“We’re living through an industrial revolution for the first time in a lifetime for anyone over 60 years old. All the rules are changing. Its no wonder everything feels a little crazy at times.”
In his London session this afternoon Seth Godin sounded the death knell for push marketing as he pulled content from his books Meatball Sundae and Tribes.
“Social networks enable everyone in an organisation to become a brand advocate. In the future individual employees will be an organisations most powerful sales and marketing resource. In this new world marketing and PR teams will facilitate conversations, provide content, and light touch guidelines.”
This morsel was part of a conversation over breakfast with Rainier PR’s Ruth Jones and The Team’s Peter Blake and Phil Whitehouse.
Was sorry to miss Seth today but followed some of it on monitter. I liked the whole story aspect of the talk and this is exactly why making employees part of the story is so important…if the team has a shared interest in creating the story, they become the best storytellers a company can have.