Mobile Industry Review (MIR)’s Ewan MacLeod announced 10 days or so ago that the successful site will become a paid-for subscription based service from the end of March.

Members of the MIR community have mourned the changes in umpteen comments on Ewan’s original post and blogs elsewhere. Read the full comment trail which contains candid comments from readers and responses from Ewan. It provides insight into his decision to pursue a wholly commercial model.

Now a team of crack mobile bloggers is plotting the launch of a new initiative called The Really Mobile Project. The snap left is taken from the home page of the beta site. According to Nokia Users the project will bring together former MIR contributors Dan Lane, Ben Smith and James Whatley, plus the owner (assumed female) of the heels and the Nokia handset in the snap.

As James Pearce asks in the comment thread “Is Top Gear for mobile users back?”