Here’s a neat campaign from Dutch creative agency N=5 in Amsterdam for Fitness First in which the weight of a person sitting at a bus stop is displayed on the adjacent poster display.
As Viral Blog spotted the experiential work echoes a campaign by Electrolux last year where a billboard measured the level of noise in the surrounding area.
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Clever idea, but maybe a little preachy. I wonder if it work here, or whether it would alienate people?
Electrolux one cleverer I think because it drew attention to something that was already there ( and didn’t prey on insecurities!) also placement and execution were better. They should have done it on paving slabs, who in their right mind sits down to be weighed? Lady shouldn’t be too shocked, after all they’re weighing her, sitting down, with a wool coat and a heavy bag