to turn to dust, wasting time and effort.

Where does this leave PR and marketing? I’d say it strengthens the overall part they play in the sales cycle. Prospects are doing due diligence and research before they call you, so you need to ensure you are providing consistent information to them across the whole marketing mix. Get into the publications they read, make your website relevant, have a strong presence in the right digital channels and keep this up on a sustained basis.

With the sales cycle moving from a marathon to a sprint preparation and warming up prospects is even more vital. This is absolutely where integrated PR and marketing delivers, and careful investment here will reap major benefits further down the sales process.

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April 20th, 2010 by michael.frier

Daily News – 20/04

IT PRO – Worries over digital rights in anti-piracy plans
Countries negotiating a deal to curb trade in fake and pirated goods are close to reaching an agreement in talks that have raised concerns among digital rights advocates, US trade officials said.

IT PRO -Report: Google’s password servers were attacked
The December attack against Google’s computers – which it blamed on Chinese hackers – hit the company’s password system, according to a report in the New York Times.

The Daily Telegraph – Volcanic ash cloud: Trapped Norwegian PM ‘ran country on iPad’

Jens Stoltenberg, the Norwegian prime minister, who was stranded in New York because of Iceland’s volcanic ash cloud over the weekend, was using an iPad to run his government remotely, according to his press secretary.

The Daily Telegraph – Facebook’s new content-sharing button ‘will not track users’ web history’

Facebook is launching a new content sharing button this week, which other websites can embed onto their pages, but has denied that it will be used as a behavioural advertising targeting tool, as suggested in a report originally printed by The Financial Times.

BBC Tech – Microsoft debuts ‘fix it’ program

Microsoft has launched “Fix It” software that keeps an eye on a PC and automatically repairs common faults.

The Times – Facebook offers fee ads to child charities

Social networking site offers millions of pounds of advertising as part of a charm offensive after row over child safety.

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February 26th, 2010 by Speed Budapest (Matt)

Daily News 26/02

IT PRO – Ofcom investigates real UK internet speeds
Ofcom is asking consumers to volunteer for a research project to discover what broadband speeds users are really getting at home, compared to those advertised.

Computing – British Library unveils UK web archive
The British Library has launched its UK Web Archive to capture and record thousands of UK web sites, but has warned that the future of the project is at risk owing to copyright legislation.

CBR – Email scanning damned by UK consumers
Two thirds of UK citizens don’t know that if they sign up for a free email service their messages could be scanned for advertising opportunities. Of the 1,580 UK adults surveyed by GMX, a free email provider, 56 per cent said they were concerned by the practice and 19 per cent professed to be anxious. One in four felt they should be allowed to opt out of having their emails scanned.

Computer Weekly – Nominet votes for internet self-rule
Nominet members have voted overwhelmingly to accept changes to its constitution that should allow it to retain its self-regulatory status as the registrar of the .uk internet domain. At an extraordinary general meeting members voted in favour of resolutions to change the Nominet constitution in way that addressed government concerns about its independence and public-spirited ideals. The government is seeking to give itself the power to manage the .uk domain through the proposed Digital Economy Bill now going through parliament.

The Daily Telegraph – Facebook voted best invention of the decade
Britons have named Facebook as the best invention of the past decade in a new survey. More than 1,000 people were asked to name their favourite three inventions of the Noughties, and almost three-quarters (73 per cent) included the social networking website among their choices. The iPhone was the second most popular (62 per cent), closely followed by networking website Twitter (58 per cent). 2 per cent even voted for X Factor’s twins John and Edward.

February 18th, 2010 by Chris Measures

Gordon Ramsay, SEO and Valentine’s Day

I vividly remember watching Gordon Ramsay spell out the basics to yet another hapless restaurateur. Between the expletives the point was clear – it wasn’t just about the f**ing food, it was about keeping the restaurant full and operating cost-effectively.

After Valentine’s Day I’d add another point – it’s about the Search Engine Optimisation. I was aware that a new restaurant had opened in nearby Bury St Edmunds (my nearest and dearest had told me), but couldn’t remember the name. Not wanting to give away my plans (or admit to not listening fully) I thought a quick web search would deliver a name or number.

Wrong. Even though the restaurant had a website, searching for Bury St Edmunds restaurants failed to turn it up. Eventually I got a number by cheekily calling a nearby pub for the restaurant name, but it was a time-consuming process. A less determined diner would have gone elsewhere and missed out on what was a very good and inventive meal. So time for restaurants to realise that simply sticking up a website is not enough – you need to plug it into what people are searching for if you want visitors.

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January 14th, 2010 by Speed Budapest (Matt)

Tweets win prizes!

iStock_000007087537XSmallWe launched our first Christmas Quiz last month and the response was overwhelming! We literally cannot wait to play quiz-master again, so we’ve decided to bring our quiz back as a weekly feature.

Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning.

We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town.

We’ll be kicking our quiz off tomorrow, so keep an eye out for our question. And remember – you have to be in it to win it!

(Click here to take a look at the terms and conditions)

November 3rd, 2009 by Speed Budapest (Matt)

Daily News 03/11

The Daily Telegraph – Web could run out of addresses next year, warn web experts
Businesses urgently need to upgrade to IPv6, a new version of the internet’s addressing protocol that will hugely increase the number of available addresses. A survey, conducted by the European Commission, found that few companies are prepared for the switch from the current naming protocol, IPv4, to the new regime, IPv6. Web experts have warned that we could run out of internet addresses within the next two years unless more companies migrate to the new platform.

The Daily Telegraph – Broadband tax will force 100,000 homes to give up internet connection, warns Dunstone
Charles Dunstone, the chief executive of TalkTalk, fears the Government’s plans to boost rural broadband coverage will penalise poorer households. Mr Dunstone estimates that around 100,000 lower income households will be forced to give up their own internet connections in able to cover the 50p per month tax that will be added to all domestic phone bills to fund the roll-out of next-generation broadband networks.

Computer Weekly – Use IT to innovate, says Gartner
Banks and financial services companies need to use IT to promote innovation rather than focusing on cutting costs, according to analyst group Gartner. Gartner research vice-president, Peter Redshaw, said innovation is essential to firms as they prepare for recovery. However, many firms are too focused on the short-term goals of surviving the downturn, he said.

Computer Weekly – Online retailers ready to spend big on IT
Online retailers are not waiting for the economic recovery before investing in new technology, as confidence grows that the sector will rebound faster than others. Online sales have not been hit as hard by the economic slowdown as high street sales. Despite the recession, the average monthly increase this year of online sales is 15 per cent, according to the latest research from IMRG and Capgemini.

IT PRO – Pirate Bay prosecution saw explosion of file sharing
The number of file sharing websites that host pirated content has increased by 300 per cent over the last three months. So claims security company McAfee, which said that when the Pirate Bay was being prosecuted in August, many sites sprang up to help users who were looking for new places to get pirated content.

August 26th, 2009 by Speed Budapest (Matt)

Is Woofer barking mad? Or a great ePR stunt?

Following on from the success of Twitter, the micro-blogging site which lets users publish 140 character updates, a new social network has launched that allows users to post messages that are at least 1,400 characters long. The novelty macro-blogging site Woofer, now has more than 4,600 users, many of whom have already posted several wordy ‘woofs’.

While social networks, such as Facebook and Twitter, have changed the way that PROs can communicate and collaborate with colleagues, clients, journalists and industry peers, Woofer is really taking the biscuit!

Although the macro-blogging site with its 1,400 character woofs is clearly a joke, it has attracted a lot of media attention and is currently one of the most shared web pages on social bookmarking site Digg. But rather than just being a novelty site setup to point fun at Twitter, it looks like the developers have cleverly created Woofer as a digital PR stunt to drive traffic to their website ShuffleTime.

A PR stunt can be defined as the creation of a strange or sensational story that has the sole purpose of generating media and public interest in order to raise awareness of a product or business that is associated with it. That is exactly what Woofer does, but online. By developing a humorous site that ridicules one of this year’s most talked about topics they have created something that many people will be interested in and will choose to share with others online. This personal recommendation is key to helping the site to go viral and attracting yet more attention and traffic to the site.

It will be interesting to see if any more companies opt to create digital PR stunts now that the silly season is in full flow.