Tim Weber’s article ‘Davos 2011:We’re all hyper-connect, now what?’ poses many interesting questions. I’m sure there is the potential here to be clever and pick up on the loss of control for brands etc., but what struck me was the pace of the article. Weber sounded rushed and as I read the article I to found myself becoming tense.

Undoubtedly we’re on the move, contactable and engaged 24/7. For businesses, mobile devices represent the biggest opportunity to do more, more, more than ever before. But for consumers it’s exhausting! We’re all so busy being ‘available’ that we’ve been fooled into thinking that tweets and messages on Facebook are productive and valuable signs of friendship. They might help connect us with a wider community and broaden our horizons – this is good – but if any friend thinks tweeting me (I refuse to join Facebook) for my big 30, or any birthday, is acceptable they can jog on.

My point isn’t that social media is bad, far from it, more that hyper-connectivity as Weber calls it, can mean we lose sight of what’s important. Some critics say the Internet is shutting us down, which if you ask me, is a load of old bollocks. But sometimes there is a lot to be said for putting down laptop/mac/iPad/smart phone, making a cup of tea, putting your feet up and disconnecting. And after reading the article on my iPhone, that’s exactly what I did. Bliss.